Business plan: Boutique 0

• Autor(a) principal: Carmo, António Serrenho do
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/18657
• topic: E-commerce; Dropshipping; Fashion; Business plan; Gestão internacional; Plano de negócio; Criação de empresas; Comércio eletrónico; Moda; Trabalho de projeto; Portugal

This project consists in the development of a business plan to launch "BOUTIQUE 0", an ecommerce outlet dropship business that helps Portuguese fashion manufacturers destocking, by selling Portuguese designs and brands at discount prices. "BOUTIQUE 0" aims to digitalize the Portuguese fashion outlet market’s landscape, giving Portuguese manufacturers and brands access to an all year long solution to sell their held stocks, and provide buyers the chance of accessing high quality fashion products from Portuguese manufacturers at low prices. The main objective of this project is to assess the viability and implementation strategy of "BOUTIQUE 0", defining a plan to bring this new business to market, including strategic, marketing, technological, organizational and financial considerations. To support this business plan, a literature review on E-commerce, Business Plans and Dropship Logistic Models was conducted. Also, to analyze the opportunities and difficulties of this market and decide on the implementation strategy of "BOUTIQUE 0", a deep research was carried out on the fashion ecommerce market in Portugal, the online outlet competition and best practices, technologic solutions and possible partners, amongst others. Following this research and reflection, the implementation policies were defined, and, in the end, a financial evaluation was developed to conclude on the viability of this project.