Business plan: Boutique 0
Autor(a) principal: | |
---|---|
Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/18657 |
Resumo: | This project consists in the development of a business plan to launch "BOUTIQUE 0", an ecommerce outlet dropship business that helps Portuguese fashion manufacturers destocking, by selling Portuguese designs and brands at discount prices. "BOUTIQUE 0" aims to digitalize the Portuguese fashion outlet market’s landscape, giving Portuguese manufacturers and brands access to an all year long solution to sell their held stocks, and provide buyers the chance of accessing high quality fashion products from Portuguese manufacturers at low prices. The main objective of this project is to assess the viability and implementation strategy of "BOUTIQUE 0", defining a plan to bring this new business to market, including strategic, marketing, technological, organizational and financial considerations. To support this business plan, a literature review on E-commerce, Business Plans and Dropship Logistic Models was conducted. Also, to analyze the opportunities and difficulties of this market and decide on the implementation strategy of "BOUTIQUE 0", a deep research was carried out on the fashion ecommerce market in Portugal, the online outlet competition and best practices, technologic solutions and possible partners, amongst others. Following this research and reflection, the implementation policies were defined, and, in the end, a financial evaluation was developed to conclude on the viability of this project. |
id |
RCAP_dea6a102c9e2483067147df5c21afa11 |
---|---|
oai_identifier_str |
oai:repositorio.iscte-iul.pt:10071/18657 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Business plan: Boutique 0E-commerceDropshippingFashionBusiness planGestão internacionalPlano de negócioCriação de empresasComércio eletrónicoModaTrabalho de projetoPortugalThis project consists in the development of a business plan to launch "BOUTIQUE 0", an ecommerce outlet dropship business that helps Portuguese fashion manufacturers destocking, by selling Portuguese designs and brands at discount prices. "BOUTIQUE 0" aims to digitalize the Portuguese fashion outlet market’s landscape, giving Portuguese manufacturers and brands access to an all year long solution to sell their held stocks, and provide buyers the chance of accessing high quality fashion products from Portuguese manufacturers at low prices. The main objective of this project is to assess the viability and implementation strategy of "BOUTIQUE 0", defining a plan to bring this new business to market, including strategic, marketing, technological, organizational and financial considerations. To support this business plan, a literature review on E-commerce, Business Plans and Dropship Logistic Models was conducted. Also, to analyze the opportunities and difficulties of this market and decide on the implementation strategy of "BOUTIQUE 0", a deep research was carried out on the fashion ecommerce market in Portugal, the online outlet competition and best practices, technologic solutions and possible partners, amongst others. Following this research and reflection, the implementation policies were defined, and, in the end, a financial evaluation was developed to conclude on the viability of this project.Este projeto consiste na elaboração de um plano de negócios para o lançamento da empresa "BOUTIQUE 0", um negócio online de venda de stocks de produtores e marcas portuguesas a baixo preço. "BOUTIQUE 0" pretende trazer o mercado de moda outlet portuguesa para o online, apresentando aos produtores e marcas portuguesas, uma solução que lhes permita escoar os seus stocks durante todo o ano sem estarem dependentes dos pontuais stock markets e proporcionando aos consumidores a oportunidade de comprar produtos produtos portugueses de elevada qualidade a preços baixos. O objetivo deste plano de negócios é analisar a viabilidade e estratégia de implementação da "BOUTIQUE 0", elaborando um plano de lançamento deste novo negócio, incluindo considerações estratégicas, de marketing, tecnológicas, organizacionais e financeiras. Para dar suporte a este plano de negócios, foi realizada a revisão de literatura de conceitos chave como Comércio Eletrónico, Planos de Negócio e o Modelo Logístico de Dropshipping. Para além disso, como base à análise de oportunidades e dificuldades neste mercado e decisão da estratégia de implementação, foi efetuada uma análise aprofundada do mercado de moda online em Portugal, da concorrência online de moda outlet e melhores práticas, soluções tecnológicas e possíveis parceiros, entre outros. Após esta análise e reflexão, foi definida a estratégia de implementação e no final, uma avaliação financeira para comprovar a viabilidade do projeto.2021-12-14T00:00:00Z2018-12-14T00:00:00Z2018-12-142018-09info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10071/18657TID:202134296engCarmo, António Serrenho doinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T18:00:31Zoai:repositorio.iscte-iul.pt:10071/18657Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:32:04.681329Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Business plan: Boutique 0 |
title |
Business plan: Boutique 0 |
spellingShingle |
Business plan: Boutique 0 Carmo, António Serrenho do E-commerce Dropshipping Fashion Business plan Gestão internacional Plano de negócio Criação de empresas Comércio eletrónico Moda Trabalho de projeto Portugal |
title_short |
Business plan: Boutique 0 |
title_full |
Business plan: Boutique 0 |
title_fullStr |
Business plan: Boutique 0 |
title_full_unstemmed |
Business plan: Boutique 0 |
title_sort |
Business plan: Boutique 0 |
author |
Carmo, António Serrenho do |
author_facet |
Carmo, António Serrenho do |
author_role |
author |
dc.contributor.author.fl_str_mv |
Carmo, António Serrenho do |
dc.subject.por.fl_str_mv |
E-commerce Dropshipping Fashion Business plan Gestão internacional Plano de negócio Criação de empresas Comércio eletrónico Moda Trabalho de projeto Portugal |
topic |
E-commerce Dropshipping Fashion Business plan Gestão internacional Plano de negócio Criação de empresas Comércio eletrónico Moda Trabalho de projeto Portugal |
description |
This project consists in the development of a business plan to launch "BOUTIQUE 0", an ecommerce outlet dropship business that helps Portuguese fashion manufacturers destocking, by selling Portuguese designs and brands at discount prices. "BOUTIQUE 0" aims to digitalize the Portuguese fashion outlet market’s landscape, giving Portuguese manufacturers and brands access to an all year long solution to sell their held stocks, and provide buyers the chance of accessing high quality fashion products from Portuguese manufacturers at low prices. The main objective of this project is to assess the viability and implementation strategy of "BOUTIQUE 0", defining a plan to bring this new business to market, including strategic, marketing, technological, organizational and financial considerations. To support this business plan, a literature review on E-commerce, Business Plans and Dropship Logistic Models was conducted. Also, to analyze the opportunities and difficulties of this market and decide on the implementation strategy of "BOUTIQUE 0", a deep research was carried out on the fashion ecommerce market in Portugal, the online outlet competition and best practices, technologic solutions and possible partners, amongst others. Following this research and reflection, the implementation policies were defined, and, in the end, a financial evaluation was developed to conclude on the viability of this project. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-12-14T00:00:00Z 2018-12-14 2018-09 2021-12-14T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/18657 TID:202134296 |
url |
http://hdl.handle.net/10071/18657 |
identifier_str_mv |
TID:202134296 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/octet-stream |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799134882393227264 |