International market selection: analysis of internationalization projects in a Portuguese SME

• Autor(a) principal: Shingaki, Juliana Miho
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.8/5387
• topic: International market selection; Internationalization process; Market research; Portugal; International marketing; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Internationalization of the companies is a phenomenon that is more and more common, considering the constant growth on the world’s network. The innumerous possibilities and options offered in international business directed the market selection process as a complex decision for the managers. Although the selection of an international market is defined as crucial in the literature, there are still a large section of the companies that do not address the proper attention to the International Market Selection (IMS) process. It occurs not only because of the peculiarities of the process, but also for the high resources and expensive information demanded to analyze the massive amount of data available. Having in sight that not all companies have access to a comprehensive IMS process, we analyze 4 internationalization projects of a Portuguese SME in a case study. In this report it is consulted the Market Potential Index (MPI) and suggested proper variables to verify the market selection for each project. Besides that, it is also suggested a few country clusters for future businesses abroad.