Internationalization of criar raízes: in-depth analysis of the United States and literature review on international entry mode selection

Detalhes bibliográficos
Autor(a) principal: Establet, Matilde Correia Marques
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/163677
Resumo: Criar Raízes is a Portuguese SME that operates in the Solid Surface Industry, a new-generation raw material used as an architectural and design solution for a variety of residential and commercial applications. Due to the company’s interest in expanding its foreign operations abroad, the purpose of the present project is to develop an internationalization plan analysis. This includes an analysis of the industry, firm-specific factors, and an in-depth analysis of the five potential markets (France, Germany, United Kingdom, United States, and Switzerland). Besides, a marketing plan and financial forecasts were projected for the French market, the selected country.
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spelling Internationalization of criar raízes: in-depth analysis of the United States and literature review on international entry mode selectionInternational businessInternationalizationMarket selectionEntry strategySolid surfaceSmeFranceDomínio/Área Científica::Ciências Sociais::Economia e GestãoCriar Raízes is a Portuguese SME that operates in the Solid Surface Industry, a new-generation raw material used as an architectural and design solution for a variety of residential and commercial applications. Due to the company’s interest in expanding its foreign operations abroad, the purpose of the present project is to develop an internationalization plan analysis. This includes an analysis of the industry, firm-specific factors, and an in-depth analysis of the five potential markets (France, Germany, United Kingdom, United States, and Switzerland). Besides, a marketing plan and financial forecasts were projected for the French market, the selected country.Gome, EmanuelRUNEstablet, Matilde Correia Marques2024-02-16T16:10:57Z2023-01-202023-01-202023-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/163677TID:203315588enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:48:20Zoai:run.unl.pt:10362/163677Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:59:49.195114Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization of criar raízes: in-depth analysis of the United States and literature review on international entry mode selection
title Internationalization of criar raízes: in-depth analysis of the United States and literature review on international entry mode selection
spellingShingle Internationalization of criar raízes: in-depth analysis of the United States and literature review on international entry mode selection
Establet, Matilde Correia Marques
International business
Internationalization
Market selection
Entry strategy
Solid surface
Sme
France
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization of criar raízes: in-depth analysis of the United States and literature review on international entry mode selection
title_full Internationalization of criar raízes: in-depth analysis of the United States and literature review on international entry mode selection
title_fullStr Internationalization of criar raízes: in-depth analysis of the United States and literature review on international entry mode selection
title_full_unstemmed Internationalization of criar raízes: in-depth analysis of the United States and literature review on international entry mode selection
title_sort Internationalization of criar raízes: in-depth analysis of the United States and literature review on international entry mode selection
author Establet, Matilde Correia Marques
author_facet Establet, Matilde Correia Marques
author_role author
dc.contributor.none.fl_str_mv Gome, Emanuel
RUN
dc.contributor.author.fl_str_mv Establet, Matilde Correia Marques
dc.subject.por.fl_str_mv International business
Internationalization
Market selection
Entry strategy
Solid surface
Sme
France
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic International business
Internationalization
Market selection
Entry strategy
Solid surface
Sme
France
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Criar Raízes is a Portuguese SME that operates in the Solid Surface Industry, a new-generation raw material used as an architectural and design solution for a variety of residential and commercial applications. Due to the company’s interest in expanding its foreign operations abroad, the purpose of the present project is to develop an internationalization plan analysis. This includes an analysis of the industry, firm-specific factors, and an in-depth analysis of the five potential markets (France, Germany, United Kingdom, United States, and Switzerland). Besides, a marketing plan and financial forecasts were projected for the French market, the selected country.
publishDate 2023
dc.date.none.fl_str_mv 2023-01-20
2023-01-20
2023-01-20T00:00:00Z
2024-02-16T16:10:57Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/163677
TID:203315588
url http://hdl.handle.net/10362/163677
identifier_str_mv TID:203315588
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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