Práticas de marketing digital: estágio na empresa Weboost

Detalhes bibliográficos
Autor(a) principal: Matias, Diana Figueiredo
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.22/22341
Resumo: The report presents some concepts within the area of digital marketing, namely social networks, content marketing and email marketing, in order to understand their application in the context of digital marketing. Additional importance was given to the creation of content and the description of the tasks that are performed at Weboost – Digital Marketing Agency. The internship's professional experience allowed the application of digital marketing knowledge in the creation of content for social networks for several of the company's clients. From monthly planning (choosing the theme of each publication and developing copies), blog articles, content scheduling, email marketing, benchmarking, website optimization through keywords and meta descriptions (SEO) to customer contact.
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spelling Práticas de marketing digital: estágio na empresa WeboostMarketing DigitalRedes SociaisFacebookInstagramLinkedInMarketing de conteúdosInbound MarketingCopywritingWebsiteEmail marketingDigital MarketingSocial MediaContent MarketingInbound MarketingEmail MarketingGestãoThe report presents some concepts within the area of digital marketing, namely social networks, content marketing and email marketing, in order to understand their application in the context of digital marketing. Additional importance was given to the creation of content and the description of the tasks that are performed at Weboost – Digital Marketing Agency. The internship's professional experience allowed the application of digital marketing knowledge in the creation of content for social networks for several of the company's clients. From monthly planning (choosing the theme of each publication and developing copies), blog articles, content scheduling, email marketing, benchmarking, website optimization through keywords and meta descriptions (SEO) to customer contact.O relatório descreve alguns conceitos dentro da área do marketing digital, nomeadamente as redes sociais, o marketing de conteúdos e o email marketing, com o objetivo de compreender a sua aplicação no âmbito do marketing digital. Uma importância adicional foi conferida à criação de conteúdos e à descrição das tarefas que são executadas na Weboost – Agência de Marketing Digital. A experiência profissional do estágio permitiu aplicar os conhecimentos de marketing digital na criação de conteúdos para as redes sociais para vários clientes da empresa Weboost. Assim, incluíram-se os planeamentos mensais (escolher o tema de cada publicação e desenvolver os copies), os artigos de blog, o agendamento de conteúdos, o email marketing, o benchmarking, a otimização de websites através de palavras-chave e meta descriptions (SEO) e o contacto com os clientes.Santos, José de FreitasRepositório Científico do Instituto Politécnico do PortoMatias, Diana Figueiredo2023-02-16T11:06:20Z2022-11-162022-11-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.22/22341TID:203228944porinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-13T13:18:59ZPortal AgregadorONG
dc.title.none.fl_str_mv Práticas de marketing digital: estágio na empresa Weboost
title Práticas de marketing digital: estágio na empresa Weboost
spellingShingle Práticas de marketing digital: estágio na empresa Weboost
Matias, Diana Figueiredo
Marketing Digital
Redes Sociais
Facebook
Instagram
LinkedIn
Marketing de conteúdos
Inbound Marketing
Copywriting
Website
Email marketing
Digital Marketing
Social Media
Content Marketing
Inbound Marketing
Email Marketing
Gestão
title_short Práticas de marketing digital: estágio na empresa Weboost
title_full Práticas de marketing digital: estágio na empresa Weboost
title_fullStr Práticas de marketing digital: estágio na empresa Weboost
title_full_unstemmed Práticas de marketing digital: estágio na empresa Weboost
title_sort Práticas de marketing digital: estágio na empresa Weboost
author Matias, Diana Figueiredo
author_facet Matias, Diana Figueiredo
author_role author
dc.contributor.none.fl_str_mv Santos, José de Freitas
Repositório Científico do Instituto Politécnico do Porto
dc.contributor.author.fl_str_mv Matias, Diana Figueiredo
dc.subject.por.fl_str_mv Marketing Digital
Redes Sociais
Facebook
Instagram
LinkedIn
Marketing de conteúdos
Inbound Marketing
Copywriting
Website
Email marketing
Digital Marketing
Social Media
Content Marketing
Inbound Marketing
Email Marketing
Gestão
topic Marketing Digital
Redes Sociais
Facebook
Instagram
LinkedIn
Marketing de conteúdos
Inbound Marketing
Copywriting
Website
Email marketing
Digital Marketing
Social Media
Content Marketing
Inbound Marketing
Email Marketing
Gestão
description The report presents some concepts within the area of digital marketing, namely social networks, content marketing and email marketing, in order to understand their application in the context of digital marketing. Additional importance was given to the creation of content and the description of the tasks that are performed at Weboost – Digital Marketing Agency. The internship's professional experience allowed the application of digital marketing knowledge in the creation of content for social networks for several of the company's clients. From monthly planning (choosing the theme of each publication and developing copies), blog articles, content scheduling, email marketing, benchmarking, website optimization through keywords and meta descriptions (SEO) to customer contact.
publishDate 2022
dc.date.none.fl_str_mv 2022-11-16
2022-11-16T00:00:00Z
2023-02-16T11:06:20Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.22/22341
TID:203228944
url http://hdl.handle.net/10400.22/22341
identifier_str_mv TID:203228944
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv
repository.mail.fl_str_mv
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