Football brand managers perspectives how to deal with fans emotions
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2021 |
| Outros Autores: | |
| Tipo de documento: | Artigo |
| Idioma: | eng |
| Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| Texto Completo: | http://hdl.handle.net/10071/25255 |
Resumo: | Football brand managers are part of the sport industry. With structured in-depth personal interviews to seven of the top half Portuguese football clubs, our aim is to have a deeper knowledge about the professional perspective, strategies and actions to attract fans and maintain their relationship with the club (i.e. brand). Negativity effect, fan identity, and memory are the three major themes that emerged and also discussed in the light of known literature. |
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Football brand managers perspectives how to deal with fans emotionsFootball brand managers are part of the sport industry. With structured in-depth personal interviews to seven of the top half Portuguese football clubs, our aim is to have a deeper knowledge about the professional perspective, strategies and actions to attract fans and maintain their relationship with the club (i.e. brand). Negativity effect, fan identity, and memory are the three major themes that emerged and also discussed in the light of known literature.Academia.edu2022-05-04T10:42:00Z2021-01-01T00:00:00Z20212022-05-04T11:41:27Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/25255eng2771-935910.20935/AL550Cayolla, R. R.Loureiro, S. M. C.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:49:47Zoai:repositorio.iscte-iul.pt:10071/25255Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:24:29.720408Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
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Football brand managers perspectives how to deal with fans emotions |
| title |
Football brand managers perspectives how to deal with fans emotions |
| spellingShingle |
Football brand managers perspectives how to deal with fans emotions Cayolla, R. R. |
| title_short |
Football brand managers perspectives how to deal with fans emotions |
| title_full |
Football brand managers perspectives how to deal with fans emotions |
| title_fullStr |
Football brand managers perspectives how to deal with fans emotions |
| title_full_unstemmed |
Football brand managers perspectives how to deal with fans emotions |
| title_sort |
Football brand managers perspectives how to deal with fans emotions |
| author |
Cayolla, R. R. |
| author_facet |
Cayolla, R. R. Loureiro, S. M. C. |
| author_role |
author |
| author2 |
Loureiro, S. M. C. |
| author2_role |
author |
| dc.contributor.author.fl_str_mv |
Cayolla, R. R. Loureiro, S. M. C. |
| description |
Football brand managers are part of the sport industry. With structured in-depth personal interviews to seven of the top half Portuguese football clubs, our aim is to have a deeper knowledge about the professional perspective, strategies and actions to attract fans and maintain their relationship with the club (i.e. brand). Negativity effect, fan identity, and memory are the three major themes that emerged and also discussed in the light of known literature. |
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2021 |
| dc.date.none.fl_str_mv |
2021-01-01T00:00:00Z 2021 2022-05-04T10:42:00Z 2022-05-04T11:41:27Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/article |
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article |
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publishedVersion |
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http://hdl.handle.net/10071/25255 |
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http://hdl.handle.net/10071/25255 |
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eng |
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eng |
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2771-9359 10.20935/AL550 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Academia.edu |
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Academia.edu |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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