Video streaming services: what do customers want

Detalhes bibliográficos
Autor(a) principal: Lopes, Filipe Santiago
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/131265
Resumo: The increasing popularity of video streaming services has been around for some years, challenging traditional media companies to pay close attention to them. Among other aspects, Portugal is one of the European countries where people watch most television content, making it a relevant case to study in terms of these new services. This research analyses consumers’ preferences and willingness-to-pay and proposes segments for the streaming services market in Portugal. It employs conjoint analysis to pursue these goals as well as to identify possible avenues for future research. Content was found to be the main driver in opting between services. Keywords: Over-the-top (OTT); video streaming services; Conjoint analysis; Brand choice; Content design.
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spelling Video streaming services: what do customers wantOver-the-top (OTT)video streaming servicesConjoint analysisBrandchoiceContentdesignDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe increasing popularity of video streaming services has been around for some years, challenging traditional media companies to pay close attention to them. Among other aspects, Portugal is one of the European countries where people watch most television content, making it a relevant case to study in terms of these new services. This research analyses consumers’ preferences and willingness-to-pay and proposes segments for the streaming services market in Portugal. It employs conjoint analysis to pursue these goals as well as to identify possible avenues for future research. Content was found to be the main driver in opting between services. Keywords: Over-the-top (OTT); video streaming services; Conjoint analysis; Brand choice; Content design.Gardete, PedroRUNLopes, Filipe Santiago2022-01-21T16:02:53Z2021-06-292021-05-212021-06-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/131265TID:202770397enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:09:50Zoai:run.unl.pt:10362/131265Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:47:01.876957Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Video streaming services: what do customers want
title Video streaming services: what do customers want
spellingShingle Video streaming services: what do customers want
Lopes, Filipe Santiago
Over-the-top (OTT)
video streaming services
Conjoint analysis
Brandchoice
Contentdesign
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Video streaming services: what do customers want
title_full Video streaming services: what do customers want
title_fullStr Video streaming services: what do customers want
title_full_unstemmed Video streaming services: what do customers want
title_sort Video streaming services: what do customers want
author Lopes, Filipe Santiago
author_facet Lopes, Filipe Santiago
author_role author
dc.contributor.none.fl_str_mv Gardete, Pedro
RUN
dc.contributor.author.fl_str_mv Lopes, Filipe Santiago
dc.subject.por.fl_str_mv Over-the-top (OTT)
video streaming services
Conjoint analysis
Brandchoice
Contentdesign
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Over-the-top (OTT)
video streaming services
Conjoint analysis
Brandchoice
Contentdesign
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The increasing popularity of video streaming services has been around for some years, challenging traditional media companies to pay close attention to them. Among other aspects, Portugal is one of the European countries where people watch most television content, making it a relevant case to study in terms of these new services. This research analyses consumers’ preferences and willingness-to-pay and proposes segments for the streaming services market in Portugal. It employs conjoint analysis to pursue these goals as well as to identify possible avenues for future research. Content was found to be the main driver in opting between services. Keywords: Over-the-top (OTT); video streaming services; Conjoint analysis; Brand choice; Content design.
publishDate 2021
dc.date.none.fl_str_mv 2021-06-29
2021-05-21
2021-06-29T00:00:00Z
2022-01-21T16:02:53Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/131265
TID:202770397
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identifier_str_mv TID:202770397
dc.language.iso.fl_str_mv eng
language eng
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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