LANA business plan: e-marketplace for service providers

• Autor(a) principal: Azcue, Thomas Rodrigo Sande Lemos
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/20034
• topic: Business plan; Gig and sharing economy; Online platforms; Service providers; Plano de negócio; Economia partilhada; Plataformas online; Prestadores de serviços

In today's digital age there are new approaches and tools to address different social issues, and this market gap is not an exception. Currently, the process of matching supply and demand of these general services is cumbersome for both parties. Despite the existence of tools such as social media, there have been very rare cases of clear success, and no clear solution in the Portuguese market. After an initial and preliminary market analysis, a clear gap was identified between general service providers (e.g. electricians, plumbers, babysitters, house cleaning, etc.) and consumers of those services. Once this gap was identified, a thorough analysis of the situation was done and, from this analysis, the idea to develop a platform that helps link these two groups allowing them to easily access each other was born. The idea behind LANA is of an online platform (mobile app or website) where people can post the services they need provided and suppliers can cater to these needs. Therefore, the proposed project in LANA's Business Plan is an innovative business solution based on the observed market and behavioral trends. The increase in popularity of the sharing and gig economy is a clear opportunity and, aligned with the digital growth that is currently taking place, a differentiating offer can be launched onto the market. The project consists of the development of the marketing and operations components of the business. In the financial analysis, three different scenarios were evaluated in order to evaluate the possible levels of success. The developed model proves the economic viability of the project, indicating it is a project worthy of investment.