LANA business plan: e-marketplace for service providers

Detalhes bibliográficos
Autor(a) principal: Azcue, Thomas Rodrigo Sande Lemos
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/20034
Resumo: In today's digital age there are new approaches and tools to address different social issues, and this market gap is not an exception. Currently, the process of matching supply and demand of these general services is cumbersome for both parties. Despite the existence of tools such as social media, there have been very rare cases of clear success, and no clear solution in the Portuguese market. After an initial and preliminary market analysis, a clear gap was identified between general service providers (e.g. electricians, plumbers, babysitters, house cleaning, etc.) and consumers of those services. Once this gap was identified, a thorough analysis of the situation was done and, from this analysis, the idea to develop a platform that helps link these two groups allowing them to easily access each other was born. The idea behind LANA is of an online platform (mobile app or website) where people can post the services they need provided and suppliers can cater to these needs. Therefore, the proposed project in LANA's Business Plan is an innovative business solution based on the observed market and behavioral trends. The increase in popularity of the sharing and gig economy is a clear opportunity and, aligned with the digital growth that is currently taking place, a differentiating offer can be launched onto the market. The project consists of the development of the marketing and operations components of the business. In the financial analysis, three different scenarios were evaluated in order to evaluate the possible levels of success. The developed model proves the economic viability of the project, indicating it is a project worthy of investment.
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spelling LANA business plan: e-marketplace for service providersBusiness planGig and sharing economyOnline platformsService providersPlano de negócioEconomia partilhadaPlataformas onlinePrestadores de serviçosIn today's digital age there are new approaches and tools to address different social issues, and this market gap is not an exception. Currently, the process of matching supply and demand of these general services is cumbersome for both parties. Despite the existence of tools such as social media, there have been very rare cases of clear success, and no clear solution in the Portuguese market. After an initial and preliminary market analysis, a clear gap was identified between general service providers (e.g. electricians, plumbers, babysitters, house cleaning, etc.) and consumers of those services. Once this gap was identified, a thorough analysis of the situation was done and, from this analysis, the idea to develop a platform that helps link these two groups allowing them to easily access each other was born. The idea behind LANA is of an online platform (mobile app or website) where people can post the services they need provided and suppliers can cater to these needs. Therefore, the proposed project in LANA's Business Plan is an innovative business solution based on the observed market and behavioral trends. The increase in popularity of the sharing and gig economy is a clear opportunity and, aligned with the digital growth that is currently taking place, a differentiating offer can be launched onto the market. The project consists of the development of the marketing and operations components of the business. In the financial analysis, three different scenarios were evaluated in order to evaluate the possible levels of success. The developed model proves the economic viability of the project, indicating it is a project worthy of investment.A atual época digital oferece cada vez mais abordagens e ferramentas para abordar questões sociais, e este caso não é exceção. Atualmente, o processo de satisfazer a procura e oferta destes serviços gerais é uma tarefa pesada para ambos os participantes. Apesar da existência de ferramentas como as redes sociais, são raros os casos bem-sucedidos e não existe nenhuma solução clara no mercado Português. Uma primeira análise do mercado conduziu à identificação de um hiato no que concerne ao acesso facilitado entre os prestadores de serviços (e.g. eletricistas, canalizadores, baby-sitters, serviços de limpeza, etc.) e os consumidores desses mesmos serviços. Uma vez identificada esta lacuna, foi desenvolvida uma análise aprofundada da situação em causa, da qual surgiu a ideia de desenvolver uma plataforma que ajude a unir as duas partes, diminuindo o espaço que as separa. A ideia de fundo da LANA é uma plataforma online (aplicação móvel ou website) onde as pessoas podem expor os serviços que precisam que sejam prestados e os prestadores podem satisfazer essas necessidades. Desta feita, o projeto proposto no plano de negócios da LANA é uma solução inovadora que tem como base as tendências de mercado e comportamentais observadas. O aumento da popularidade do conceito de economia partilhada é uma oportunidade evidente que, alinhada com o atual crescimento, torna esta uma oferta diferenciadora que pode ser lançada no mercado. O projeto consiste no desenvolvimento das componentes operacionais e de marketing do negócio. Na análise financeira, são detalhados três cenários distintos para que se possa observar os diferentes níveis de potencial sucesso. O modelo proposto comprova a viabilidade financeira do projeto, indicando assim que se trata de um projeto merecedor de investimento.2020-03-05T13:09:34Z2020-02-18T00:00:00Z2020-02-182019-12info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/20034TID:202450902engAzcue, Thomas Rodrigo Sande Lemosinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:28:20Zoai:repositorio.iscte-iul.pt:10071/20034Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:12:41.534975Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv LANA business plan: e-marketplace for service providers
title LANA business plan: e-marketplace for service providers
spellingShingle LANA business plan: e-marketplace for service providers
Azcue, Thomas Rodrigo Sande Lemos
Business plan
Gig and sharing economy
Online platforms
Service providers
Plano de negócio
Economia partilhada
Plataformas online
Prestadores de serviços
title_short LANA business plan: e-marketplace for service providers
title_full LANA business plan: e-marketplace for service providers
title_fullStr LANA business plan: e-marketplace for service providers
title_full_unstemmed LANA business plan: e-marketplace for service providers
title_sort LANA business plan: e-marketplace for service providers
author Azcue, Thomas Rodrigo Sande Lemos
author_facet Azcue, Thomas Rodrigo Sande Lemos
author_role author
dc.contributor.author.fl_str_mv Azcue, Thomas Rodrigo Sande Lemos
dc.subject.por.fl_str_mv Business plan
Gig and sharing economy
Online platforms
Service providers
Plano de negócio
Economia partilhada
Plataformas online
Prestadores de serviços
topic Business plan
Gig and sharing economy
Online platforms
Service providers
Plano de negócio
Economia partilhada
Plataformas online
Prestadores de serviços
description In today's digital age there are new approaches and tools to address different social issues, and this market gap is not an exception. Currently, the process of matching supply and demand of these general services is cumbersome for both parties. Despite the existence of tools such as social media, there have been very rare cases of clear success, and no clear solution in the Portuguese market. After an initial and preliminary market analysis, a clear gap was identified between general service providers (e.g. electricians, plumbers, babysitters, house cleaning, etc.) and consumers of those services. Once this gap was identified, a thorough analysis of the situation was done and, from this analysis, the idea to develop a platform that helps link these two groups allowing them to easily access each other was born. The idea behind LANA is of an online platform (mobile app or website) where people can post the services they need provided and suppliers can cater to these needs. Therefore, the proposed project in LANA's Business Plan is an innovative business solution based on the observed market and behavioral trends. The increase in popularity of the sharing and gig economy is a clear opportunity and, aligned with the digital growth that is currently taking place, a differentiating offer can be launched onto the market. The project consists of the development of the marketing and operations components of the business. In the financial analysis, three different scenarios were evaluated in order to evaluate the possible levels of success. The developed model proves the economic viability of the project, indicating it is a project worthy of investment.
publishDate 2019
dc.date.none.fl_str_mv 2019-12
2020-03-05T13:09:34Z
2020-02-18T00:00:00Z
2020-02-18
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/20034
TID:202450902
url http://hdl.handle.net/10071/20034
identifier_str_mv TID:202450902
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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