Strategic resources: a study in the wine production chain of fine wines in Paraná

Detalhes bibliográficos
Autor(a) principal: Comini da Silva Santana, Adriana
Data de Publicação: 2024
Outros Autores: Albuquerque Augusto, Cleiciele
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: Revista Ibero Americana de Estratégia - RIAE
Texto Completo: https://periodicos.uninove.br/riae/article/view/24941
Resumo: Objective of the study: To comprehend how the competitive potential of human, physical, organizational and financial resources within the production and processing segments in the chain of fine wines in Paraná occurs. Methodology: A descriptive, cross-sectional research was carried out using qualitative methods. Three semi-structured interview scripts were used as data collection instruments for winery managers, their suppliers and one of the VINOPAR representatives. Originality: The focus of this study is to apply the Resource-Based View, and the VRIO model, to identify, describe and understand the sources of competitive advantages, through strategic resources, in a relatively unexplored field. Main results: Wineries have several strategic resources, including human resources (labor, good relationship, experience of managers and employees), physical (technology, structure, location, access to raw materials), organizational (culture and reputation) and financial (investment capacity, financing, working capital, cash flow and profit). The VRIO model was used to assess the organization of resources in the investigated wineries, including their organizational structure, control mechanisms and remuneration systems. Theoretical/methodological contributions: The study´s theoretical impact stems from its ability to identify the competitive potential of certain resource types and emphasize their strategic value. Social/management contributions: The fine wine industry in Paraná is struggling to establish itself and achieve growth in the national market. By examining available resources, this chain can work towards establishing a stronger presence.
id RIEOEI-1_206fae03ac50c4c7983f515c72cd561a
oai_identifier_str oai:ojs.periodicos.uninove.br:article/24941
network_acronym_str RIEOEI-1
network_name_str Revista Ibero Americana de Estratégia - RIAE
repository_id_str
spelling Strategic resources: a study in the wine production chain of fine wines in ParanáRecursos estratégicos: un estudio en la cadena vitivinícola de los vinos finos en ParanáRecursos estratégicos: um estudo na cadeia produtiva vitivinícola de vinhos finos do Paranástrategic resourcesresource based viewfine wine chainrecursos estratégicosvista bajo recursocadena de vinos finosrecursos estratégicosvisão baseada em recursoscadeia de vinhos finosObjective of the study: To comprehend how the competitive potential of human, physical, organizational and financial resources within the production and processing segments in the chain of fine wines in Paraná occurs. Methodology: A descriptive, cross-sectional research was carried out using qualitative methods. Three semi-structured interview scripts were used as data collection instruments for winery managers, their suppliers and one of the VINOPAR representatives. Originality: The focus of this study is to apply the Resource-Based View, and the VRIO model, to identify, describe and understand the sources of competitive advantages, through strategic resources, in a relatively unexplored field. Main results: Wineries have several strategic resources, including human resources (labor, good relationship, experience of managers and employees), physical (technology, structure, location, access to raw materials), organizational (culture and reputation) and financial (investment capacity, financing, working capital, cash flow and profit). The VRIO model was used to assess the organization of resources in the investigated wineries, including their organizational structure, control mechanisms and remuneration systems. Theoretical/methodological contributions: The study´s theoretical impact stems from its ability to identify the competitive potential of certain resource types and emphasize their strategic value. Social/management contributions: The fine wine industry in Paraná is struggling to establish itself and achieve growth in the national market. By examining available resources, this chain can work towards establishing a stronger presence.Objetivo del estudio: Comprender el potencial competitivo de los recursos humanos, físicos, organizacionales y financieros presentes entre los segmentos de producción y procesamiento en la cadena de vinos finos en Paraná. Método: Se realizó un estudio cualitativo, descriptivo, transversal. Se utilizaron como instrumentos de recolección de datos tres guiones de entrevistas semiestructuradas a los gerentes de las bodegas, sus proveedores y uno de los representantes de VINOPAR. Originalidad: Este es un estudio que aplica la Vista Basada en Recursos, junto con el modelo VRIO, para identificar, describir y comprender las fuentes de ventajas competitivas, a través de recursos estratégicos, en una cadena que aún no ha sido explorada en este sentido. Principales resultados: Cabe destacar que las bodegas cuentan con varios recursos estratégicos, entre ellos los recursos humanos (mano de obra, buen trato, experiencia de los gerentes y empleados), físicos (tecnología, estructura, ubicación, acceso a materias primas), organizacionales (cultura y reputación) y financieros ( capacidad de inversión, financiación, circulante, flujo de caja y beneficio). Con el modelo VRIO se evaluó la organización de estos recursos, en cuanto a estructura organizacional, sistemas de control y remuneración adoptados en las bodegas investigadas. Aportes teóricos/metodológicos: Teóricamente, el estudio contribuye identificando el potencial competitivo de los tipos de recursos, destacando cuáles son estratégicos. Aportes sociales/de Gestión: Considerando los desafíos que enfrenta la cadena de vinos finos de Paraná para consolidar su competitividad y crecimiento en el escenario nacional, el estudio de los recursos puede auxiliar en la consolidación de esa cadena.Objetivo do estudo: Compreender o potencial competitivo dos recursos humanos, físicos, organizacionais e financeiros presentes entre os segmentos de produção e processamento na cadeia produtiva de vinhos finos do Paraná. Método: Realizou-se uma pesquisa qualitativa, descritiva, com recorte transversal. Utilizou-se como instrumento de coleta de dados três roteiros de entrevistas semiestruturadas para gestores de vinícolas, seus fornecedores e um dos representantes da VINOPAR. Originalidade: Trata-se de um estudo que aplica a Visão Baseada em Recursos, junto ao modelo VRIO para identificar, descrever e entender as fontes de vantagens competitivas, por meio de recursos estratégicos, em uma cadeia que ainda não foi explorada nesse aspecto. Principais resultados: Os achados mostram que as vinícolas têm diversos recursos estratégicos, entre eles, os recursos humanos (mão de obra, bom relacionamento, experiência dos gestores e funcionários), físicos (tecnologia, estrutura, localização, acesso a matéria prima), organizacionais (cultura e reputação) e financeiros (capacidade de investimento, financiamento, capital de giro, fluxo de caixa e lucro). Com o modelo VRIO, avaliou-se a organização desses recursos, em termos de estrutura organizacional, sistemas de controle e de remuneração adotados nas vinícolas investigadas. Contribuições teóricas/metodológicas: Teoricamente, o estudo contribui ao identificar o potencial competitivo dos tipos de recursos, destacando quais são estratégicos. Contribuições sociais/de gestão: Considerando os desafios que a cadeia produtiva de vinhos finos paranaense enfrenta para estabelecer sua competitividade e crescimento no cenário nacional, o estudo dos recursos pode auxiliar na consolidação dessa cadeia.Universidade Nove de Julho - Uninove2024-03-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.uninove.br/riae/article/view/2494110.5585/2024.24941Revista Ibero-Americana de Estratégia; Vol. 23 No. 1 (2024): Jan./Apr.; e24941Revista Ibero-Americana de Estratégia; Vol. 23 Núm. 1 (2024): enero/abr.; e24941Revista Ibero-Americana de Estratégia; v. 23 n. 1 (2024): jan./abr.; e249412176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIengporhttps://periodicos.uninove.br/riae/article/view/24941/10816https://periodicos.uninove.br/riae/article/view/24941/10817Copyright (c) 2024 Autoreshttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessComini da Silva Santana, AdrianaAlbuquerque Augusto, Cleiciele2024-03-28T18:58:19Zoai:ojs.periodicos.uninove.br:article/24941Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2024-03-28T18:58:19Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false
dc.title.none.fl_str_mv Strategic resources: a study in the wine production chain of fine wines in Paraná
Recursos estratégicos: un estudio en la cadena vitivinícola de los vinos finos en Paraná
Recursos estratégicos: um estudo na cadeia produtiva vitivinícola de vinhos finos do Paraná
title Strategic resources: a study in the wine production chain of fine wines in Paraná
spellingShingle Strategic resources: a study in the wine production chain of fine wines in Paraná
Comini da Silva Santana, Adriana
strategic resources
resource based view
fine wine chain
recursos estratégicos
vista bajo recurso
cadena de vinos finos
recursos estratégicos
visão baseada em recursos
cadeia de vinhos finos
title_short Strategic resources: a study in the wine production chain of fine wines in Paraná
title_full Strategic resources: a study in the wine production chain of fine wines in Paraná
title_fullStr Strategic resources: a study in the wine production chain of fine wines in Paraná
title_full_unstemmed Strategic resources: a study in the wine production chain of fine wines in Paraná
title_sort Strategic resources: a study in the wine production chain of fine wines in Paraná
author Comini da Silva Santana, Adriana
author_facet Comini da Silva Santana, Adriana
Albuquerque Augusto, Cleiciele
author_role author
author2 Albuquerque Augusto, Cleiciele
author2_role author
dc.contributor.author.fl_str_mv Comini da Silva Santana, Adriana
Albuquerque Augusto, Cleiciele
dc.subject.por.fl_str_mv strategic resources
resource based view
fine wine chain
recursos estratégicos
vista bajo recurso
cadena de vinos finos
recursos estratégicos
visão baseada em recursos
cadeia de vinhos finos
topic strategic resources
resource based view
fine wine chain
recursos estratégicos
vista bajo recurso
cadena de vinos finos
recursos estratégicos
visão baseada em recursos
cadeia de vinhos finos
description Objective of the study: To comprehend how the competitive potential of human, physical, organizational and financial resources within the production and processing segments in the chain of fine wines in Paraná occurs. Methodology: A descriptive, cross-sectional research was carried out using qualitative methods. Three semi-structured interview scripts were used as data collection instruments for winery managers, their suppliers and one of the VINOPAR representatives. Originality: The focus of this study is to apply the Resource-Based View, and the VRIO model, to identify, describe and understand the sources of competitive advantages, through strategic resources, in a relatively unexplored field. Main results: Wineries have several strategic resources, including human resources (labor, good relationship, experience of managers and employees), physical (technology, structure, location, access to raw materials), organizational (culture and reputation) and financial (investment capacity, financing, working capital, cash flow and profit). The VRIO model was used to assess the organization of resources in the investigated wineries, including their organizational structure, control mechanisms and remuneration systems. Theoretical/methodological contributions: The study´s theoretical impact stems from its ability to identify the competitive potential of certain resource types and emphasize their strategic value. Social/management contributions: The fine wine industry in Paraná is struggling to establish itself and achieve growth in the national market. By examining available resources, this chain can work towards establishing a stronger presence.
publishDate 2024
dc.date.none.fl_str_mv 2024-03-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/riae/article/view/24941
10.5585/2024.24941
url https://periodicos.uninove.br/riae/article/view/24941
identifier_str_mv 10.5585/2024.24941
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/riae/article/view/24941/10816
https://periodicos.uninove.br/riae/article/view/24941/10817
dc.rights.driver.fl_str_mv Copyright (c) 2024 Autores
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2024 Autores
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv Revista Ibero-Americana de Estratégia; Vol. 23 No. 1 (2024): Jan./Apr.; e24941
Revista Ibero-Americana de Estratégia; Vol. 23 Núm. 1 (2024): enero/abr.; e24941
Revista Ibero-Americana de Estratégia; v. 23 n. 1 (2024): jan./abr.; e24941
2176-0756
reponame:Revista Ibero Americana de Estratégia - RIAE
instname:Revista Ibero-Americana de Estratégia (RIAE)
instacron:RIEOEI
instname_str Revista Ibero-Americana de Estratégia (RIAE)
instacron_str RIEOEI
institution RIEOEI
reponame_str Revista Ibero Americana de Estratégia - RIAE
collection Revista Ibero Americana de Estratégia - RIAE
repository.name.fl_str_mv Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)
repository.mail.fl_str_mv ||bennycosta@yahoo.com.br
_version_ 1799138723596599296

Registros relacionados