Knowledge enablers and strategies of survival and development used to increase competitiveness: a case study in a multinational company of the food sector

Detalhes bibliográficos
Autor(a) principal: Silva, Michele
Data de Publicação: 2016
Outros Autores: Vasconcelos, Maria Celeste Reis Lobo, Jeunon, Ester Eliane, Duflot, Simone
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ibero Americana de Estratégia - RIAE
Texto Completo: https://periodicos.uninove.br/riae/article/view/15649
Resumo: The main objective of this paper is to present the results of a research carried out to identify and analyze the contributions of the knowledge enablers and strategies of survival and development to the competitiveness of a multinational company of the food sector. For this purpose it was conducted a descriptive case study. Data collection was done through a questionnaire answered by 219 workers and an interview with a senior management officer. Quantitative and qualitative data were analyzed based on the theoretical model of Von Krogh, Ichijo and Nonaka (1998). The results showed the presence of the five knowledge enablers and strategies of survival and development indicating their contributions to the competitiveness of the company. The knowledge enablers "promotion of a knowledge vision," "managing conversations" and "identifying the knowledge activists" showed important contributions to company competitiveness. The knowledge enablers "creation the right context" and "globalizing local knowledge" were considered points for improvement. The research results indicate that the company is aware of the competitive environment and creates strategies to ensure its survival and development.
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spelling Knowledge enablers and strategies of survival and development used to increase competitiveness: a case study in a multinational company of the food sectorCapacitadores do conhecimento e estratégias de sobrevivência e avanço para o aumento da competitividade: estudo em uma multinacional do setor alimentícioEstratégia Empresarial, Gestão do Conhecimento; Gestão da InovaçãoGestão do conhecimento; Capacitadores do conhecimento; Estratégias de sobrevivência e avanço; CompetitividadeThe main objective of this paper is to present the results of a research carried out to identify and analyze the contributions of the knowledge enablers and strategies of survival and development to the competitiveness of a multinational company of the food sector. For this purpose it was conducted a descriptive case study. Data collection was done through a questionnaire answered by 219 workers and an interview with a senior management officer. Quantitative and qualitative data were analyzed based on the theoretical model of Von Krogh, Ichijo and Nonaka (1998). The results showed the presence of the five knowledge enablers and strategies of survival and development indicating their contributions to the competitiveness of the company. The knowledge enablers "promotion of a knowledge vision," "managing conversations" and "identifying the knowledge activists" showed important contributions to company competitiveness. The knowledge enablers "creation the right context" and "globalizing local knowledge" were considered points for improvement. The research results indicate that the company is aware of the competitive environment and creates strategies to ensure its survival and development.O objetivo principal deste artigo é apresentar os resultados da pesquisa realizada para identificar e analisar as contribuições dos capacitadores do conhecimento e das estratégias de sobrevivência e avanço para a competitividade de uma multinacional do setor alimentício. Foi realizado um estudo de caso descritivo. A coleta de dados foi feita por meio da aplicação de questionário a 219 colaboradores da empresa e entrevista individual com um gestor da alta gerência. Os dados quantitativos e qualitativos coletados foram analisados à luz do modelo teórico de Von Krogh, Ichijo Nonaka (1998). Os resultados apontaram a presença dos cinco capacitadores do conhecimento e das estratégias de sobrevivência e avanço evidenciando suas contribuições para a competitividade da multinacional. Os capacitadores “instilar a visão do conhecimento”, “gerenciar as conversas” e “identificar os ativistas do conhecimento” mostraram contribuições importantes para a competitividade. Os capacitadores “criar o contexto adequado” e “globalizar o conhecimento local” representam pontos de melhoria. Os resultados da pesquisa sinalizaram que a empresa está atenta ao ambiente competitivo e desenvolve estratégias para garantir sua sobrevivência e avanço.Universidade Nove de Julho - UNINOVE2016-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1564910.5585/ijsm.v15i2.2323Revista Ibero-Americana de Estratégia; Vol 15, No 2 (2016): April/June; 108-121Revista Ibero-Americana de Estratégia; Vol 15, No 2 (2016): April/June; 108-1212176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/15649/7643Copyright (c) 2016 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessSilva, MicheleVasconcelos, Maria Celeste Reis LoboJeunon, Ester ElianeDuflot, Simone2019-09-26T21:46:04Zoai:https://periodicos.uninove.br:article/15649Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2019-09-26T21:46:04Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false
dc.title.none.fl_str_mv Knowledge enablers and strategies of survival and development used to increase competitiveness: a case study in a multinational company of the food sector
Capacitadores do conhecimento e estratégias de sobrevivência e avanço para o aumento da competitividade: estudo em uma multinacional do setor alimentício
title Knowledge enablers and strategies of survival and development used to increase competitiveness: a case study in a multinational company of the food sector
spellingShingle Knowledge enablers and strategies of survival and development used to increase competitiveness: a case study in a multinational company of the food sector
Silva, Michele
Estratégia Empresarial, Gestão do Conhecimento; Gestão da Inovação
Gestão do conhecimento; Capacitadores do conhecimento; Estratégias de sobrevivência e avanço; Competitividade
title_short Knowledge enablers and strategies of survival and development used to increase competitiveness: a case study in a multinational company of the food sector
title_full Knowledge enablers and strategies of survival and development used to increase competitiveness: a case study in a multinational company of the food sector
title_fullStr Knowledge enablers and strategies of survival and development used to increase competitiveness: a case study in a multinational company of the food sector
title_full_unstemmed Knowledge enablers and strategies of survival and development used to increase competitiveness: a case study in a multinational company of the food sector
title_sort Knowledge enablers and strategies of survival and development used to increase competitiveness: a case study in a multinational company of the food sector
author Silva, Michele
author_facet Silva, Michele
Vasconcelos, Maria Celeste Reis Lobo
Jeunon, Ester Eliane
Duflot, Simone
author_role author
author2 Vasconcelos, Maria Celeste Reis Lobo
Jeunon, Ester Eliane
Duflot, Simone
author2_role author
author
author
dc.contributor.author.fl_str_mv Silva, Michele
Vasconcelos, Maria Celeste Reis Lobo
Jeunon, Ester Eliane
Duflot, Simone
dc.subject.por.fl_str_mv Estratégia Empresarial, Gestão do Conhecimento; Gestão da Inovação
Gestão do conhecimento; Capacitadores do conhecimento; Estratégias de sobrevivência e avanço; Competitividade
topic Estratégia Empresarial, Gestão do Conhecimento; Gestão da Inovação
Gestão do conhecimento; Capacitadores do conhecimento; Estratégias de sobrevivência e avanço; Competitividade
description The main objective of this paper is to present the results of a research carried out to identify and analyze the contributions of the knowledge enablers and strategies of survival and development to the competitiveness of a multinational company of the food sector. For this purpose it was conducted a descriptive case study. Data collection was done through a questionnaire answered by 219 workers and an interview with a senior management officer. Quantitative and qualitative data were analyzed based on the theoretical model of Von Krogh, Ichijo and Nonaka (1998). The results showed the presence of the five knowledge enablers and strategies of survival and development indicating their contributions to the competitiveness of the company. The knowledge enablers "promotion of a knowledge vision," "managing conversations" and "identifying the knowledge activists" showed important contributions to company competitiveness. The knowledge enablers "creation the right context" and "globalizing local knowledge" were considered points for improvement. The research results indicate that the company is aware of the competitive environment and creates strategies to ensure its survival and development.
publishDate 2016
dc.date.none.fl_str_mv 2016-06-01
dc.type.none.fl_str_mv

dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/riae/article/view/15649
10.5585/ijsm.v15i2.2323
url https://periodicos.uninove.br/riae/article/view/15649
identifier_str_mv 10.5585/ijsm.v15i2.2323
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/riae/article/view/15649/7643
dc.rights.driver.fl_str_mv Copyright (c) 2016 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv Revista Ibero-Americana de Estratégia; Vol 15, No 2 (2016): April/June; 108-121
Revista Ibero-Americana de Estratégia; Vol 15, No 2 (2016): April/June; 108-121
2176-0756
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