Business model: an evolutionary approach in the SVA sector under the perspective of Canvas Model

Detalhes bibliográficos
Autor(a) principal: Bonazzi, Fábio Luiz Zandoval
Data de Publicação: 2015
Outros Autores: Silva e Meirelles, Dimaria
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ibero Americana de Estratégia - RIAE
Texto Completo: https://periodicos.uninove.br/riae/article/view/15587
Resumo: This study aimed to analyze and describe the Movile business model and their way of creating and capturing value. This is a qualitative and empirical research based on a single case study conducted through interviews, document analysis and indirect observations of the company. The study allowed us to analyze and design the current Movile business model on their entire evolutionary process outlined by changes experienced by the segment of value-added service (VAS) in the last decade. We were also able to make inferences about their participation in the value chain in the telecommunications sector and describe the nine dimensions of the model according to the Business Model Canvas – BMC (Osterwalder Pigneur, 2010). As a theoretical contribution, stands out the approach of authors such as Penrose (2006) and Chandler Jr. (2000) with the theme “business model”, as well as the dynamism that they could provide to the tool CANVAS, essentially characterized as a static method, with the discussion of organizational evolutionary process.
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spelling Business model: an evolutionary approach in the SVA sector under the perspective of Canvas ModelModelo de negócio: uma abordagem evolutiva no setor de SVA sob a ótica do Método CanvasEstratégia organizacional; Administração empresarialModelo de negócios; Business Model Canvas; Serviço de valor agregado – SVA; Estudo de caso.This study aimed to analyze and describe the Movile business model and their way of creating and capturing value. This is a qualitative and empirical research based on a single case study conducted through interviews, document analysis and indirect observations of the company. The study allowed us to analyze and design the current Movile business model on their entire evolutionary process outlined by changes experienced by the segment of value-added service (VAS) in the last decade. We were also able to make inferences about their participation in the value chain in the telecommunications sector and describe the nine dimensions of the model according to the Business Model Canvas – BMC (Osterwalder Pigneur, 2010). As a theoretical contribution, stands out the approach of authors such as Penrose (2006) and Chandler Jr. (2000) with the theme “business model”, as well as the dynamism that they could provide to the tool CANVAS, essentially characterized as a static method, with the discussion of organizational evolutionary process.Este estudo objetivou analisar e descrever o modelo de negócios da empresa Movile e sua forma de criação e captura de valor. Trata-se de uma pesquisa qualitativa com foco empírico, baseada em um estudo de caso único realizado por meio de entrevista, análise documental e observações indiretas da empresa. O estudo permitiu analisar a concepção do modelo de negócio atual da empresa com base em todo em seu processo evolutivo delineado pelas alterações vivenciadas pelo segmento de serviço de valor agregado – SVA na última década, além de inferir sobre sua participação na cadeia de valor no setor de telecomunicações e descrever as nove dimensões de seu modelo de acordo com o Business Model Canvas – BMC (OSTERWALDER E PIGNEUR, 2010). Como contribuição teórica destaca-se a aproximação de antigos autores como Penrose (2006) e Chandler Jr. (2000) com o tema modelo de negócio, bem como o dinamismo que os mesmos puderam fornecer à ferramenta CANVAS, essencialmente caracterizada como um método estático, a partir da discussão do processo evolutivo organizacional.Universidade Nove de Julho - UNINOVE2015-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1558710.5585/ijsm.v14i3.2071Revista Ibero-Americana de Estratégia; Vol 14, No 3 (2015): July/September; 32-48Revista Ibero-Americana de Estratégia; Vol 14, No 3 (2015): July/September; 32-482176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/15587/7606Copyright (c) 2015 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessBonazzi, Fábio Luiz ZandovalSilva e Meirelles, Dimaria2019-09-26T16:43:01Zoai:https://periodicos.uninove.br:article/15587Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2019-09-26T16:43:01Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false
dc.title.none.fl_str_mv Business model: an evolutionary approach in the SVA sector under the perspective of Canvas Model
Modelo de negócio: uma abordagem evolutiva no setor de SVA sob a ótica do Método Canvas
title Business model: an evolutionary approach in the SVA sector under the perspective of Canvas Model
spellingShingle Business model: an evolutionary approach in the SVA sector under the perspective of Canvas Model
Bonazzi, Fábio Luiz Zandoval
Estratégia organizacional; Administração empresarial
Modelo de negócios; Business Model Canvas; Serviço de valor agregado – SVA; Estudo de caso.
title_short Business model: an evolutionary approach in the SVA sector under the perspective of Canvas Model
title_full Business model: an evolutionary approach in the SVA sector under the perspective of Canvas Model
title_fullStr Business model: an evolutionary approach in the SVA sector under the perspective of Canvas Model
title_full_unstemmed Business model: an evolutionary approach in the SVA sector under the perspective of Canvas Model
title_sort Business model: an evolutionary approach in the SVA sector under the perspective of Canvas Model
author Bonazzi, Fábio Luiz Zandoval
author_facet Bonazzi, Fábio Luiz Zandoval
Silva e Meirelles, Dimaria
author_role author
author2 Silva e Meirelles, Dimaria
author2_role author
dc.contributor.author.fl_str_mv Bonazzi, Fábio Luiz Zandoval
Silva e Meirelles, Dimaria
dc.subject.por.fl_str_mv Estratégia organizacional; Administração empresarial
Modelo de negócios; Business Model Canvas; Serviço de valor agregado – SVA; Estudo de caso.
topic Estratégia organizacional; Administração empresarial
Modelo de negócios; Business Model Canvas; Serviço de valor agregado – SVA; Estudo de caso.
description This study aimed to analyze and describe the Movile business model and their way of creating and capturing value. This is a qualitative and empirical research based on a single case study conducted through interviews, document analysis and indirect observations of the company. The study allowed us to analyze and design the current Movile business model on their entire evolutionary process outlined by changes experienced by the segment of value-added service (VAS) in the last decade. We were also able to make inferences about their participation in the value chain in the telecommunications sector and describe the nine dimensions of the model according to the Business Model Canvas – BMC (Osterwalder Pigneur, 2010). As a theoretical contribution, stands out the approach of authors such as Penrose (2006) and Chandler Jr. (2000) with the theme “business model”, as well as the dynamism that they could provide to the tool CANVAS, essentially characterized as a static method, with the discussion of organizational evolutionary process.
publishDate 2015
dc.date.none.fl_str_mv 2015-09-01
dc.type.none.fl_str_mv

dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/riae/article/view/15587
10.5585/ijsm.v14i3.2071
url https://periodicos.uninove.br/riae/article/view/15587
identifier_str_mv 10.5585/ijsm.v14i3.2071
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/riae/article/view/15587/7606
dc.rights.driver.fl_str_mv Copyright (c) 2015 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv Revista Ibero-Americana de Estratégia; Vol 14, No 3 (2015): July/September; 32-48
Revista Ibero-Americana de Estratégia; Vol 14, No 3 (2015): July/September; 32-48
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