Strategies for fostering corporate entrepreneurship

Detalhes bibliográficos
Autor(a) principal: Rodrigues, Leonel Cezar
Data de Publicação: 2009
Outros Autores: Maccari, Emerson Antonio, Pereira, Alexsandro
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ibero Americana de Estratégia - RIAE
Texto Completo: https://periodicos.uninove.br/riae/article/view/14164
Resumo: This paper targets at analyzing and characterizing corporate strategies practiced at Brasilata – Metallic Packing S/A, one of the most innovative and world-wide awarded Brazilian enterprises, to stimulate corporate entrepreneurship. This research used the case study research method. Data were collected from interviews with corporate executives, from studying internal reports and documents, observing processes, norms and specific procedures. Main results show that due to corporate entrepreneurship, Brasilata improved its productivity to 81%. Some 46,000 new ideas have been examined and also 6 patents were granted, which account for 75% of the enterprise annual revenues. Evidences show therefore, that corporate entrepreneurship’s strategies are effective at Brasilata and do create corporate resilience and improve performance bolstering business sustainability.
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spelling Strategies for fostering corporate entrepreneurshipEstratégias de estímulo ao empreendedorismo corporativocorporate entrepreneurship; corporate strategy; corporate innovationEmpreendedorismo corporativo; Estratégia corporativa; Inovação; Inovação corporativa This paper targets at analyzing and characterizing corporate strategies practiced at Brasilata – Metallic Packing S/A, one of the most innovative and world-wide awarded Brazilian enterprises, to stimulate corporate entrepreneurship. This research used the case study research method. Data were collected from interviews with corporate executives, from studying internal reports and documents, observing processes, norms and specific procedures. Main results show that due to corporate entrepreneurship, Brasilata improved its productivity to 81%. Some 46,000 new ideas have been examined and also 6 patents were granted, which account for 75% of the enterprise annual revenues. Evidences show therefore, that corporate entrepreneurship’s strategies are effective at Brasilata and do create corporate resilience and improve performance bolstering business sustainability. O presente artigo tem por objetivo analisar e caracterizar as estratégias corporativas utilizadas pela Brasilata – Embalagens Metálicas S/A, uma das mais premiadas empresas brasileiras por suas inovações, para estimular o empreendedorismo corporativo em sua organização. O método aqui utilizado foi o estudo de caso, com coleta de dados de entrevista pessoal com diretores da empresa, observação dos processos, normas e procedimentos internos e busca de informações em documentos e relatórios. Os principais resultados mostram que, devido ao empreendedorismo corporativo, a empresa pesquisada, tem tido um aumento de produtividade da ordem de 81%. Foram examinadas cerca de 46.000 idéias, até essa pesquisa e depositadas 6 patentes, que respondem por 75% do faturamento anual da empresa. Isto evidencia que nessa empresa, as estratégias de estímulo ao empreendedorismo são efetivas, garantem resiliência à empresa, melhoram seu desempenho e dão sustentabilidade ao seu negócio.Universidade Nove de Julho - UNINOVE2009-12-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1416410.5585/ijsm.v8i2.1648Revista Ibero-Americana de Estratégia; Vol 8, No 2 (2009): RIAE v8n2; 183-205Revista Ibero-Americana de Estratégia; Vol 8, No 2 (2009): RIAE v8n2; 183-2052176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/14164/6890https://periodicos.uninove.br/riae/article/downloadSuppFile/14164/11532Copyright (c) 2009 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessRodrigues, Leonel CezarMaccari, Emerson AntonioPereira, Alexsandro2019-09-20T13:30:43Zoai:https://periodicos.uninove.br:article/14164Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2019-09-20T13:30:43Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false
dc.title.none.fl_str_mv Strategies for fostering corporate entrepreneurship
Estratégias de estímulo ao empreendedorismo corporativo
title Strategies for fostering corporate entrepreneurship
spellingShingle Strategies for fostering corporate entrepreneurship
Rodrigues, Leonel Cezar
corporate entrepreneurship; corporate strategy; corporate innovation
Empreendedorismo corporativo; Estratégia corporativa; Inovação; Inovação corporativa
title_short Strategies for fostering corporate entrepreneurship
title_full Strategies for fostering corporate entrepreneurship
title_fullStr Strategies for fostering corporate entrepreneurship
title_full_unstemmed Strategies for fostering corporate entrepreneurship
title_sort Strategies for fostering corporate entrepreneurship
author Rodrigues, Leonel Cezar
author_facet Rodrigues, Leonel Cezar
Maccari, Emerson Antonio
Pereira, Alexsandro
author_role author
author2 Maccari, Emerson Antonio
Pereira, Alexsandro
author2_role author
author
dc.contributor.author.fl_str_mv Rodrigues, Leonel Cezar
Maccari, Emerson Antonio
Pereira, Alexsandro
dc.subject.por.fl_str_mv corporate entrepreneurship; corporate strategy; corporate innovation
Empreendedorismo corporativo; Estratégia corporativa; Inovação; Inovação corporativa
topic corporate entrepreneurship; corporate strategy; corporate innovation
Empreendedorismo corporativo; Estratégia corporativa; Inovação; Inovação corporativa
description This paper targets at analyzing and characterizing corporate strategies practiced at Brasilata – Metallic Packing S/A, one of the most innovative and world-wide awarded Brazilian enterprises, to stimulate corporate entrepreneurship. This research used the case study research method. Data were collected from interviews with corporate executives, from studying internal reports and documents, observing processes, norms and specific procedures. Main results show that due to corporate entrepreneurship, Brasilata improved its productivity to 81%. Some 46,000 new ideas have been examined and also 6 patents were granted, which account for 75% of the enterprise annual revenues. Evidences show therefore, that corporate entrepreneurship’s strategies are effective at Brasilata and do create corporate resilience and improve performance bolstering business sustainability.
publishDate 2009
dc.date.none.fl_str_mv 2009-12-23
dc.type.none.fl_str_mv

dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/riae/article/view/14164
10.5585/ijsm.v8i2.1648
url https://periodicos.uninove.br/riae/article/view/14164
identifier_str_mv 10.5585/ijsm.v8i2.1648
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/riae/article/view/14164/6890
https://periodicos.uninove.br/riae/article/downloadSuppFile/14164/11532
dc.rights.driver.fl_str_mv Copyright (c) 2009 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2009 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv Revista Ibero-Americana de Estratégia; Vol 8, No 2 (2009): RIAE v8n2; 183-205
Revista Ibero-Americana de Estratégia; Vol 8, No 2 (2009): RIAE v8n2; 183-205
2176-0756
reponame:Revista Ibero Americana de Estratégia - RIAE
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instname_str Revista Ibero-Americana de Estratégia (RIAE)
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reponame_str Revista Ibero Americana de Estratégia - RIAE
collection Revista Ibero Americana de Estratégia - RIAE
repository.name.fl_str_mv Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)
repository.mail.fl_str_mv ||bennycosta@yahoo.com.br
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