Eleições presidenciais de 2014: uma análise das agendas programáticas
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFSCAR |
Texto Completo: | https://repositorio.ufscar.br/handle/ufscar/10494 |
Resumo: | In the current Brazilian political scenario the political propaganda are at the center of political practices. Such centrality is enhanced during the election period. This is when the political parties launch candidates who present their platform of government. The Horário Gratuito de Propaganda Eleitoral (HGPE) is the central element of the campaigns and main device by which the candidates establish direct communication and mobilize their electorate. In this scenario, the electoral programs broadcasted on television are still the primary sources of information and it is essential among the uncertain scenario that "time policy" promotes among citizens (Veiga, 2002). Due the importance and the centrality the advertisements and the media exercise in electoral periods, the objective is to analyze the construction of the programmatic agenda of the main running parties (PSB, PT and PSDB) through the analysis of government programs presented to TSE and propagandas aired in HGPE for presidential elections in 2014. |
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Lima, BárbaraAzevedo, Fernando Antonio Farias dehttp://lattes.cnpq.br/6291864794986993http://lattes.cnpq.br/2222793846274585945ab0e6-3a6d-44f1-8db1-c2282fdb52ad2018-09-24T12:56:35Z2018-09-24T12:56:35Z2015-05-02LIMA, Bárbara. Eleições presidenciais de 2014: uma análise das agendas programáticas. 2015. Dissertação (Mestrado em Ciência Política) – Universidade Federal de São Carlos, São Carlos, 2015. Disponível em: https://repositorio.ufscar.br/handle/ufscar/10494.https://repositorio.ufscar.br/handle/ufscar/10494In the current Brazilian political scenario the political propaganda are at the center of political practices. Such centrality is enhanced during the election period. This is when the political parties launch candidates who present their platform of government. The Horário Gratuito de Propaganda Eleitoral (HGPE) is the central element of the campaigns and main device by which the candidates establish direct communication and mobilize their electorate. In this scenario, the electoral programs broadcasted on television are still the primary sources of information and it is essential among the uncertain scenario that "time policy" promotes among citizens (Veiga, 2002). Due the importance and the centrality the advertisements and the media exercise in electoral periods, the objective is to analyze the construction of the programmatic agenda of the main running parties (PSB, PT and PSDB) through the analysis of government programs presented to TSE and propagandas aired in HGPE for presidential elections in 2014.No atual cenário político brasileiro, as propagandas estão no centro das práticas políticas. Tal centralidade é acentuada durante os períodos eleitorais. É nesse momento que os partidos políticos lançam candidatos competitivos e apresentam a sua plataforma de governo. O Horário Gratuito de Propaganda Eleitoral (HGPE) é o elemento central das campanhas e o principal meio pelo qual o candidato estabelece a comunicação direta e mobiliza seu eleitorado. Nesse cenário, os programas eleitorais exibidos na televisão ainda são as fontes primordiais de informação e essenciais em meio ao cenário de incerteza, que o ―tempo da política‖ promove entre os cidadãos (VEIGA, 2002). Tendo em vista a importância e a centralidade que as propagandas e os meios de comunicação exercem em períodos eleitorais, o objetivo do trabalho é analisar a construção da agenda programática dos partidos (PSB, PSDB e PT) através da analise dos programas de governo apresentados ao TSE e as propagandas veiculadas no HGPE nas eleições presidenciais de 2014.Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)porUniversidade Federal de São CarlosCâmpus São CarlosPrograma de Pós-Graduação em Ciência Política - PPGPolUFSCarEleiçõesCampanha eleitoralPropagandaAgenda programáticaElectionsElectoral campaignProgrammatic agendaCIENCIAS HUMANAS::CIENCIA POLITICAEleições presidenciais de 2014: uma análise das agendas programáticasThe presidential election of 2014: an analysis of the programmatic agendasinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisOnline6006008f237749-0473-4f57-848a-0c1cca51e4c4info:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFSCARinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARORIGINALLIMA_Barbara_2015.pdfLIMA_Barbara_2015.pdfapplication/pdf2000331https://repositorio.ufscar.br/bitstream/ufscar/10494/1/LIMA_Barbara_2015.pdfc66378dfe1e5216c0d441a65bd1db6ffMD51LICENSElicense.txtlicense.txttext/plain; charset=utf-81957https://repositorio.ufscar.br/bitstream/ufscar/10494/2/license.txtae0398b6f8b235e40ad82cba6c50031dMD52TEXTLIMA_Barbara_2015.pdf.txtLIMA_Barbara_2015.pdf.txtExtracted texttext/plain200808https://repositorio.ufscar.br/bitstream/ufscar/10494/3/LIMA_Barbara_2015.pdf.txt7647159e4b1e8e6e6079c939e6f4e990MD53THUMBNAILLIMA_Barbara_2015.pdf.jpgLIMA_Barbara_2015.pdf.jpgIM Thumbnailimage/jpeg6725https://repositorio.ufscar.br/bitstream/ufscar/10494/4/LIMA_Barbara_2015.pdf.jpg5e110492582b759c6fbc9ae32661d014MD54ufscar/104942023-09-18 18:31:49.275oai:repositorio.ufscar.br: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Repositório InstitucionalPUBhttps://repositorio.ufscar.br/oai/requestopendoar:43222023-09-18T18:31:49Repositório Institucional da UFSCAR - Universidade Federal de São Carlos (UFSCAR)false |
dc.title.por.fl_str_mv |
Eleições presidenciais de 2014: uma análise das agendas programáticas |
dc.title.alternative.eng.fl_str_mv |
The presidential election of 2014: an analysis of the programmatic agendas |
title |
Eleições presidenciais de 2014: uma análise das agendas programáticas |
spellingShingle |
Eleições presidenciais de 2014: uma análise das agendas programáticas Lima, Bárbara Eleições Campanha eleitoral Propaganda Agenda programática Elections Electoral campaign Programmatic agenda CIENCIAS HUMANAS::CIENCIA POLITICA |
title_short |
Eleições presidenciais de 2014: uma análise das agendas programáticas |
title_full |
Eleições presidenciais de 2014: uma análise das agendas programáticas |
title_fullStr |
Eleições presidenciais de 2014: uma análise das agendas programáticas |
title_full_unstemmed |
Eleições presidenciais de 2014: uma análise das agendas programáticas |
title_sort |
Eleições presidenciais de 2014: uma análise das agendas programáticas |
author |
Lima, Bárbara |
author_facet |
Lima, Bárbara |
author_role |
author |
dc.contributor.authorlattes.por.fl_str_mv |
http://lattes.cnpq.br/2222793846274585 |
dc.contributor.author.fl_str_mv |
Lima, Bárbara |
dc.contributor.advisor1.fl_str_mv |
Azevedo, Fernando Antonio Farias de |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/6291864794986993 |
dc.contributor.authorID.fl_str_mv |
945ab0e6-3a6d-44f1-8db1-c2282fdb52ad |
contributor_str_mv |
Azevedo, Fernando Antonio Farias de |
dc.subject.por.fl_str_mv |
Eleições Campanha eleitoral Propaganda Agenda programática |
topic |
Eleições Campanha eleitoral Propaganda Agenda programática Elections Electoral campaign Programmatic agenda CIENCIAS HUMANAS::CIENCIA POLITICA |
dc.subject.eng.fl_str_mv |
Elections Electoral campaign Programmatic agenda |
dc.subject.cnpq.fl_str_mv |
CIENCIAS HUMANAS::CIENCIA POLITICA |
description |
In the current Brazilian political scenario the political propaganda are at the center of political practices. Such centrality is enhanced during the election period. This is when the political parties launch candidates who present their platform of government. The Horário Gratuito de Propaganda Eleitoral (HGPE) is the central element of the campaigns and main device by which the candidates establish direct communication and mobilize their electorate. In this scenario, the electoral programs broadcasted on television are still the primary sources of information and it is essential among the uncertain scenario that "time policy" promotes among citizens (Veiga, 2002). Due the importance and the centrality the advertisements and the media exercise in electoral periods, the objective is to analyze the construction of the programmatic agenda of the main running parties (PSB, PT and PSDB) through the analysis of government programs presented to TSE and propagandas aired in HGPE for presidential elections in 2014. |
publishDate |
2015 |
dc.date.issued.fl_str_mv |
2015-05-02 |
dc.date.accessioned.fl_str_mv |
2018-09-24T12:56:35Z |
dc.date.available.fl_str_mv |
2018-09-24T12:56:35Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
LIMA, Bárbara. Eleições presidenciais de 2014: uma análise das agendas programáticas. 2015. Dissertação (Mestrado em Ciência Política) – Universidade Federal de São Carlos, São Carlos, 2015. Disponível em: https://repositorio.ufscar.br/handle/ufscar/10494. |
dc.identifier.uri.fl_str_mv |
https://repositorio.ufscar.br/handle/ufscar/10494 |
identifier_str_mv |
LIMA, Bárbara. Eleições presidenciais de 2014: uma análise das agendas programáticas. 2015. Dissertação (Mestrado em Ciência Política) – Universidade Federal de São Carlos, São Carlos, 2015. Disponível em: https://repositorio.ufscar.br/handle/ufscar/10494. |
url |
https://repositorio.ufscar.br/handle/ufscar/10494 |
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Universidade Federal de São Carlos Câmpus São Carlos |
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Programa de Pós-Graduação em Ciência Política - PPGPol |
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UFSCar |
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Universidade Federal de São Carlos Câmpus São Carlos |
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