Analysis of the combination of the innovation process with environmental practices

Detalhes bibliográficos
Autor(a) principal: Schreiber, Dusan
Data de Publicação: 2014
Outros Autores: Mendes, Giselly Santos
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Brasileira de Contabilidade e Gestão
Texto Completo: https://www.revistas.udesc.br/index.php/reavi/article/view/5658
Resumo: The intense competition among economic agents, especially in the last decades has changed the conceptual bases that determine the rules of market action, requiring the design of new parameters for strategic positioning. Among them figure out innovation as a way to migrate from the paradigm of competition based on cost, toward differentiation, and environmental management, in response to the deterioration of the environment as a result of uncontrolled industrialization. However the extent that innovation stimulates the growth of consumption reduces the life cycle of products and increases the amount of the waste, with environmental management promoting an opposite view, in favor of the mitigation of the environmental impact. In order to investigate the alternatives of combining process innovation with environmental practices in the industrial organizations was performed multiple case study in three organizations by qualitative study, interviews and analysis of narratives. The results showed that the form adopted by organizations to innovate processes in combination with the environmental practices depends on the strategic positioning, internal structure and the resources available for investment.
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spelling Analysis of the combination of the innovation process with environmental practicesAnálisis de la combinación del proceso de innovación con prácticas ambientalesAnálise da combinação do processo de inovação com as práticas ambientaisinovaçãopráticas ambientaisgestãoinnovationenvironmental practices managementinnovaciónprácticas ambientalesadministraciónThe intense competition among economic agents, especially in the last decades has changed the conceptual bases that determine the rules of market action, requiring the design of new parameters for strategic positioning. Among them figure out innovation as a way to migrate from the paradigm of competition based on cost, toward differentiation, and environmental management, in response to the deterioration of the environment as a result of uncontrolled industrialization. However the extent that innovation stimulates the growth of consumption reduces the life cycle of products and increases the amount of the waste, with environmental management promoting an opposite view, in favor of the mitigation of the environmental impact. In order to investigate the alternatives of combining process innovation with environmental practices in the industrial organizations was performed multiple case study in three organizations by qualitative study, interviews and analysis of narratives. The results showed that the form adopted by organizations to innovate processes in combination with the environmental practices depends on the strategic positioning, internal structure and the resources available for investment.La intensificación de la competencia entre los agentes económicos, notablemente en las últimas dos décadas, ha cambiado las bases conceptuales que determinaban las reglas de actuación en el mercado, exigiendo la concepción de nuevos parámetros de posicionamiento estratégico. Entre ellos, se destacó la innovación, como forma de migrar del paradigma de la competencia basada en costos, a la diferenciación, y la gestión ambiental, como respuesta al deterioro del medio ambiente, como resultado de la industrialización descontrolada. Sin embargo, en la medida en que la innovación estimula el crecimiento del consumo, muchas veces reduce el ciclo de vida de los productos y aumenta la generación de residuos, al contrario de la gestión ambiental, que promueve una visión opuesta, a favor de la mitigación del impacto ambiental. Con el objetivo de investigar las alternativas de combinar la innovación de procesos con las prácticas ambientales, se realizó un estudio de caso múltiple, en tres organizaciones, que evidenció las posibilidades de innovar con la reducción del impacto ambiental.O acirramento da competição entre os agentes econômicos, notadamente nas últimas duas décadas, mudou as bases conceituais que determinavam as regras de atuação no mercado, exigindo a concepção de novos parâmetros para a posicionamento estratégico. Dentre eles destacou-se a inovação, como forma de migrar do paradigma de competição com base em custo, para a diferenciação, e gestão ambiental, como resposta à deterioração do meio ambiente, em decorrência da industrialização sem controle. No entanto na medida em que a inovação estimula o crescimento do consumo, muitas vezes reduz o ciclo de vida de produtos e aumenta a geração de resíduos, ao contrário da gestão ambiental que promove uma visão oposta, em prol da mitigação do impacto ambiental. Com o objetivo de investigar as alternativas de combinar a inovação de processos com as práticas ambientais foi realizado o estudo de caso múltiplo, em três organizações, que evidenciou as possibilidades de inovar com a redução do impacto ambiental. Universidade do Estado de Santa Catarina — UDESC2014-12-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/reavi/article/view/565810.5965/2316419003042014054Revista Brasileira de Contabilidade e Gestão; Vol. 3 No. 6 (2014); 54-68Revista Brasileira de Contabilidade e Gestão; Vol. 3 Núm. 6 (2014); 54-68Revista Brasileira de Contabilidade e Gestão; v. 3 n. 6 (2014); 54-682764-747110.5965/2764747103062014reponame:Revista Brasileira de Contabilidade e Gestãoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/reavi/article/view/5658/4200Copyright (c) 2015 Dusan Schreiber, Giselly Santos Mendeshttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSchreiber, DusanMendes, Giselly Santos2023-09-18T14:23:16Zoai::article/5658Revistahttps://www.revistas.udesc.br/index.php/reavi/indexPUBhttps://www.revistas.udesc.br/index.php/reavi/oairbceg.ceavi@udesc.br || paulo.barth@udesc.br2764-74712764-7471opendoar:2023-09-18T14:23:16Revista Brasileira de Contabilidade e Gestão - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Analysis of the combination of the innovation process with environmental practices
Análisis de la combinación del proceso de innovación con prácticas ambientales
Análise da combinação do processo de inovação com as práticas ambientais
title Analysis of the combination of the innovation process with environmental practices
spellingShingle Analysis of the combination of the innovation process with environmental practices
Schreiber, Dusan
inovação
práticas ambientais
gestão
innovation
environmental practices
management
innovación
prácticas ambientales
administración
title_short Analysis of the combination of the innovation process with environmental practices
title_full Analysis of the combination of the innovation process with environmental practices
title_fullStr Analysis of the combination of the innovation process with environmental practices
title_full_unstemmed Analysis of the combination of the innovation process with environmental practices
title_sort Analysis of the combination of the innovation process with environmental practices
author Schreiber, Dusan
author_facet Schreiber, Dusan
Mendes, Giselly Santos
author_role author
author2 Mendes, Giselly Santos
author2_role author
dc.contributor.author.fl_str_mv Schreiber, Dusan
Mendes, Giselly Santos
dc.subject.por.fl_str_mv inovação
práticas ambientais
gestão
innovation
environmental practices
management
innovación
prácticas ambientales
administración
topic inovação
práticas ambientais
gestão
innovation
environmental practices
management
innovación
prácticas ambientales
administración
description The intense competition among economic agents, especially in the last decades has changed the conceptual bases that determine the rules of market action, requiring the design of new parameters for strategic positioning. Among them figure out innovation as a way to migrate from the paradigm of competition based on cost, toward differentiation, and environmental management, in response to the deterioration of the environment as a result of uncontrolled industrialization. However the extent that innovation stimulates the growth of consumption reduces the life cycle of products and increases the amount of the waste, with environmental management promoting an opposite view, in favor of the mitigation of the environmental impact. In order to investigate the alternatives of combining process innovation with environmental practices in the industrial organizations was performed multiple case study in three organizations by qualitative study, interviews and analysis of narratives. The results showed that the form adopted by organizations to innovate processes in combination with the environmental practices depends on the strategic positioning, internal structure and the resources available for investment.
publishDate 2014
dc.date.none.fl_str_mv 2014-12-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/reavi/article/view/5658
10.5965/2316419003042014054
url https://www.revistas.udesc.br/index.php/reavi/article/view/5658
identifier_str_mv 10.5965/2316419003042014054
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/reavi/article/view/5658/4200
dc.rights.driver.fl_str_mv Copyright (c) 2015 Dusan Schreiber, Giselly Santos Mendes
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Dusan Schreiber, Giselly Santos Mendes
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina — UDESC
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina — UDESC
dc.source.none.fl_str_mv Revista Brasileira de Contabilidade e Gestão; Vol. 3 No. 6 (2014); 54-68
Revista Brasileira de Contabilidade e Gestão; Vol. 3 Núm. 6 (2014); 54-68
Revista Brasileira de Contabilidade e Gestão; v. 3 n. 6 (2014); 54-68
2764-7471
10.5965/2764747103062014
reponame:Revista Brasileira de Contabilidade e Gestão
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str Revista Brasileira de Contabilidade e Gestão
collection Revista Brasileira de Contabilidade e Gestão
repository.name.fl_str_mv Revista Brasileira de Contabilidade e Gestão - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv rbceg.ceavi@udesc.br || paulo.barth@udesc.br
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