Coolhunting and trends studies applied to fashion: strategic segmentation model

Detalhes bibliográficos
Autor(a) principal: Gomes, Nelson Pinheiro
Data de Publicação: 2016
Outros Autores: Lopes, Maria Ana Vieira, Alves, Paulo Emanuel
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x09172016006
Resumo: The present paperexplores new methodologies and concepts that can help in the development of fashion products and brands. For such, we underline the importance of Trends Studies and Coolhunting, which provide insights on new consumer behaviors and mindsets. The traditional approaches to the fashion system reveal a complex phenomenon where behind the object, meaning the visible manifestation of fashion,exists a symbolic construction and power relation that originates new patterns and tastes.This work begins by approachingthe fashion system, in order to proceed to Coolhunting and Fashion Studies. The objective is to present an application model based on Trends Studies for the fashion industry, with a focus on the potential for group and audience segmentation.
id UDSC-2_1da27e906e278c4adb64d09544c33589
oai_identifier_str oai::article/6782
network_acronym_str UDSC-2
network_name_str ModaPalavra e-periódico
repository_id_str
spelling Coolhunting and trends studies applied to fashion: strategic segmentation modelCoolhunting e estudos de tendências aplicados à moda: modelo de segmentação estratégicaestudos de tendenciascoolhuntingsistema da modatrends studiescoolhuntingfashion systemThe present paperexplores new methodologies and concepts that can help in the development of fashion products and brands. For such, we underline the importance of Trends Studies and Coolhunting, which provide insights on new consumer behaviors and mindsets. The traditional approaches to the fashion system reveal a complex phenomenon where behind the object, meaning the visible manifestation of fashion,exists a symbolic construction and power relation that originates new patterns and tastes.This work begins by approachingthe fashion system, in order to proceed to Coolhunting and Fashion Studies. The objective is to present an application model based on Trends Studies for the fashion industry, with a focus on the potential for group and audience segmentation.O presente ensaio explora novas metodologias e conceitos no âmbito do desenvolvimento do produto e da marca de moda. Para tal, é sublinhada a importância dos Estudos de Tendências e do Coolhunting que indicam pistas sobre novas mentalidades e comportamentos do consumidor. As tradicionais abordagens ao sistema da moda revelam um fenómeno complexo onde por detrás do objeto, ou seja, da manifestação visível da moda, existe toda uma construção simbólica e uma relação de poderes que importa compreender e que dá origem a padrões e a novos gostos.Este trabalho começa por abordar o sistema da moda, para desenvolver de seguida os Estudos de Tendências e o Coolhunting. No fim, apresenta-se um modelo de aplicação dos Estudos de Tendências na área da Moda, com foco no potencial de segmentação de grupos e de públicos.Universidade do Estado de Santa Catarina2016-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x0917201600610.5965/1982615x09172016006ModaPalavra e-periódico; Vol. 9 No. 17 (2016): Dossiê Métodos e Técnicas em Design de Moda; 006-026ModaPalavra e-periódico; Vol. 9 Núm. 17 (2016): Dossiê Métodos e Técnicas em Design de Moda; 006-026 Modapalavra e-periódico; v. 9 n. 17 (2016): Dossiê Métodos e Técnicas em Design de Moda; 006-0261982-615X10.5965/1982615x09172016reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x09172016006/4816Copyright (c) 2015 Nelson Gomes, Maria Vieira Lopes, Paulo Emanuel Alveshttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessGomes, Nelson PinheiroLopes, Maria Ana VieiraAlves, Paulo Emanuel2023-04-18T12:55:40Zoai::article/6782Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2023-04-18T12:55:40ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Coolhunting and trends studies applied to fashion: strategic segmentation model
Coolhunting e estudos de tendências aplicados à moda: modelo de segmentação estratégica
title Coolhunting and trends studies applied to fashion: strategic segmentation model
spellingShingle Coolhunting and trends studies applied to fashion: strategic segmentation model
Gomes, Nelson Pinheiro
estudos de tendencias
coolhunting
sistema da moda
trends studies
coolhunting
fashion system
title_short Coolhunting and trends studies applied to fashion: strategic segmentation model
title_full Coolhunting and trends studies applied to fashion: strategic segmentation model
title_fullStr Coolhunting and trends studies applied to fashion: strategic segmentation model
title_full_unstemmed Coolhunting and trends studies applied to fashion: strategic segmentation model
title_sort Coolhunting and trends studies applied to fashion: strategic segmentation model
author Gomes, Nelson Pinheiro
author_facet Gomes, Nelson Pinheiro
Lopes, Maria Ana Vieira
Alves, Paulo Emanuel
author_role author
author2 Lopes, Maria Ana Vieira
Alves, Paulo Emanuel
author2_role author
author
dc.contributor.author.fl_str_mv Gomes, Nelson Pinheiro
Lopes, Maria Ana Vieira
Alves, Paulo Emanuel
dc.subject.por.fl_str_mv estudos de tendencias
coolhunting
sistema da moda
trends studies
coolhunting
fashion system
topic estudos de tendencias
coolhunting
sistema da moda
trends studies
coolhunting
fashion system
description The present paperexplores new methodologies and concepts that can help in the development of fashion products and brands. For such, we underline the importance of Trends Studies and Coolhunting, which provide insights on new consumer behaviors and mindsets. The traditional approaches to the fashion system reveal a complex phenomenon where behind the object, meaning the visible manifestation of fashion,exists a symbolic construction and power relation that originates new patterns and tastes.This work begins by approachingthe fashion system, in order to proceed to Coolhunting and Fashion Studies. The objective is to present an application model based on Trends Studies for the fashion industry, with a focus on the potential for group and audience segmentation.
publishDate 2016
dc.date.none.fl_str_mv 2016-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x09172016006
10.5965/1982615x09172016006
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x09172016006
identifier_str_mv 10.5965/1982615x09172016006
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x09172016006/4816
dc.rights.driver.fl_str_mv Copyright (c) 2015 Nelson Gomes, Maria Vieira Lopes, Paulo Emanuel Alves
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Nelson Gomes, Maria Vieira Lopes, Paulo Emanuel Alves
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 9 No. 17 (2016): Dossiê Métodos e Técnicas em Design de Moda; 006-026
ModaPalavra e-periódico; Vol. 9 Núm. 17 (2016): Dossiê Métodos e Técnicas em Design de Moda; 006-026
Modapalavra e-periódico; v. 9 n. 17 (2016): Dossiê Métodos e Técnicas em Design de Moda; 006-026
1982-615X
10.5965/1982615x09172016
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
_version_ 1798321054476664832

Registros relacionados