Trend Studies: an approach for analysing and managing culture

Detalhes bibliográficos
Autor(a) principal: Gomes, Nelson Pinheiro
Data de Publicação: 2018
Outros Autores: Cohen, Suzana Amarante de Mendonça, Flores, Ana Marta M.
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/11824
Resumo: The present paper intends to discuss the development and consolidation process of Trend Studies, as a transversal area with transdisciplinary characteristics that was developed in connection with the concepts and practices of areas such as Cultural Studies. The numerous perspectives of Trend Studies and their different associations promoted a dispersed development that should be considered and deconstructed by means of finding common points and practices, or different perspectives, to generate a greater cohesion of concepts and methodologies. In this sense, it is important to present a model for the purpose of systematic identification and observation of trends. The result can generate a parallel process of cultural analysis capable of contributing to a basis for the generation of strategic solutions for institutional and social problems, in a new approach to culture management.
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spelling Trend Studies: an approach for analysing and managing cultureEstudos de Tendências: contributo para uma abordagem de análise e gestão da culturatendênciasculturacoolhuntingtrendwatchingtrendspottingtrendsculturecoolhuntingtrendwatchingtrendspottingThe present paper intends to discuss the development and consolidation process of Trend Studies, as a transversal area with transdisciplinary characteristics that was developed in connection with the concepts and practices of areas such as Cultural Studies. The numerous perspectives of Trend Studies and their different associations promoted a dispersed development that should be considered and deconstructed by means of finding common points and practices, or different perspectives, to generate a greater cohesion of concepts and methodologies. In this sense, it is important to present a model for the purpose of systematic identification and observation of trends. The result can generate a parallel process of cultural analysis capable of contributing to a basis for the generation of strategic solutions for institutional and social problems, in a new approach to culture management.O presente artigo pretende problematizar o desenvolvimento e o processo de consolidação dos Estudos de Tendências, enquanto área transversal com características transdisciplinares, que se desenvolveu em articulação com os conceitos e as práticas de áreas como os Estudos de Cultura. As várias perspetivas dos Estudos de Tendências e as suas diversas associações promovem um desenvolvimento disperso que se torna considerar e desconstruir, encontrando pontos em comum e práticas, ou perspetivas, distintas, com vista a uma maior coesão de conceitos e de metodologias. Neste sentido, importa apresentar um modelo de articulação para a identificação e a observação sistemáticas de tendências, no âmbito do estudo das mudanças ao nível da cultura e de mentalidades. Isto permite gerar um processo paralelo de análise cultural capaz de contribuir com as bases para a geração de soluções estratégicas para questões institucionais e sociais, numa nova abordagem ao nível da gestão da cultura.Universidade do Estado de Santa Catarina2018-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/1182410.5965/1982615x11222018049ModaPalavra e-periódico; Vol. 11 No. 22 (2018): Dossier Trend Studies and Fashion Brand; 049-112ModaPalavra e-periódico; Vol. 11 Núm. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 049-112 Modapalavra e-periódico; v. 11 n. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 049-1121982-615X10.5965/1982615x11222018reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporenghttps://www.revistas.udesc.br/index.php/modapalavra/article/view/11824/8378https://www.revistas.udesc.br/index.php/modapalavra/article/view/11824/8379Copyright (c) 2018 Nelson Pinheiro Gomes, Suzana Cohen, Ana Marta Floreshttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessGomes, Nelson PinheiroCohen, Suzana Amarante de MendonçaFlores, Ana Marta M.2023-03-16T14:34:06Zoai::article/11824Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2023-03-16T14:34:06ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Trend Studies: an approach for analysing and managing culture
Estudos de Tendências: contributo para uma abordagem de análise e gestão da cultura
title Trend Studies: an approach for analysing and managing culture
spellingShingle Trend Studies: an approach for analysing and managing culture
Gomes, Nelson Pinheiro
tendências
cultura
coolhunting
trendwatching
trendspotting
trends
culture
coolhunting
trendwatching
trendspotting
title_short Trend Studies: an approach for analysing and managing culture
title_full Trend Studies: an approach for analysing and managing culture
title_fullStr Trend Studies: an approach for analysing and managing culture
title_full_unstemmed Trend Studies: an approach for analysing and managing culture
title_sort Trend Studies: an approach for analysing and managing culture
author Gomes, Nelson Pinheiro
author_facet Gomes, Nelson Pinheiro
Cohen, Suzana Amarante de Mendonça
Flores, Ana Marta M.
author_role author
author2 Cohen, Suzana Amarante de Mendonça
Flores, Ana Marta M.
author2_role author
author
dc.contributor.author.fl_str_mv Gomes, Nelson Pinheiro
Cohen, Suzana Amarante de Mendonça
Flores, Ana Marta M.
dc.subject.por.fl_str_mv tendências
cultura
coolhunting
trendwatching
trendspotting
trends
culture
coolhunting
trendwatching
trendspotting
topic tendências
cultura
coolhunting
trendwatching
trendspotting
trends
culture
coolhunting
trendwatching
trendspotting
description The present paper intends to discuss the development and consolidation process of Trend Studies, as a transversal area with transdisciplinary characteristics that was developed in connection with the concepts and practices of areas such as Cultural Studies. The numerous perspectives of Trend Studies and their different associations promoted a dispersed development that should be considered and deconstructed by means of finding common points and practices, or different perspectives, to generate a greater cohesion of concepts and methodologies. In this sense, it is important to present a model for the purpose of systematic identification and observation of trends. The result can generate a parallel process of cultural analysis capable of contributing to a basis for the generation of strategic solutions for institutional and social problems, in a new approach to culture management.
publishDate 2018
dc.date.none.fl_str_mv 2018-07-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/11824
10.5965/1982615x11222018049
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/11824
identifier_str_mv 10.5965/1982615x11222018049
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/11824/8378
https://www.revistas.udesc.br/index.php/modapalavra/article/view/11824/8379
dc.rights.driver.fl_str_mv Copyright (c) 2018 Nelson Pinheiro Gomes, Suzana Cohen, Ana Marta Flores
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Nelson Pinheiro Gomes, Suzana Cohen, Ana Marta Flores
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 11 No. 22 (2018): Dossier Trend Studies and Fashion Brand; 049-112
ModaPalavra e-periódico; Vol. 11 Núm. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 049-112
Modapalavra e-periódico; v. 11 n. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 049-112
1982-615X
10.5965/1982615x11222018
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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