Análise comparativa do composto de marketing das marcas Topshop, Melissa e Havaianas

Detalhes bibliográficos
Autor(a) principal: Witte, Caroline
Data de Publicação: 2011
Outros Autores: Keller, Jacqueline
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/7807
Resumo: The following study aims to study and present concepts related to marketing trough a search with three fashion brands considerate creative, they are: Topshop, Melissa and Havaianas. The marketing mix of the brands will be fragmented for a bigger understanding of the research, for then, to analyze at five tools used as a promotional way to the brands: flagship stores, products, campaigns, virtual platforms and creativity factor itself, which acts as a major tool of promotion. The analyses were always followed by analytical boards and images that represent in an illustrative way, the subject matter. At the end, it is presented considerations about the regarding analysis, emphasizing the importance of using creativity coupled with marketing strategies that provide a satisfactory experience for consumers and a differentiator for businesses.
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spelling Análise comparativa do composto de marketing das marcas Topshop, Melissa e HavaianasmarketingfashioncreativitymarketingmodacriatividadeThe following study aims to study and present concepts related to marketing trough a search with three fashion brands considerate creative, they are: Topshop, Melissa and Havaianas. The marketing mix of the brands will be fragmented for a bigger understanding of the research, for then, to analyze at five tools used as a promotional way to the brands: flagship stores, products, campaigns, virtual platforms and creativity factor itself, which acts as a major tool of promotion. The analyses were always followed by analytical boards and images that represent in an illustrative way, the subject matter. At the end, it is presented considerations about the regarding analysis, emphasizing the importance of using creativity coupled with marketing strategies that provide a satisfactory experience for consumers and a differentiator for businesses.O presente artigo tem como objetivo apresentar os resultados obtidos através da pesquisa dos conceitos relacionados ao marketing por meio do estudo junto a três marcas de moda consideradas potencialmente criativas: a Topshop, a Melissa e a Havaianas. Serão abordadas análises comparativas acompanhadas de quadros analíticos para um maior entendimento da seguinte pesquisa. Ao final, traçam-se considerações sobre a análise realizada, enfatizando o a importância da utilização da criatividade aliada a estratégias de marketing que proporcionem uma satisfatória experiência para os consumidores e um diferencial para as empresas.Universidade do Estado de Santa Catarina2011-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/780710.5965/1982615x04082011002ModaPalavra e-periódico; Vol. 4 No. 8 (2011): ModaPalavraModaPalavra e-periódico; Vol. 4 Núm. 8 (2011): ModaPalavra Modapalavra e-periódico; v. 4 n. 8 (2011): ModaPalavra1982-615X10.5965/1982615x04082011reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/7807/5374Copyright (c) 2016 Caroline Witte, Jacqueline Kellerhttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessWitte, CarolineKeller, Jacqueline2023-03-03T14:32:40Zoai::article/7807Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2023-03-03T14:32:40ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Análise comparativa do composto de marketing das marcas Topshop, Melissa e Havaianas
title Análise comparativa do composto de marketing das marcas Topshop, Melissa e Havaianas
spellingShingle Análise comparativa do composto de marketing das marcas Topshop, Melissa e Havaianas
Witte, Caroline
marketing
fashion
creativity
marketing
moda
criatividade
title_short Análise comparativa do composto de marketing das marcas Topshop, Melissa e Havaianas
title_full Análise comparativa do composto de marketing das marcas Topshop, Melissa e Havaianas
title_fullStr Análise comparativa do composto de marketing das marcas Topshop, Melissa e Havaianas
title_full_unstemmed Análise comparativa do composto de marketing das marcas Topshop, Melissa e Havaianas
title_sort Análise comparativa do composto de marketing das marcas Topshop, Melissa e Havaianas
author Witte, Caroline
author_facet Witte, Caroline
Keller, Jacqueline
author_role author
author2 Keller, Jacqueline
author2_role author
dc.contributor.author.fl_str_mv Witte, Caroline
Keller, Jacqueline
dc.subject.por.fl_str_mv marketing
fashion
creativity
marketing
moda
criatividade
topic marketing
fashion
creativity
marketing
moda
criatividade
description The following study aims to study and present concepts related to marketing trough a search with three fashion brands considerate creative, they are: Topshop, Melissa and Havaianas. The marketing mix of the brands will be fragmented for a bigger understanding of the research, for then, to analyze at five tools used as a promotional way to the brands: flagship stores, products, campaigns, virtual platforms and creativity factor itself, which acts as a major tool of promotion. The analyses were always followed by analytical boards and images that represent in an illustrative way, the subject matter. At the end, it is presented considerations about the regarding analysis, emphasizing the importance of using creativity coupled with marketing strategies that provide a satisfactory experience for consumers and a differentiator for businesses.
publishDate 2011
dc.date.none.fl_str_mv 2011-07-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/7807
10.5965/1982615x04082011002
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/7807
identifier_str_mv 10.5965/1982615x04082011002
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/7807/5374
dc.rights.driver.fl_str_mv Copyright (c) 2016 Caroline Witte, Jacqueline Keller
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Caroline Witte, Jacqueline Keller
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 4 No. 8 (2011): ModaPalavra
ModaPalavra e-periódico; Vol. 4 Núm. 8 (2011): ModaPalavra
Modapalavra e-periódico; v. 4 n. 8 (2011): ModaPalavra
1982-615X
10.5965/1982615x04082011
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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