Análise Comparativa do Composto de Marketing das Marcas Topshop, Melissa e Havaianas
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Data de Publicação: | 2011 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | ModaPalavra e-periódico |
Texto Completo: | https://www.revistas.udesc.br/index.php/modapalavra/article/view/7807 |
Resumo: | The following study aims to study and present concepts related to marketing trough a search with three fashion brands considerate creative, they are: Topshop, Melissa and Havaianas. The marketing mix of the brands will be fragmented for a bigger understanding of the research, for then, to analyze at five tools used as a promotional way to the brands: flagship stores, products, campaigns, virtual platforms and creativity factor itself, which acts as a major tool of promotion. The analyses were always followed by analytical boards and images that represent in an illustrative way, the subject matter. At the end, it is presented considerations about the regarding analysis, emphasizing the importance of using creativity coupled with marketing strategies that provide a satisfactory experience for consumers and a differentiator for businesses. |
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Análise Comparativa do Composto de Marketing das Marcas Topshop, Melissa e HavaianasmarketingfashioncreativitymarketingmodacriatividadeThe following study aims to study and present concepts related to marketing trough a search with three fashion brands considerate creative, they are: Topshop, Melissa and Havaianas. The marketing mix of the brands will be fragmented for a bigger understanding of the research, for then, to analyze at five tools used as a promotional way to the brands: flagship stores, products, campaigns, virtual platforms and creativity factor itself, which acts as a major tool of promotion. The analyses were always followed by analytical boards and images that represent in an illustrative way, the subject matter. At the end, it is presented considerations about the regarding analysis, emphasizing the importance of using creativity coupled with marketing strategies that provide a satisfactory experience for consumers and a differentiator for businesses.O presente artigo tem como objetivo apresentar os resultados obtidos através da pesquisa dos conceitos relacionados ao marketing por meio do estudo junto a três marcas de moda consideradas potencialmente criativas: a Topshop, a Melissa e a Havaianas. Serão abordadas análises comparativas acompanhadas de quadros analíticos para um maior entendimento da seguinte pesquisa. Ao final, traçam-se considerações sobre a análise realizada, enfatizando o a importância da utilização da criatividade aliada a estratégias de marketing que proporcionem uma satisfatória experiência para os consumidores e um diferencial para as empresas.Universidade do Estado de Santa Catarina2011-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/7807ModaPalavra e-periódico; Vol. 4 No. 8 (2011): ModaPalavraModaPalavra e-periódico; Vol. 4 Núm. 8 (2011): ModaPalavra Modapalavra e-periódico; v. 4 n. 8 (2011): ModaPalavra1982-615Xreponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/7807/5374Copyright (c) 2016 Caroline Witte, Jacqueline Kellerhttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessWitte, CarolineKeller, Jacqueline2017-05-11T11:46:18Zoai:ojs.revistas.udesc.br:article/7807Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2017-05-11T11:46:18ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false |
dc.title.none.fl_str_mv |
Análise Comparativa do Composto de Marketing das Marcas Topshop, Melissa e Havaianas |
title |
Análise Comparativa do Composto de Marketing das Marcas Topshop, Melissa e Havaianas |
spellingShingle |
Análise Comparativa do Composto de Marketing das Marcas Topshop, Melissa e Havaianas Witte, Caroline marketing fashion creativity marketing moda criatividade |
title_short |
Análise Comparativa do Composto de Marketing das Marcas Topshop, Melissa e Havaianas |
title_full |
Análise Comparativa do Composto de Marketing das Marcas Topshop, Melissa e Havaianas |
title_fullStr |
Análise Comparativa do Composto de Marketing das Marcas Topshop, Melissa e Havaianas |
title_full_unstemmed |
Análise Comparativa do Composto de Marketing das Marcas Topshop, Melissa e Havaianas |
title_sort |
Análise Comparativa do Composto de Marketing das Marcas Topshop, Melissa e Havaianas |
author |
Witte, Caroline |
author_facet |
Witte, Caroline Keller, Jacqueline |
author_role |
author |
author2 |
Keller, Jacqueline |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Witte, Caroline Keller, Jacqueline |
dc.subject.por.fl_str_mv |
marketing fashion creativity marketing moda criatividade |
topic |
marketing fashion creativity marketing moda criatividade |
description |
The following study aims to study and present concepts related to marketing trough a search with three fashion brands considerate creative, they are: Topshop, Melissa and Havaianas. The marketing mix of the brands will be fragmented for a bigger understanding of the research, for then, to analyze at five tools used as a promotional way to the brands: flagship stores, products, campaigns, virtual platforms and creativity factor itself, which acts as a major tool of promotion. The analyses were always followed by analytical boards and images that represent in an illustrative way, the subject matter. At the end, it is presented considerations about the regarding analysis, emphasizing the importance of using creativity coupled with marketing strategies that provide a satisfactory experience for consumers and a differentiator for businesses. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-07-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistas.udesc.br/index.php/modapalavra/article/view/7807 |
url |
https://www.revistas.udesc.br/index.php/modapalavra/article/view/7807 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistas.udesc.br/index.php/modapalavra/article/view/7807/5374 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2016 Caroline Witte, Jacqueline Keller http://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2016 Caroline Witte, Jacqueline Keller http://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade do Estado de Santa Catarina |
publisher.none.fl_str_mv |
Universidade do Estado de Santa Catarina |
dc.source.none.fl_str_mv |
ModaPalavra e-periódico; Vol. 4 No. 8 (2011): ModaPalavra ModaPalavra e-periódico; Vol. 4 Núm. 8 (2011): ModaPalavra Modapalavra e-periódico; v. 4 n. 8 (2011): ModaPalavra 1982-615X reponame:ModaPalavra e-periódico instname:Universidade do Estado de Santa Catarina (UDESC) instacron:UDESC |
instname_str |
Universidade do Estado de Santa Catarina (UDESC) |
instacron_str |
UDESC |
institution |
UDESC |
reponame_str |
ModaPalavra e-periódico |
collection |
ModaPalavra e-periódico |
repository.name.fl_str_mv |
ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC) |
repository.mail.fl_str_mv |
||modapalavra@gmail.com |
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1798321057761853440 |