Trend Studies: an approach for analysing and managing culture
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Data de Publicação: | 2018 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | ModaPalavra e-periódico |
Texto Completo: | https://www.revistas.udesc.br/index.php/modapalavra/article/view/11824 |
Resumo: | The present paper intends to discuss the development and consolidation process of Trend Studies, as a transversal area with transdisciplinary characteristics that was developed in connection with the concepts and practices of areas such as Cultural Studies. The numerous perspectives of Trend Studies and their different associations promoted a dispersed development that should be considered and deconstructed by means of finding common points and practices, or different perspectives, to generate a greater cohesion of concepts and methodologies. In this sense, it is important to present a model for the purpose of systematic identification and observation of trends. The result can generate a parallel process of cultural analysis capable of contributing to a basis for the generation of strategic solutions for institutional and social problems, in a new approach to culture management. |
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Trend Studies: an approach for analysing and managing cultureEstudos de Tendências: contributo para uma abordagem de análise e gestão da culturatendênciasculturacoolhuntingtrendwatchingtrendspottingtrendsculturecoolhuntingtrendwatchingtrendspottingThe present paper intends to discuss the development and consolidation process of Trend Studies, as a transversal area with transdisciplinary characteristics that was developed in connection with the concepts and practices of areas such as Cultural Studies. The numerous perspectives of Trend Studies and their different associations promoted a dispersed development that should be considered and deconstructed by means of finding common points and practices, or different perspectives, to generate a greater cohesion of concepts and methodologies. In this sense, it is important to present a model for the purpose of systematic identification and observation of trends. The result can generate a parallel process of cultural analysis capable of contributing to a basis for the generation of strategic solutions for institutional and social problems, in a new approach to culture management.O presente artigo pretende problematizar o desenvolvimento e o processo de consolidação dos Estudos de Tendências, enquanto área transversal com características transdisciplinares, que se desenvolveu em articulação com os conceitos e as práticas de áreas como os Estudos de Cultura. As várias perspetivas dos Estudos de Tendências e as suas diversas associações promovem um desenvolvimento disperso que se torna considerar e desconstruir, encontrando pontos em comum e práticas, ou perspetivas, distintas, com vista a uma maior coesão de conceitos e de metodologias. Neste sentido, importa apresentar um modelo de articulação para a identificação e a observação sistemáticas de tendências, no âmbito do estudo das mudanças ao nível da cultura e de mentalidades. Isto permite gerar um processo paralelo de análise cultural capaz de contribuir com as bases para a geração de soluções estratégicas para questões institucionais e sociais, numa nova abordagem ao nível da gestão da cultura.Universidade do Estado de Santa Catarina2018-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/1182410.5965/1982615x11222018049ModaPalavra e-periódico; Vol. 11 No. 22 (2018): Dossier Trend Studies and Fashion Brand; 049-112ModaPalavra e-periódico; Vol. 11 Núm. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 049-112 Modapalavra e-periódico; v. 11 n. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 049-1121982-615X10.5965/1982615x11222018reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporenghttps://www.revistas.udesc.br/index.php/modapalavra/article/view/11824/8378https://www.revistas.udesc.br/index.php/modapalavra/article/view/11824/8379Copyright (c) 2018 Nelson Pinheiro Gomes, Suzana Cohen, Ana Marta Floreshttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessGomes, Nelson PinheiroCohen, Suzana Amarante de MendonçaFlores, Ana Marta M.2023-03-16T14:34:06Zoai::article/11824Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2023-03-16T14:34:06ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false |
dc.title.none.fl_str_mv |
Trend Studies: an approach for analysing and managing culture Estudos de Tendências: contributo para uma abordagem de análise e gestão da cultura |
title |
Trend Studies: an approach for analysing and managing culture |
spellingShingle |
Trend Studies: an approach for analysing and managing culture Gomes, Nelson Pinheiro tendências cultura coolhunting trendwatching trendspotting trends culture coolhunting trendwatching trendspotting |
title_short |
Trend Studies: an approach for analysing and managing culture |
title_full |
Trend Studies: an approach for analysing and managing culture |
title_fullStr |
Trend Studies: an approach for analysing and managing culture |
title_full_unstemmed |
Trend Studies: an approach for analysing and managing culture |
title_sort |
Trend Studies: an approach for analysing and managing culture |
author |
Gomes, Nelson Pinheiro |
author_facet |
Gomes, Nelson Pinheiro Cohen, Suzana Amarante de Mendonça Flores, Ana Marta M. |
author_role |
author |
author2 |
Cohen, Suzana Amarante de Mendonça Flores, Ana Marta M. |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Gomes, Nelson Pinheiro Cohen, Suzana Amarante de Mendonça Flores, Ana Marta M. |
dc.subject.por.fl_str_mv |
tendências cultura coolhunting trendwatching trendspotting trends culture coolhunting trendwatching trendspotting |
topic |
tendências cultura coolhunting trendwatching trendspotting trends culture coolhunting trendwatching trendspotting |
description |
The present paper intends to discuss the development and consolidation process of Trend Studies, as a transversal area with transdisciplinary characteristics that was developed in connection with the concepts and practices of areas such as Cultural Studies. The numerous perspectives of Trend Studies and their different associations promoted a dispersed development that should be considered and deconstructed by means of finding common points and practices, or different perspectives, to generate a greater cohesion of concepts and methodologies. In this sense, it is important to present a model for the purpose of systematic identification and observation of trends. The result can generate a parallel process of cultural analysis capable of contributing to a basis for the generation of strategic solutions for institutional and social problems, in a new approach to culture management. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-07-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistas.udesc.br/index.php/modapalavra/article/view/11824 10.5965/1982615x11222018049 |
url |
https://www.revistas.udesc.br/index.php/modapalavra/article/view/11824 |
identifier_str_mv |
10.5965/1982615x11222018049 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://www.revistas.udesc.br/index.php/modapalavra/article/view/11824/8378 https://www.revistas.udesc.br/index.php/modapalavra/article/view/11824/8379 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Nelson Pinheiro Gomes, Suzana Cohen, Ana Marta Flores http://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Nelson Pinheiro Gomes, Suzana Cohen, Ana Marta Flores http://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Universidade do Estado de Santa Catarina |
publisher.none.fl_str_mv |
Universidade do Estado de Santa Catarina |
dc.source.none.fl_str_mv |
ModaPalavra e-periódico; Vol. 11 No. 22 (2018): Dossier Trend Studies and Fashion Brand; 049-112 ModaPalavra e-periódico; Vol. 11 Núm. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 049-112 Modapalavra e-periódico; v. 11 n. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 049-112 1982-615X 10.5965/1982615x11222018 reponame:ModaPalavra e-periódico instname:Universidade do Estado de Santa Catarina (UDESC) instacron:UDESC |
instname_str |
Universidade do Estado de Santa Catarina (UDESC) |
instacron_str |
UDESC |
institution |
UDESC |
reponame_str |
ModaPalavra e-periódico |
collection |
ModaPalavra e-periódico |
repository.name.fl_str_mv |
ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC) |
repository.mail.fl_str_mv |
||modapalavra@gmail.com |
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