I love you Vaatelainaamo, but some things can be improved: Analysis of motivations, barriers and opportunities in a Finnish service for sharing clothes
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | ModaPalavra e-periódico |
Texto Completo: | https://www.revistas.udesc.br/index.php/modapalavra/article/view/8819 |
Resumo: | This paper presents the results of research conducted with users of a Finnish service for sharing clothes (Vaatelainaamo), which aimed to understand motivations, barriers and opportunities for adoption of consumer practices in the Sharing Economy. The research is based on the interpretive paradigm and phenomenological study, using open questionnaires as data collection method. Among the results, we can point out that the weak sense ofco-ownership, neglect in caring for the clothes and the unavailability of products and even the service are factors that damage the relationship of users with the service. On the other hand, the main motivations for becoming a member of this service are: environmental awareness appreciation of local production and the provision of access to considered expensive items, allowing the possibility of experimentation, associated with pleasure to use different clothes with less environmental impact. Thus, Vaatelainaamo offers an environmentally and economically beneficial solution to the users’ lifestyle, promoting the feeling of belonging, which is the main factor for they love this service, although some aspects can be improved. |
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I love you Vaatelainaamo, but some things can be improved: Analysis of motivations, barriers and opportunities in a Finnish service for sharing clothesAmo Você Vaatelainaamo, mas algumas coisas podem melhorar: Análise de motivações, barreiras e facilitadores em serviço finlandês de compartilhamento de roupaseconomia do compartilhamentodesign de serviçossustentabilidadesharing economyservice designsustainabilityThis paper presents the results of research conducted with users of a Finnish service for sharing clothes (Vaatelainaamo), which aimed to understand motivations, barriers and opportunities for adoption of consumer practices in the Sharing Economy. The research is based on the interpretive paradigm and phenomenological study, using open questionnaires as data collection method. Among the results, we can point out that the weak sense ofco-ownership, neglect in caring for the clothes and the unavailability of products and even the service are factors that damage the relationship of users with the service. On the other hand, the main motivations for becoming a member of this service are: environmental awareness appreciation of local production and the provision of access to considered expensive items, allowing the possibility of experimentation, associated with pleasure to use different clothes with less environmental impact. Thus, Vaatelainaamo offers an environmentally and economically beneficial solution to the users’ lifestyle, promoting the feeling of belonging, which is the main factor for they love this service, although some aspects can be improved.Este artigo apresenta os resultados de pesquisa realizada com usuárias de um serviço finlandês para o compartilhamento de roupas (Vaatelainaamo), cujo objetivo foi compreender motivações, barreiras e oportunidades para a adoção de práticas de consumo na Economia do Compartilhamento. A pesquisa fundamenta-se sob o paradigma interpretativo e estudo fenomenológico enquanto método, utilizando-se de questionários abertos como técnica de coleta de dados. Dentre os resultados, podemos destacar que o fraco sentimento de copropriedade, o descuido no cuidado com as roupas e a indisponibilidade de produtos e do serviço são fatores que prejudicam a relação das usuárias com o mesmo. Por outro lado, as principais motivações para a adesão ao serviço são: a consciência ambiental, a valorização da produção local e a oferta de acesso a itens considerados caros, permitindo a possibilidade de experimentação, associada ao prazer de utilizar roupas diferentes com menor impacto ambiental. Assim, Vaatelainaamo oferta uma solução ambientalmente e economicamente benéfica para o estilo de vida das usuárias, promovendo o sentimento de pertencimento, que é o fator principal para elas amarem esse serviço, ainda que alguns aspectos possam ser melhorados.Universidade do Estado de Santa Catarina2017-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/881910.5965/1982615x10192017023ModaPalavra e-periódico; Vol. 10 No. 19 (2017): Dossiê P&D Moda Palavra; 023-039ModaPalavra e-periódico; Vol. 10 Núm. 19 (2017): Dossiê P&D Moda Palavra; 023-039 Modapalavra e-periódico; v. 10 n. 19 (2017): Dossiê P&D Moda Palavra; 023-0391982-615X10.5965/1982615x10192017reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/8819/6321Copyright (c) 2016 Rosana Aparecida Vasques, Mikko Koria, Maria Cecilia Loschiavo dos Santoshttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessVasques, Rosana AparecidaSantos, Maria Cecilia Loschiavo dosKoria, Mikko2023-03-15T12:39:42Zoai::article/8819Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2023-03-15T12:39:42ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false |
dc.title.none.fl_str_mv |
I love you Vaatelainaamo, but some things can be improved: Analysis of motivations, barriers and opportunities in a Finnish service for sharing clothes Amo Você Vaatelainaamo, mas algumas coisas podem melhorar: Análise de motivações, barreiras e facilitadores em serviço finlandês de compartilhamento de roupas |
title |
I love you Vaatelainaamo, but some things can be improved: Analysis of motivations, barriers and opportunities in a Finnish service for sharing clothes |
spellingShingle |
I love you Vaatelainaamo, but some things can be improved: Analysis of motivations, barriers and opportunities in a Finnish service for sharing clothes Vasques, Rosana Aparecida economia do compartilhamento design de serviços sustentabilidade sharing economy service design sustainability |
title_short |
I love you Vaatelainaamo, but some things can be improved: Analysis of motivations, barriers and opportunities in a Finnish service for sharing clothes |
title_full |
I love you Vaatelainaamo, but some things can be improved: Analysis of motivations, barriers and opportunities in a Finnish service for sharing clothes |
title_fullStr |
I love you Vaatelainaamo, but some things can be improved: Analysis of motivations, barriers and opportunities in a Finnish service for sharing clothes |
title_full_unstemmed |
I love you Vaatelainaamo, but some things can be improved: Analysis of motivations, barriers and opportunities in a Finnish service for sharing clothes |
title_sort |
I love you Vaatelainaamo, but some things can be improved: Analysis of motivations, barriers and opportunities in a Finnish service for sharing clothes |
author |
Vasques, Rosana Aparecida |
author_facet |
Vasques, Rosana Aparecida Santos, Maria Cecilia Loschiavo dos Koria, Mikko |
author_role |
author |
author2 |
Santos, Maria Cecilia Loschiavo dos Koria, Mikko |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Vasques, Rosana Aparecida Santos, Maria Cecilia Loschiavo dos Koria, Mikko |
dc.subject.por.fl_str_mv |
economia do compartilhamento design de serviços sustentabilidade sharing economy service design sustainability |
topic |
economia do compartilhamento design de serviços sustentabilidade sharing economy service design sustainability |
description |
This paper presents the results of research conducted with users of a Finnish service for sharing clothes (Vaatelainaamo), which aimed to understand motivations, barriers and opportunities for adoption of consumer practices in the Sharing Economy. The research is based on the interpretive paradigm and phenomenological study, using open questionnaires as data collection method. Among the results, we can point out that the weak sense ofco-ownership, neglect in caring for the clothes and the unavailability of products and even the service are factors that damage the relationship of users with the service. On the other hand, the main motivations for becoming a member of this service are: environmental awareness appreciation of local production and the provision of access to considered expensive items, allowing the possibility of experimentation, associated with pleasure to use different clothes with less environmental impact. Thus, Vaatelainaamo offers an environmentally and economically beneficial solution to the users’ lifestyle, promoting the feeling of belonging, which is the main factor for they love this service, although some aspects can be improved. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistas.udesc.br/index.php/modapalavra/article/view/8819 10.5965/1982615x10192017023 |
url |
https://www.revistas.udesc.br/index.php/modapalavra/article/view/8819 |
identifier_str_mv |
10.5965/1982615x10192017023 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistas.udesc.br/index.php/modapalavra/article/view/8819/6321 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2016 Rosana Aparecida Vasques, Mikko Koria, Maria Cecilia Loschiavo dos Santos http://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2016 Rosana Aparecida Vasques, Mikko Koria, Maria Cecilia Loschiavo dos Santos http://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade do Estado de Santa Catarina |
publisher.none.fl_str_mv |
Universidade do Estado de Santa Catarina |
dc.source.none.fl_str_mv |
ModaPalavra e-periódico; Vol. 10 No. 19 (2017): Dossiê P&D Moda Palavra; 023-039 ModaPalavra e-periódico; Vol. 10 Núm. 19 (2017): Dossiê P&D Moda Palavra; 023-039 Modapalavra e-periódico; v. 10 n. 19 (2017): Dossiê P&D Moda Palavra; 023-039 1982-615X 10.5965/1982615x10192017 reponame:ModaPalavra e-periódico instname:Universidade do Estado de Santa Catarina (UDESC) instacron:UDESC |
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Universidade do Estado de Santa Catarina (UDESC) |
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UDESC |
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UDESC |
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ModaPalavra e-periódico |
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ModaPalavra e-periódico |
repository.name.fl_str_mv |
ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC) |
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||modapalavra@gmail.com |
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