Fashion, Culture and Perfume Bottles

• Autor(a) principal: França, Maureen Schaefer
• Data de Publicação: 2011
• Outros Autores: Queluz, Marilda Lopes Pinheiro
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Projética Revista Científica de Design
• Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/8839
• topic: design e cultura; frasco de perfume; design de embalagem

The studies presented in this article seek reflections on the relationship between design and culture present in the bottles of perfume of the XXI century. The goal is to understand some social representations constructed through the design of perfume bottles after his meeting with fashion and its relationship with the creation of spaces for the identification of potential consumers. Tried to study the packages on its materiality, how they constituted and are constituted by socio-cultural speeches, questioning or reproducing stereotypes, social conventions and power relations. To this end, we resorted to the analysis of visual configuration, mediated by socio-cultural issues, of two packages of perfume: Men CH and CH, both the designer Carolina Herrera, directed, respectively, for female and male. The packages usually give visibility to types of femininities and masculinities and lifestyles, which are divided by gender, generational and class. Perfume bottles, as well as other products of design, allow people to observe part of the representation of contemporary society