Fashion, Culture and Perfume Bottles
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Data de Publicação: | 2011 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Projética Revista Científica de Design |
Texto Completo: | https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/8839 |
Resumo: | The studies presented in this article seek reflections on the relationship between design and culture present in the bottles of perfume of the XXI century. The goal is to understand some social representations constructed through the design of perfume bottles after his meeting with fashion and its relationship with the creation of spaces for the identification of potential consumers. Tried to study the packages on its materiality, how they constituted and are constituted by socio-cultural speeches, questioning or reproducing stereotypes, social conventions and power relations. To this end, we resorted to the analysis of visual configuration, mediated by socio-cultural issues, of two packages of perfume: Men CH and CH, both the designer Carolina Herrera, directed, respectively, for female and male. The packages usually give visibility to types of femininities and masculinities and lifestyles, which are divided by gender, generational and class. Perfume bottles, as well as other products of design, allow people to observe part of the representation of contemporary society |
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Fashion, Culture and Perfume BottlesModa, cultura e frascos de perfumedesign e culturafrasco de perfumedesign de embalagemThe studies presented in this article seek reflections on the relationship between design and culture present in the bottles of perfume of the XXI century. The goal is to understand some social representations constructed through the design of perfume bottles after his meeting with fashion and its relationship with the creation of spaces for the identification of potential consumers. Tried to study the packages on its materiality, how they constituted and are constituted by socio-cultural speeches, questioning or reproducing stereotypes, social conventions and power relations. To this end, we resorted to the analysis of visual configuration, mediated by socio-cultural issues, of two packages of perfume: Men CH and CH, both the designer Carolina Herrera, directed, respectively, for female and male. The packages usually give visibility to types of femininities and masculinities and lifestyles, which are divided by gender, generational and class. Perfume bottles, as well as other products of design, allow people to observe part of the representation of contemporary societyOs estudos apresentados neste artigo buscam refletir sobre a relação entre design e cultura presente nos frascos de perfume do século XXI. O objetivo é compreender algumas representações sociais construídas através do design de frascos de perfume após o seu encontro com a moda e as suas relações com a criação de espaços de identificação para os consumidores potenciais. Procurou-se estudar os envoltórios em sua materialidade, o modo como constituem e são constituídos por discursos sócio-culturais, questionando ou reproduzindo estereótipos, convenções sociais e relações de poder. Para isso, recorreu-se à análise da configuração visual, mediada pelas questões sócio-culturais, de duas embalagens de perfume: CH e CH Men, ambas da estilista Carolina Herrera, voltadas, respectivamente, para o público feminino e masculino. As embalagens costumam dar visibilidade a tipos de feminilidades e masculinidades e estilos de vida, que são atravessados por questões de gênero, geracionais e classistas. Os frascos de perfume, assim como outros produtos do design, permitem observar parte da representação da sociedade contemporânea.Universidade Estadual de Londrina2011-12-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por Paresapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/883910.5433/2236-2207.2011v2n2p65Projetica; v. 2 n. 2 (2011); 65-852236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/8839/9263Copyright (c) 2011 Projeticainfo:eu-repo/semantics/openAccessFrança, Maureen SchaeferQueluz, Marilda Lopes Pinheiro2021-10-21T13:23:22Zoai:ojs.pkp.sfu.ca:article/8839Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2021-10-21T13:23:22Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false |
dc.title.none.fl_str_mv |
Fashion, Culture and Perfume Bottles Moda, cultura e frascos de perfume |
title |
Fashion, Culture and Perfume Bottles |
spellingShingle |
Fashion, Culture and Perfume Bottles França, Maureen Schaefer design e cultura frasco de perfume design de embalagem |
title_short |
Fashion, Culture and Perfume Bottles |
title_full |
Fashion, Culture and Perfume Bottles |
title_fullStr |
Fashion, Culture and Perfume Bottles |
title_full_unstemmed |
Fashion, Culture and Perfume Bottles |
title_sort |
Fashion, Culture and Perfume Bottles |
author |
França, Maureen Schaefer |
author_facet |
França, Maureen Schaefer Queluz, Marilda Lopes Pinheiro |
author_role |
author |
author2 |
Queluz, Marilda Lopes Pinheiro |
author2_role |
author |
dc.contributor.author.fl_str_mv |
França, Maureen Schaefer Queluz, Marilda Lopes Pinheiro |
dc.subject.por.fl_str_mv |
design e cultura frasco de perfume design de embalagem |
topic |
design e cultura frasco de perfume design de embalagem |
description |
The studies presented in this article seek reflections on the relationship between design and culture present in the bottles of perfume of the XXI century. The goal is to understand some social representations constructed through the design of perfume bottles after his meeting with fashion and its relationship with the creation of spaces for the identification of potential consumers. Tried to study the packages on its materiality, how they constituted and are constituted by socio-cultural speeches, questioning or reproducing stereotypes, social conventions and power relations. To this end, we resorted to the analysis of visual configuration, mediated by socio-cultural issues, of two packages of perfume: Men CH and CH, both the designer Carolina Herrera, directed, respectively, for female and male. The packages usually give visibility to types of femininities and masculinities and lifestyles, which are divided by gender, generational and class. Perfume bottles, as well as other products of design, allow people to observe part of the representation of contemporary society |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-12-17 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/8839 10.5433/2236-2207.2011v2n2p65 |
url |
https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/8839 |
identifier_str_mv |
10.5433/2236-2207.2011v2n2p65 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/8839/9263 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2011 Projetica info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2011 Projetica |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual de Londrina |
publisher.none.fl_str_mv |
Universidade Estadual de Londrina |
dc.source.none.fl_str_mv |
Projetica; v. 2 n. 2 (2011); 65-85 2236-2207 reponame:Projética Revista Científica de Design instname:Universidade Estadual de Londrina (UEL) instacron:UEL |
instname_str |
Universidade Estadual de Londrina (UEL) |
instacron_str |
UEL |
institution |
UEL |
reponame_str |
Projética Revista Científica de Design |
collection |
Projética Revista Científica de Design |
repository.name.fl_str_mv |
Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL) |
repository.mail.fl_str_mv |
||projetica@uel.br |
_version_ |
1799315450425769984 |