The prior information influence on website choice in search engines

Detalhes bibliográficos
Autor(a) principal: Souza, João Vicente Rosa de
Data de Publicação: 2021
Outros Autores: Minciotti, Silvio Augusto
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/24635
Resumo: This article discusses the importance and consequences of website positioning optimization in the results ranking in an internet search. Thus, an experiment was carried out consisting of a simulation of access to a research site together with a questionnaire, characterizing data collection as quantitative. The experiment was applied to 70 students from a college in the north of the state of Rio Grande do Sul. In this way, students from undergraduate courses in Business Administration and Law were invited to participate in the study. The results demonstrated the influence and relevant importance of prior information, proving to companies that this type of tool should be prioritized in the virtual commerce environment. It was also found that consumers who have less information about the product tend to visit the first sites listed as search results.
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spelling The prior information influence on website choice in search enginesLa influencia de la información previa en la elección del sitio web en los motores de búsquedaA influência da informação prévia na escolha de websites em mecanismos de buscaComportamento do consumidorSites de pesquisaOtimizaçãoSEOSEM.Comportamiento del consumidorBúsqueda de sitios webOptimizaciónSEOSEM.Consumer behaviorSearch sitesOptimizationSEOSEM.This article discusses the importance and consequences of website positioning optimization in the results ranking in an internet search. Thus, an experiment was carried out consisting of a simulation of access to a research site together with a questionnaire, characterizing data collection as quantitative. The experiment was applied to 70 students from a college in the north of the state of Rio Grande do Sul. In this way, students from undergraduate courses in Business Administration and Law were invited to participate in the study. The results demonstrated the influence and relevant importance of prior information, proving to companies that this type of tool should be prioritized in the virtual commerce environment. It was also found that consumers who have less information about the product tend to visit the first sites listed as search results.Este artículo analiza la importancia y las consecuencias de la optimización del posicionamiento de un sitio web en el ranking de resultados de una búsqueda en Internet. Así, se optó por el método experimental, consistente en una simulación de acceso a un sitio de investigación junto con un cuestionario cerrado, caracterizando la recogida de datos como cuantitativa. El experimento, con un diseño factorial de orden uno, que manipuló la información previa de los participantes, se aplicó a 70 estudiantes de una facultad del norte del estado de Rio Grande do Sul. Licenciada en Administración de Empresas y Derecho. Los resultados encontrados demuestran la influencia y relevancia de la información previa, demostrando para las empresas que este tipo de herramientas deben ser priorizadas en el entorno del comercio electrónico. También se encontró que los consumidores que tienen menos información sobre el producto tienden a visitar los primeros sitios listados como resultados de búsqueda.Este artigo aborda a importância e as consequências da otimização de posicionamento de site no ranking de resultados em uma busca na internet. Dessa forma, optou-se pelo método experimental, composto por uma simulação de acesso a um site de pesquisa em conjunto com um questionário fechado, caracterizando a captação de dados como quantitativa. O experimento, de desenho fatorial de ordem um, onde manipulou-se a informação prévia dos participantes, foi aplicado em 70 estudantes de uma faculdade do norte do Estado do Rio Grande do Sul. Desse modo, foram convidados a participar do estudo alunos de cursos de graduação em Administração de Empresas e Direito. Os resultados encontrados demonstraram a influência e relevante importância da informação prévia, comprovando para as empresas que esse tipo de ferramenta deve ser priorizada no ambiente de comércio virtual. Constatou-se, também, que consumidores que possuem menos informações sobre o produto tendem a visitar os primeiros sites listados como resultados da busca.Research, Society and Development2021-12-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/2463510.33448/rsd-v10i17.24635Research, Society and Development; Vol. 10 No. 17; e213101724635Research, Society and Development; Vol. 10 Núm. 17; e213101724635Research, Society and Development; v. 10 n. 17; e2131017246352525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/24635/21509Copyright (c) 2021 João Vicente Rosa de Souza; Silvio Augusto Minciottihttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSouza, João Vicente Rosa de Minciotti, Silvio Augusto2022-01-01T11:11:08Zoai:ojs.pkp.sfu.ca:article/24635Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:43:07.709552Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv The prior information influence on website choice in search engines
La influencia de la información previa en la elección del sitio web en los motores de búsqueda
A influência da informação prévia na escolha de websites em mecanismos de busca
title The prior information influence on website choice in search engines
spellingShingle The prior information influence on website choice in search engines
Souza, João Vicente Rosa de
Comportamento do consumidor
Sites de pesquisa
Otimização
SEO
SEM.
Comportamiento del consumidor
Búsqueda de sitios web
Optimización
SEO
SEM.
Consumer behavior
Search sites
Optimization
SEO
SEM.
title_short The prior information influence on website choice in search engines
title_full The prior information influence on website choice in search engines
title_fullStr The prior information influence on website choice in search engines
title_full_unstemmed The prior information influence on website choice in search engines
title_sort The prior information influence on website choice in search engines
author Souza, João Vicente Rosa de
author_facet Souza, João Vicente Rosa de
Minciotti, Silvio Augusto
author_role author
author2 Minciotti, Silvio Augusto
author2_role author
dc.contributor.author.fl_str_mv Souza, João Vicente Rosa de
Minciotti, Silvio Augusto
dc.subject.por.fl_str_mv Comportamento do consumidor
Sites de pesquisa
Otimização
SEO
SEM.
Comportamiento del consumidor
Búsqueda de sitios web
Optimización
SEO
SEM.
Consumer behavior
Search sites
Optimization
SEO
SEM.
topic Comportamento do consumidor
Sites de pesquisa
Otimização
SEO
SEM.
Comportamiento del consumidor
Búsqueda de sitios web
Optimización
SEO
SEM.
Consumer behavior
Search sites
Optimization
SEO
SEM.
description This article discusses the importance and consequences of website positioning optimization in the results ranking in an internet search. Thus, an experiment was carried out consisting of a simulation of access to a research site together with a questionnaire, characterizing data collection as quantitative. The experiment was applied to 70 students from a college in the north of the state of Rio Grande do Sul. In this way, students from undergraduate courses in Business Administration and Law were invited to participate in the study. The results demonstrated the influence and relevant importance of prior information, proving to companies that this type of tool should be prioritized in the virtual commerce environment. It was also found that consumers who have less information about the product tend to visit the first sites listed as search results.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/24635
10.33448/rsd-v10i17.24635
url https://rsdjournal.org/index.php/rsd/article/view/24635
identifier_str_mv 10.33448/rsd-v10i17.24635
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/24635/21509
dc.rights.driver.fl_str_mv Copyright (c) 2021 João Vicente Rosa de Souza; Silvio Augusto Minciotti
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 João Vicente Rosa de Souza; Silvio Augusto Minciotti
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 10 No. 17; e213101724635
Research, Society and Development; Vol. 10 Núm. 17; e213101724635
Research, Society and Development; v. 10 n. 17; e213101724635
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
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