The prior information influence on website choice in search engines
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/24635 |
Resumo: | This article discusses the importance and consequences of website positioning optimization in the results ranking in an internet search. Thus, an experiment was carried out consisting of a simulation of access to a research site together with a questionnaire, characterizing data collection as quantitative. The experiment was applied to 70 students from a college in the north of the state of Rio Grande do Sul. In this way, students from undergraduate courses in Business Administration and Law were invited to participate in the study. The results demonstrated the influence and relevant importance of prior information, proving to companies that this type of tool should be prioritized in the virtual commerce environment. It was also found that consumers who have less information about the product tend to visit the first sites listed as search results. |
id |
UNIFEI_fb2f3380d58d76c1f5b369f4e821afd7 |
---|---|
oai_identifier_str |
oai:ojs.pkp.sfu.ca:article/24635 |
network_acronym_str |
UNIFEI |
network_name_str |
Research, Society and Development |
repository_id_str |
|
spelling |
The prior information influence on website choice in search enginesLa influencia de la información previa en la elección del sitio web en los motores de búsquedaA influência da informação prévia na escolha de websites em mecanismos de buscaComportamento do consumidorSites de pesquisaOtimizaçãoSEOSEM.Comportamiento del consumidorBúsqueda de sitios webOptimizaciónSEOSEM.Consumer behaviorSearch sitesOptimizationSEOSEM.This article discusses the importance and consequences of website positioning optimization in the results ranking in an internet search. Thus, an experiment was carried out consisting of a simulation of access to a research site together with a questionnaire, characterizing data collection as quantitative. The experiment was applied to 70 students from a college in the north of the state of Rio Grande do Sul. In this way, students from undergraduate courses in Business Administration and Law were invited to participate in the study. The results demonstrated the influence and relevant importance of prior information, proving to companies that this type of tool should be prioritized in the virtual commerce environment. It was also found that consumers who have less information about the product tend to visit the first sites listed as search results.Este artículo analiza la importancia y las consecuencias de la optimización del posicionamiento de un sitio web en el ranking de resultados de una búsqueda en Internet. Así, se optó por el método experimental, consistente en una simulación de acceso a un sitio de investigación junto con un cuestionario cerrado, caracterizando la recogida de datos como cuantitativa. El experimento, con un diseño factorial de orden uno, que manipuló la información previa de los participantes, se aplicó a 70 estudiantes de una facultad del norte del estado de Rio Grande do Sul. Licenciada en Administración de Empresas y Derecho. Los resultados encontrados demuestran la influencia y relevancia de la información previa, demostrando para las empresas que este tipo de herramientas deben ser priorizadas en el entorno del comercio electrónico. También se encontró que los consumidores que tienen menos información sobre el producto tienden a visitar los primeros sitios listados como resultados de búsqueda.Este artigo aborda a importância e as consequências da otimização de posicionamento de site no ranking de resultados em uma busca na internet. Dessa forma, optou-se pelo método experimental, composto por uma simulação de acesso a um site de pesquisa em conjunto com um questionário fechado, caracterizando a captação de dados como quantitativa. O experimento, de desenho fatorial de ordem um, onde manipulou-se a informação prévia dos participantes, foi aplicado em 70 estudantes de uma faculdade do norte do Estado do Rio Grande do Sul. Desse modo, foram convidados a participar do estudo alunos de cursos de graduação em Administração de Empresas e Direito. Os resultados encontrados demonstraram a influência e relevante importância da informação prévia, comprovando para as empresas que esse tipo de ferramenta deve ser priorizada no ambiente de comércio virtual. Constatou-se, também, que consumidores que possuem menos informações sobre o produto tendem a visitar os primeiros sites listados como resultados da busca.Research, Society and Development2021-12-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/2463510.33448/rsd-v10i17.24635Research, Society and Development; Vol. 10 No. 17; e213101724635Research, Society and Development; Vol. 10 Núm. 17; e213101724635Research, Society and Development; v. 10 n. 17; e2131017246352525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/24635/21509Copyright (c) 2021 João Vicente Rosa de Souza; Silvio Augusto Minciottihttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSouza, João Vicente Rosa de Minciotti, Silvio Augusto2022-01-01T11:11:08Zoai:ojs.pkp.sfu.ca:article/24635Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:43:07.709552Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
The prior information influence on website choice in search engines La influencia de la información previa en la elección del sitio web en los motores de búsqueda A influência da informação prévia na escolha de websites em mecanismos de busca |
title |
The prior information influence on website choice in search engines |
spellingShingle |
The prior information influence on website choice in search engines Souza, João Vicente Rosa de Comportamento do consumidor Sites de pesquisa Otimização SEO SEM. Comportamiento del consumidor Búsqueda de sitios web Optimización SEO SEM. Consumer behavior Search sites Optimization SEO SEM. |
title_short |
The prior information influence on website choice in search engines |
title_full |
The prior information influence on website choice in search engines |
title_fullStr |
The prior information influence on website choice in search engines |
title_full_unstemmed |
The prior information influence on website choice in search engines |
title_sort |
The prior information influence on website choice in search engines |
author |
Souza, João Vicente Rosa de |
author_facet |
Souza, João Vicente Rosa de Minciotti, Silvio Augusto |
author_role |
author |
author2 |
Minciotti, Silvio Augusto |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Souza, João Vicente Rosa de Minciotti, Silvio Augusto |
dc.subject.por.fl_str_mv |
Comportamento do consumidor Sites de pesquisa Otimização SEO SEM. Comportamiento del consumidor Búsqueda de sitios web Optimización SEO SEM. Consumer behavior Search sites Optimization SEO SEM. |
topic |
Comportamento do consumidor Sites de pesquisa Otimização SEO SEM. Comportamiento del consumidor Búsqueda de sitios web Optimización SEO SEM. Consumer behavior Search sites Optimization SEO SEM. |
description |
This article discusses the importance and consequences of website positioning optimization in the results ranking in an internet search. Thus, an experiment was carried out consisting of a simulation of access to a research site together with a questionnaire, characterizing data collection as quantitative. The experiment was applied to 70 students from a college in the north of the state of Rio Grande do Sul. In this way, students from undergraduate courses in Business Administration and Law were invited to participate in the study. The results demonstrated the influence and relevant importance of prior information, proving to companies that this type of tool should be prioritized in the virtual commerce environment. It was also found that consumers who have less information about the product tend to visit the first sites listed as search results. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-25 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/24635 10.33448/rsd-v10i17.24635 |
url |
https://rsdjournal.org/index.php/rsd/article/view/24635 |
identifier_str_mv |
10.33448/rsd-v10i17.24635 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/24635/21509 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 João Vicente Rosa de Souza; Silvio Augusto Minciotti https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 João Vicente Rosa de Souza; Silvio Augusto Minciotti https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 10 No. 17; e213101724635 Research, Society and Development; Vol. 10 Núm. 17; e213101724635 Research, Society and Development; v. 10 n. 17; e213101724635 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
_version_ |
1797052700500688896 |