The reader and the Personal advertisement text - DOI: 10.4025/actascihumansoc.v27i2.192

Detalhes bibliográficos
Autor(a) principal: Rodrigues, Paulo Cezar
Data de Publicação: 2007
Outros Autores: Menegassi, Renilson José
Tipo de documento: Artigo
Idioma: por
Título da fonte: Acta Scientiarum. Human and Social Sciences (Online)
Texto Completo: http://www.periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/192
Resumo: Current article analyzes the competent reader’s role in Personal advertisement texts, whose social circulation is due to publications in newspapers. The research corpus comprises advertisements in local (Maringá, PR, Brazil), regional and national newspapers, between April and September 2004. The analyses specified characteristics of a competent reader, such as skills, strategies and management required in this particular type of text. Results show that a competent reader deploys different reading strategies and makes appropriate use of linguistic and textual knowledge, coupled to previous life experience, in a way that his/her reading needs are satisfactorily attended to.
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spelling The reader and the Personal advertisement text - DOI: 10.4025/actascihumansoc.v27i2.192O leitor frente ao texto Privê - DOI: 10.4025/actascihumansoc.v27i2.192leituraleitor competenteclassificados privêtexto socialCurrent article analyzes the competent reader’s role in Personal advertisement texts, whose social circulation is due to publications in newspapers. The research corpus comprises advertisements in local (Maringá, PR, Brazil), regional and national newspapers, between April and September 2004. The analyses specified characteristics of a competent reader, such as skills, strategies and management required in this particular type of text. Results show that a competent reader deploys different reading strategies and makes appropriate use of linguistic and textual knowledge, coupled to previous life experience, in a way that his/her reading needs are satisfactorily attended to.Este artigo analisa o papel do leitor competente frente a textos de anúncios classificados Privê, que são textos de circulação social atual, cuja veiculação ocorre pelos jornais impressos. O corpus da pesquisa é constituído pelos classificados de jornais de circulação local (Maringá, Estado do Paraná), regional e nacional, entre abril e setembro de 2004. A partir das análises, definiram-se as características requeridas a um leitor competente, suas habilidades e estratégias, e o manejo diante de um texto de gênero específico. Os resultados demonstraram que leitor competente é aquele que consegue utilizar-se de diferentes estratégias de leitura, fazendo uso, de forma adequada, de seus conhecimentos lingüísticos, textuais e de mundo, a fim de atender de maneira satisfatória às suas necessidades de leitura.Universidade Estadual De Maringá2007-11-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://www.periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/19210.4025/actascihumansoc.v27i2.192Acta Scientiarum. Human and Social Sciences; Vol 27 No 2 (2005); 125-131Acta Scientiarum. Human and Social Sciences; v. 27 n. 2 (2005); 125-1311807-86561679-7361reponame:Acta Scientiarum. Human and Social Sciences (Online)instname:Universidade Estadual de Maringá (UEM)instacron:UEMporhttp://www.periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/192/141Rodrigues, Paulo CezarMenegassi, Renilson Joséinfo:eu-repo/semantics/openAccess2022-11-23T17:35:15Zoai:periodicos.uem.br/ojs:article/192Revistahttp://www.periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/indexPUBhttp://www.periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/oai||actahuman@uem.br1807-86561679-7361opendoar:2022-11-23T17:35:15Acta Scientiarum. Human and Social Sciences (Online) - Universidade Estadual de Maringá (UEM)false
dc.title.none.fl_str_mv The reader and the Personal advertisement text - DOI: 10.4025/actascihumansoc.v27i2.192
O leitor frente ao texto Privê - DOI: 10.4025/actascihumansoc.v27i2.192
title The reader and the Personal advertisement text - DOI: 10.4025/actascihumansoc.v27i2.192
spellingShingle The reader and the Personal advertisement text - DOI: 10.4025/actascihumansoc.v27i2.192
Rodrigues, Paulo Cezar
leitura
leitor competente
classificados privê
texto social
title_short The reader and the Personal advertisement text - DOI: 10.4025/actascihumansoc.v27i2.192
title_full The reader and the Personal advertisement text - DOI: 10.4025/actascihumansoc.v27i2.192
title_fullStr The reader and the Personal advertisement text - DOI: 10.4025/actascihumansoc.v27i2.192
title_full_unstemmed The reader and the Personal advertisement text - DOI: 10.4025/actascihumansoc.v27i2.192
title_sort The reader and the Personal advertisement text - DOI: 10.4025/actascihumansoc.v27i2.192
author Rodrigues, Paulo Cezar
author_facet Rodrigues, Paulo Cezar
Menegassi, Renilson José
author_role author
author2 Menegassi, Renilson José
author2_role author
dc.contributor.author.fl_str_mv Rodrigues, Paulo Cezar
Menegassi, Renilson José
dc.subject.por.fl_str_mv leitura
leitor competente
classificados privê
texto social
topic leitura
leitor competente
classificados privê
texto social
description Current article analyzes the competent reader’s role in Personal advertisement texts, whose social circulation is due to publications in newspapers. The research corpus comprises advertisements in local (Maringá, PR, Brazil), regional and national newspapers, between April and September 2004. The analyses specified characteristics of a competent reader, such as skills, strategies and management required in this particular type of text. Results show that a competent reader deploys different reading strategies and makes appropriate use of linguistic and textual knowledge, coupled to previous life experience, in a way that his/her reading needs are satisfactorily attended to.
publishDate 2007
dc.date.none.fl_str_mv 2007-11-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/192
10.4025/actascihumansoc.v27i2.192
url http://www.periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/192
identifier_str_mv 10.4025/actascihumansoc.v27i2.192
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://www.periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/192/141
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual De Maringá
publisher.none.fl_str_mv Universidade Estadual De Maringá
dc.source.none.fl_str_mv Acta Scientiarum. Human and Social Sciences; Vol 27 No 2 (2005); 125-131
Acta Scientiarum. Human and Social Sciences; v. 27 n. 2 (2005); 125-131
1807-8656
1679-7361
reponame:Acta Scientiarum. Human and Social Sciences (Online)
instname:Universidade Estadual de Maringá (UEM)
instacron:UEM
instname_str Universidade Estadual de Maringá (UEM)
instacron_str UEM
institution UEM
reponame_str Acta Scientiarum. Human and Social Sciences (Online)
collection Acta Scientiarum. Human and Social Sciences (Online)
repository.name.fl_str_mv Acta Scientiarum. Human and Social Sciences (Online) - Universidade Estadual de Maringá (UEM)
repository.mail.fl_str_mv ||actahuman@uem.br
_version_ 1799317506552233984

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