Proposal of two facial scales using emojis as tools to understand emotions in research with Brazilian consumers
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Acta scientiarum. Technology (Online) |
Texto Completo: | http://www.periodicos.uem.br/ojs/index.php/ActaSciTechnol/article/view/56610 |
Resumo: | Emojis are used in digital communication to express feelings and emotions and are commonly used on social media platforms. Research aiming to interpret the meaning of facial emojis is needed and should consider differences among several characteristics as the cultural aspects across different countries. This study aimed to assess the meaning of emojis by Brazilians and create two facial scales that can be used in later research with applications of emojis in consumer studies and sensory analysis of food and beverages. The associations between emotions and emojis were evaluated by 132 participants from Brazil using 39 descriptive terms and 33 facial emojis through a modified Check-All-That-Apply (CATA) questionnaire. The overall average of emoji associations for each CATA term varied from 1.1 to 4.3, demonstrating that the associations varied a lot, depending on the emotion. In this way, it was possible to obtain a group of emotions with a strong association with one emoji (n=15); a second group with a strong association with more than one emoji (n=8), and; a third group with weak associations (n=16). The emojis from the first and second groups were used to make a chart with 14 emojis to be used in consumer research with Brazilian consumers and also a 5-point facial scale of intensity to be used in sensory analysis with food and beverages. |
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Proposal of two facial scales using emojis as tools to understand emotions in research with Brazilian consumersProposal of two facial scales using emojis as tools to understand emotions in research with Brazilian consumersNon-verbal communication; check-all-that-apply (CATA); social media; sensory analysis; emotion measurement; emoticonsNon-verbal communication; check-all-that-apply (CATA); social media; sensory analysis; emotion measurement; emoticonsEmojis are used in digital communication to express feelings and emotions and are commonly used on social media platforms. Research aiming to interpret the meaning of facial emojis is needed and should consider differences among several characteristics as the cultural aspects across different countries. This study aimed to assess the meaning of emojis by Brazilians and create two facial scales that can be used in later research with applications of emojis in consumer studies and sensory analysis of food and beverages. The associations between emotions and emojis were evaluated by 132 participants from Brazil using 39 descriptive terms and 33 facial emojis through a modified Check-All-That-Apply (CATA) questionnaire. The overall average of emoji associations for each CATA term varied from 1.1 to 4.3, demonstrating that the associations varied a lot, depending on the emotion. In this way, it was possible to obtain a group of emotions with a strong association with one emoji (n=15); a second group with a strong association with more than one emoji (n=8), and; a third group with weak associations (n=16). The emojis from the first and second groups were used to make a chart with 14 emojis to be used in consumer research with Brazilian consumers and also a 5-point facial scale of intensity to be used in sensory analysis with food and beverages.Emojis are used in digital communication to express feelings and emotions and are commonly used on social media platforms. Research aiming to interpret the meaning of facial emojis is needed and should consider differences among several characteristics as the cultural aspects across different countries. This study aimed to assess the meaning of emojis by Brazilians and create two facial scales that can be used in later research with applications of emojis in consumer studies and sensory analysis of food and beverages. The associations between emotions and emojis were evaluated by 132 participants from Brazil using 39 descriptive terms and 33 facial emojis through a modified Check-All-That-Apply (CATA) questionnaire. The overall average of emoji associations for each CATA term varied from 1.1 to 4.3, demonstrating that the associations varied a lot, depending on the emotion. In this way, it was possible to obtain a group of emotions with a strong association with one emoji (n=15); a second group with a strong association with more than one emoji (n=8), and; a third group with weak associations (n=16). The emojis from the first and second groups were used to make a chart with 14 emojis to be used in consumer research with Brazilian consumers and also a 5-point facial scale of intensity to be used in sensory analysis with food and beveragesUniversidade Estadual De Maringá2022-01-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://www.periodicos.uem.br/ojs/index.php/ActaSciTechnol/article/view/5661010.4025/actascitechnol.v44i1.56610Acta Scientiarum. Technology; Vol 44 (2022): Publicação contínua; e56610Acta Scientiarum. Technology; v. 44 (2022): Publicação contínua; e566101806-25631807-8664reponame:Acta scientiarum. Technology (Online)instname:Universidade Estadual de Maringá (UEM)instacron:UEMenghttp://www.periodicos.uem.br/ojs/index.php/ActaSciTechnol/article/view/56610/751375153449Copyright (c) 2022 Acta Scientiarum. Technologyhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSantos, LuanaAlencar, NatáliaRodrigues, JéssicaGonçalves, AlineTrombete, Felipe2022-02-17T14:27:06Zoai:periodicos.uem.br/ojs:article/56610Revistahttps://www.periodicos.uem.br/ojs/index.php/ActaSciTechnol/indexPUBhttps://www.periodicos.uem.br/ojs/index.php/ActaSciTechnol/oai||actatech@uem.br1807-86641806-2563opendoar:2022-02-17T14:27:06Acta scientiarum. Technology (Online) - Universidade Estadual de Maringá (UEM)false |
dc.title.none.fl_str_mv |
Proposal of two facial scales using emojis as tools to understand emotions in research with Brazilian consumers Proposal of two facial scales using emojis as tools to understand emotions in research with Brazilian consumers |
title |
Proposal of two facial scales using emojis as tools to understand emotions in research with Brazilian consumers |
spellingShingle |
Proposal of two facial scales using emojis as tools to understand emotions in research with Brazilian consumers Santos, Luana Non-verbal communication; check-all-that-apply (CATA); social media; sensory analysis; emotion measurement; emoticons Non-verbal communication; check-all-that-apply (CATA); social media; sensory analysis; emotion measurement; emoticons |
title_short |
Proposal of two facial scales using emojis as tools to understand emotions in research with Brazilian consumers |
title_full |
Proposal of two facial scales using emojis as tools to understand emotions in research with Brazilian consumers |
title_fullStr |
Proposal of two facial scales using emojis as tools to understand emotions in research with Brazilian consumers |
title_full_unstemmed |
Proposal of two facial scales using emojis as tools to understand emotions in research with Brazilian consumers |
title_sort |
Proposal of two facial scales using emojis as tools to understand emotions in research with Brazilian consumers |
author |
Santos, Luana |
author_facet |
Santos, Luana Alencar, Natália Rodrigues, Jéssica Gonçalves, Aline Trombete, Felipe |
author_role |
author |
author2 |
Alencar, Natália Rodrigues, Jéssica Gonçalves, Aline Trombete, Felipe |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Santos, Luana Alencar, Natália Rodrigues, Jéssica Gonçalves, Aline Trombete, Felipe |
dc.subject.por.fl_str_mv |
Non-verbal communication; check-all-that-apply (CATA); social media; sensory analysis; emotion measurement; emoticons Non-verbal communication; check-all-that-apply (CATA); social media; sensory analysis; emotion measurement; emoticons |
topic |
Non-verbal communication; check-all-that-apply (CATA); social media; sensory analysis; emotion measurement; emoticons Non-verbal communication; check-all-that-apply (CATA); social media; sensory analysis; emotion measurement; emoticons |
description |
Emojis are used in digital communication to express feelings and emotions and are commonly used on social media platforms. Research aiming to interpret the meaning of facial emojis is needed and should consider differences among several characteristics as the cultural aspects across different countries. This study aimed to assess the meaning of emojis by Brazilians and create two facial scales that can be used in later research with applications of emojis in consumer studies and sensory analysis of food and beverages. The associations between emotions and emojis were evaluated by 132 participants from Brazil using 39 descriptive terms and 33 facial emojis through a modified Check-All-That-Apply (CATA) questionnaire. The overall average of emoji associations for each CATA term varied from 1.1 to 4.3, demonstrating that the associations varied a lot, depending on the emotion. In this way, it was possible to obtain a group of emotions with a strong association with one emoji (n=15); a second group with a strong association with more than one emoji (n=8), and; a third group with weak associations (n=16). The emojis from the first and second groups were used to make a chart with 14 emojis to be used in consumer research with Brazilian consumers and also a 5-point facial scale of intensity to be used in sensory analysis with food and beverages. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-01-12 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.periodicos.uem.br/ojs/index.php/ActaSciTechnol/article/view/56610 10.4025/actascitechnol.v44i1.56610 |
url |
http://www.periodicos.uem.br/ojs/index.php/ActaSciTechnol/article/view/56610 |
identifier_str_mv |
10.4025/actascitechnol.v44i1.56610 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://www.periodicos.uem.br/ojs/index.php/ActaSciTechnol/article/view/56610/751375153449 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Acta Scientiarum. Technology http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Acta Scientiarum. Technology http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual De Maringá |
publisher.none.fl_str_mv |
Universidade Estadual De Maringá |
dc.source.none.fl_str_mv |
Acta Scientiarum. Technology; Vol 44 (2022): Publicação contínua; e56610 Acta Scientiarum. Technology; v. 44 (2022): Publicação contínua; e56610 1806-2563 1807-8664 reponame:Acta scientiarum. Technology (Online) instname:Universidade Estadual de Maringá (UEM) instacron:UEM |
instname_str |
Universidade Estadual de Maringá (UEM) |
instacron_str |
UEM |
institution |
UEM |
reponame_str |
Acta scientiarum. Technology (Online) |
collection |
Acta scientiarum. Technology (Online) |
repository.name.fl_str_mv |
Acta scientiarum. Technology (Online) - Universidade Estadual de Maringá (UEM) |
repository.mail.fl_str_mv |
||actatech@uem.br |
_version_ |
1799315337557049344 |