The use of a QFD-Fuzzy approach to support investors’ decisions: A study on fast growing digital businesses in London

• Autor(a) principal: da Costa Júnior, João Florêncio
• Data de Publicação: 2023
• Outros Autores: Cabral, Eric Lucas dos Santos, Barreto Junior , Jurandir Galdino, Severo, Ricardo Augusto Niederauer Flores, Araújo, Afrânio Galdino de
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Contextus (Fortaleza. Online)
• Texto Completo: http://periodicos.ufc.br/contextus/article/view/82986
• topic: growth strategy; digital business; investment decisions; QFD-Fuzzy matrix; Fuzzy numbers; estratégia de crescimento; negócios digitais; decisões de investimento; matriz QFD-Fuzzy; números Fuzzy; estrategia de crecimiento; negocios digitales; decisiones de inversión; matriz QFD-Fuzzy; números Fuzzy

The work analyses the growth strategy of fast-growing digital business in order to develop a QFD-Fuzzy based methodology to support investors’ decisions. Methodologically, a qualitative transversal research with the CEOs and Founders of 119 start-ups was carried out followed by the development of a QFD-Fuzzy matrix, to assess the impact of key companies’ characteristics onto strategic growth options. The authors found that number of employees and intention to raise money on a short-term basis were the least determining elements for those companies’ growth strategies, whereas having already raised funds and their growth rate were the most determining aspects that influenced their growth strategy. Also, it was shown that the QFD-Fuzzy Matrix may be adapted to support investors’ decisions.