The use of a QFD-Fuzzy approach to support investors’ decisions: A study on fast growing digital businesses in London
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Contextus (Fortaleza. Online) |
Texto Completo: | http://periodicos.ufc.br/contextus/article/view/82986 |
Resumo: | The work analyses the growth strategy of fast-growing digital business in order to develop a QFD-Fuzzy based methodology to support investors’ decisions. Methodologically, a qualitative transversal research with the CEOs and Founders of 119 start-ups was carried out followed by the development of a QFD-Fuzzy matrix, to assess the impact of key companies’ characteristics onto strategic growth options. The authors found that number of employees and intention to raise money on a short-term basis were the least determining elements for those companies’ growth strategies, whereas having already raised funds and their growth rate were the most determining aspects that influenced their growth strategy. Also, it was shown that the QFD-Fuzzy Matrix may be adapted to support investors’ decisions. |
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The use of a QFD-Fuzzy approach to support investors’ decisions: A study on fast growing digital businesses in London Utilizando el enfoque QFD-Fuzzy para respaldar las decisiones de los inversores: Un estudio de negocios digitales de rápido crecimiento en Londres Utilização da abordagem QFD-Fuzzy para apoiar decisões de investidores: Um estudo sobre negócios digitais de rápido crescimento em Londres growth strategydigital businessinvestment decisionsQFD-Fuzzy matrixFuzzy numbersestratégia de crescimentonegócios digitaisdecisões de investimentomatriz QFD-Fuzzynúmeros Fuzzyestrategia de crecimientonegocios digitalesdecisiones de inversiónmatriz QFD-Fuzzynúmeros FuzzyThe work analyses the growth strategy of fast-growing digital business in order to develop a QFD-Fuzzy based methodology to support investors’ decisions. Methodologically, a qualitative transversal research with the CEOs and Founders of 119 start-ups was carried out followed by the development of a QFD-Fuzzy matrix, to assess the impact of key companies’ characteristics onto strategic growth options. The authors found that number of employees and intention to raise money on a short-term basis were the least determining elements for those companies’ growth strategies, whereas having already raised funds and their growth rate were the most determining aspects that influenced their growth strategy. Also, it was shown that the QFD-Fuzzy Matrix may be adapted to support investors’ decisions. El trabajo analiza las estrategias de expansión de negocios digitales de rápido crecimiento para desarrollar una metodología para respaldar las decisiones de los inversores. Se realizó una encuesta cualitativa con CEOs y fundadores de 119 startups, seguida del desarrollo de una matriz QFD-Fuzzy, para evaluar el impacto de las características clave de la empresa en las opciones de crecimiento estratégico. Se encontró que el número de empleados y la intención de recaudar fondos en el corto plazo fueron los elementos menos determinantes para las estrategias de crecimiento, mientras que la captación de fondos y las tasas de crecimiento fueron los aspectos más determinantes. También se demostró que la Matriz QFD-Fuzzy se puede adaptar para apoyar las decisiones de los inversores. O trabalho analisa estratégias de expansão de negócios digitais de rápido crescimento, a fim de desenvolver uma metodologia para apoiar decisões de investidores. Foi realizada uma pesquisa qualitativa com os CEOs e fundadores de 119 startups, seguida do desenvolvimento de uma matriz QFD-Fuzzy, para avaliar o impacto das características chave das empresas nas opções estratégicas de crescimento. Constatou-se que o número de funcionários e a intenção de captar recursos no curto prazo foram os elementos menos determinantes para as estratégias de crescimento dessas empresas, enquanto a captação de recursos e as taxas de crescimento foram os aspectos mais determinantes que influenciaram as decisões dos empreendedores. Também foi demonstrado que a Matriz QFD-Fuzzy pode ser adaptada para apoiar decisões de investidores. FEAAC/UFC2023-05-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/ziphttp://periodicos.ufc.br/contextus/article/view/8298610.19094/contextus.2023.82986Contextus - Contemporary Journal of Economics and Management; Vol. 21: jan/dez 2023; e82986Contextus – Revista Contemporánea de Economía y Gestión; Vol. 21: jan/dez 2023; e82986Contextus – Revista Contemporânea de Economia e Gestão; v. 21: jan/dez 2023; e829862178-92581678-2089reponame:Contextus (Fortaleza. Online)instname:Universidade Federal do Ceará (UFC)instacron:UFCenghttp://periodicos.ufc.br/contextus/article/view/82986/242043http://periodicos.ufc.br/contextus/article/view/82986/242088http://periodicos.ufc.br/contextus/article/view/82986/242089http://periodicos.ufc.br/contextus/article/view/82986/242090http://periodicos.ufc.br/contextus/article/view/82986/242091Copyright (c) 2023 Revista: apenas para a 1a. publicaçãoinfo:eu-repo/semantics/openAccessda Costa Júnior, João FlorêncioCabral, Eric Lucas dos SantosBarreto Junior , Jurandir Galdino Severo, Ricardo Augusto Niederauer Flores Araújo, Afrânio Galdino de2023-05-23T11:04:44Zoai:periodicos.ufc:article/82986Revistahttp://periodicos.ufc.br/contextusPUBhttp://periodicos.ufc.br/contextus/oairevistacontextus@ufc.br2178-92581678-2089opendoar:2023-05-23T11:04:44Contextus (Fortaleza. Online) - Universidade Federal do Ceará (UFC)false |
dc.title.none.fl_str_mv |
The use of a QFD-Fuzzy approach to support investors’ decisions: A study on fast growing digital businesses in London Utilizando el enfoque QFD-Fuzzy para respaldar las decisiones de los inversores: Un estudio de negocios digitales de rápido crecimiento en Londres Utilização da abordagem QFD-Fuzzy para apoiar decisões de investidores: Um estudo sobre negócios digitais de rápido crescimento em Londres |
title |
The use of a QFD-Fuzzy approach to support investors’ decisions: A study on fast growing digital businesses in London |
spellingShingle |
The use of a QFD-Fuzzy approach to support investors’ decisions: A study on fast growing digital businesses in London da Costa Júnior, João Florêncio growth strategy digital business investment decisions QFD-Fuzzy matrix Fuzzy numbers estratégia de crescimento negócios digitais decisões de investimento matriz QFD-Fuzzy números Fuzzy estrategia de crecimiento negocios digitales decisiones de inversión matriz QFD-Fuzzy números Fuzzy |
title_short |
The use of a QFD-Fuzzy approach to support investors’ decisions: A study on fast growing digital businesses in London |
title_full |
The use of a QFD-Fuzzy approach to support investors’ decisions: A study on fast growing digital businesses in London |
title_fullStr |
The use of a QFD-Fuzzy approach to support investors’ decisions: A study on fast growing digital businesses in London |
title_full_unstemmed |
The use of a QFD-Fuzzy approach to support investors’ decisions: A study on fast growing digital businesses in London |
title_sort |
The use of a QFD-Fuzzy approach to support investors’ decisions: A study on fast growing digital businesses in London |
author |
da Costa Júnior, João Florêncio |
author_facet |
da Costa Júnior, João Florêncio Cabral, Eric Lucas dos Santos Barreto Junior , Jurandir Galdino Severo, Ricardo Augusto Niederauer Flores Araújo, Afrânio Galdino de |
author_role |
author |
author2 |
Cabral, Eric Lucas dos Santos Barreto Junior , Jurandir Galdino Severo, Ricardo Augusto Niederauer Flores Araújo, Afrânio Galdino de |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
da Costa Júnior, João Florêncio Cabral, Eric Lucas dos Santos Barreto Junior , Jurandir Galdino Severo, Ricardo Augusto Niederauer Flores Araújo, Afrânio Galdino de |
dc.subject.por.fl_str_mv |
growth strategy digital business investment decisions QFD-Fuzzy matrix Fuzzy numbers estratégia de crescimento negócios digitais decisões de investimento matriz QFD-Fuzzy números Fuzzy estrategia de crecimiento negocios digitales decisiones de inversión matriz QFD-Fuzzy números Fuzzy |
topic |
growth strategy digital business investment decisions QFD-Fuzzy matrix Fuzzy numbers estratégia de crescimento negócios digitais decisões de investimento matriz QFD-Fuzzy números Fuzzy estrategia de crecimiento negocios digitales decisiones de inversión matriz QFD-Fuzzy números Fuzzy |
description |
The work analyses the growth strategy of fast-growing digital business in order to develop a QFD-Fuzzy based methodology to support investors’ decisions. Methodologically, a qualitative transversal research with the CEOs and Founders of 119 start-ups was carried out followed by the development of a QFD-Fuzzy matrix, to assess the impact of key companies’ characteristics onto strategic growth options. The authors found that number of employees and intention to raise money on a short-term basis were the least determining elements for those companies’ growth strategies, whereas having already raised funds and their growth rate were the most determining aspects that influenced their growth strategy. Also, it was shown that the QFD-Fuzzy Matrix may be adapted to support investors’ decisions. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-05-23 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://periodicos.ufc.br/contextus/article/view/82986 10.19094/contextus.2023.82986 |
url |
http://periodicos.ufc.br/contextus/article/view/82986 |
identifier_str_mv |
10.19094/contextus.2023.82986 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://periodicos.ufc.br/contextus/article/view/82986/242043 http://periodicos.ufc.br/contextus/article/view/82986/242088 http://periodicos.ufc.br/contextus/article/view/82986/242089 http://periodicos.ufc.br/contextus/article/view/82986/242090 http://periodicos.ufc.br/contextus/article/view/82986/242091 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Revista: apenas para a 1a. publicação info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Revista: apenas para a 1a. publicação |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/zip |
dc.publisher.none.fl_str_mv |
FEAAC/UFC |
publisher.none.fl_str_mv |
FEAAC/UFC |
dc.source.none.fl_str_mv |
Contextus - Contemporary Journal of Economics and Management; Vol. 21: jan/dez 2023; e82986 Contextus – Revista Contemporánea de Economía y Gestión; Vol. 21: jan/dez 2023; e82986 Contextus – Revista Contemporânea de Economia e Gestão; v. 21: jan/dez 2023; e82986 2178-9258 1678-2089 reponame:Contextus (Fortaleza. Online) instname:Universidade Federal do Ceará (UFC) instacron:UFC |
instname_str |
Universidade Federal do Ceará (UFC) |
instacron_str |
UFC |
institution |
UFC |
reponame_str |
Contextus (Fortaleza. Online) |
collection |
Contextus (Fortaleza. Online) |
repository.name.fl_str_mv |
Contextus (Fortaleza. Online) - Universidade Federal do Ceará (UFC) |
repository.mail.fl_str_mv |
revistacontextus@ufc.br |
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1798045750935945216 |