A hiperlexicalização em gêneros anúncios

• Autor(a) principal: Sousa, Maria Margarete Fernandes de
• Data de Publicação: 2011
• Outros Autores: Lopes, Ana Keyla Carmo
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/12950
• topic: Hiperlexicalização; Gêneros; Anúncios

This work aims at analysing the hyperlexicalisation process in advertisements to find out in which kinds of advertisement the process is more evidently manifested. In this research, we adopt not only Kleiman (2000) theoretical principies related to the studies of linguistic categories, but we also take into consideration the aspects of cohesion postulated in the works of Antunes ([1937] 2009; [1937]2005). To accomplish our objectives, we analyse a corpus of 30 print advertisements categorized as follows: 10 classified ads, 10 obituaries and 10 magazine ads. The results show that the hyperlexicalisation is, in general, a productive process in the construction of the textual meaning and in the textual progression as well, but it is more recurrent in magazine ads where many different lexical items contribute to the textual organization of the genre. This on going research has shown that the hyperlexicalisation process should be more thoroughly investigated by linguists with larger data to reveal other possible relations.