Aplicação de modelo adaptado para desenvolvimento de produto em empresa do setor de alimentos

• Autor(a) principal: Souza Júnior, Pedro Paulo de
• Data de Publicação: 2019
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/43641
• topic: Processo de Desenvolvimento de Produtos; Indústria Alimentícia; Pesquisa e Desenvolvimento

To stay in a highly competitive market, companies need to invest in innovation. The investment in technological innovation in the food industry guarantees the permanence and increase of the portion of the consumer market, which is increasingly demanding. The present work has the objective of apply a referential model adapted from PDP in a company of the food sector, in order to analyze the results of the Project of development of a new product. It is the development of a new food, in order to compose a line of products with greater added value, as aligned in the strategic planning in force in the company. The structure of the work included the phases of product characterization, selection of the theoretical model, adaptation of the chosen model, application of the adapted model of product development, and the survey of results from the application of the model. Through a quantitative and qualitative approach, this applied research provided the generation of knowledge and the emergence of ideas for development or alteration of products. For the description of the characteristics of this case study, we used bibliographic and documentary methods. After the implementation of all stages of the project, it was verified that it was well accepted in the market, since its revenues continued to grow over time, reaching 14.3% of the total billed by the company in April 2019. The product generated a positive perception to the customer, since the number of returns of the product related to this aspect represented only 5.26% of the total returns. Increasing the degree of information security provided greater reliability and control of the flow of development. On the other hand, standardization of processes ensured standardization and increased organization of work activities, increasing the productivity of those involved. From this, it was possible to conclude that the results were satisfactory and the model is applicable to the company.