Como uma empresa utiliza as estratégias de marketing para um novo produto: uma análise das vendas

• Autor(a) principal: Silva, Leandro Moura da
• Data de Publicação: 2012
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/30054
• topic: Marketing; Comércio varejista; Produtos novos

This study is to analyze how a company uses marketing strategies for a new product and how these strategies influence the sales of the same. This analysis is justified because of the importance of marketing strategies in developing a new product to be getting bigger and better results, including with respect to sales, consolidating product and brand. For this we conducted a field study with the use of primary and secondary data. This study was divided into two parts: the first with the use of secondary data analysis was performed with a documentary on sales of the new product in a pharmacy chain, is identified where the sell out of the product in the Plaza de Fortaleza, the results a survey of prices in relation to competition and the company's website. The second part of the research, using primary data, personal interview took place with the seller of the company, responsible for the pharmacy channel in Fortaleza to ascertain more knowledge about the product and strategies to develop it. The research showed that the company has developed a marketing strategy for the new product, which used seamlessly contributed significantly to the product enter the market, impacting directly on increasing your sell out.