Comprar pelo smartphone nunca foi tão fácil: análise da influência do telefone celular nas decisões de compra

• Autor(a) principal: Kucmanski, Helan Geovani Fernandes
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/37116
• topic: Smartphone; Comércio eletrônico; Comportamento do consumidor

With smartphones increasingly present in people's daily lives, living without them has become difficult. These devices, smartphones, usually perform many functions, among them is the most recent function: to enable purchases by the smartphone itself; so e-commerce has expanded with their presence. Thus, this work aims to analyze the influence of these devices in the purchase decision process. A field survey, of a quantitative nature of the type of data collection, was carried out through the application of questionnaires to 102 people. The results obtained in research reveal that most of the participants of the research had, at least once, bought some item through smartphones; in addition, it has also been identified that these devices improve people's purchasing decisions. It turned out that most research subjects usually do not buy through such devices, but prefer to use them to search for information on what they want to buy. By conducting a field survey, it has been identified that buying through smartphone leads the consumer to economize.