E-commerce: profile and motivation that influence in the choice for e-commerce of student Accounting Sciences of UFSM

• Autor(a) principal: de Freitas Michelin, Cláudia
• Data de Publicação: 2023
• Outros Autores: Medeiros Salau, Leonardo, Krüger, Cristiane, Neu, Diuliane Thais
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: REUNIR: Revista de Administração. Contabilidade e Sustentabilidade
• Texto Completo: https://reunir.revistas.ufcg.edu.br/index.php/uacc/article/view/1455
• topic: E-commerce; Behavior; Pandemic; Academic; E-commerce; Comprotamento; Pandemia; Acadêmicos

E-commerce is a trend and reality in Brazilian commerce and, still, driven by the pandemic scenario caused by COVID-19, it is essential to resort to new strategies for distinction and survival in the active market. In this context, the objective was to analyze the profile and motivation of the undergraduate student in Accounting Sciences at UFSM on the electronic market and investigate the most used platforms, in addition to observing the impacts that the pandemic brought on the behavior of the students surveyed. For this, an applied survey was carried out with a predominantly quantitative approach. Data collection occurred through a structured questionnaire adapted from studies by Moraes (2018), Pattat (2014) and Tonin and Frate (2009). Subsequently, the data were tabulated and run in statistical analysis software. As a result, the profile of academics was obtained, being marked by being a young profile, predominantly female, with access to the internet and most of them already inserted in the job market. As the main motivations of the sample, the diversity of products and the price stood out. About the COVID-19 pandemic, the scenario led to increased adherence to e-commerce, tending to continue after routine normality. The study brings contributions to large to small companies, as a way of thinking about strategies aimed at e-commerce, especially for students of Accounting Sciences, in order to stimulate the use of electronic processes in the market or undertake with a focus on virtual commerce.