The SWOT matrix as a strategic management tool for a public higher education institution

• Autor(a) principal: da Silva Vianna Menezes, Kátia
• Data de Publicação: 2022
• Outros Autores: Muylaert Reis Pessanha, Pedro Augusto, e Silva Neto, Romeu, Rego Monteiro da Hora, Henrique
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Sistemas & Gestão
• Texto Completo: https://www.revistasg.uff.br/sg/article/view/1763

Higher Education Institutions (HEIs) need strategic investment tempered with good academic, economic, social, and environmental performance from their managers. This study aims to provide a vision in different layers about the internal and external factors present in the administration of the State University of Norte Fluminense Darcy Ribeiro (UENF), proposing initiatives to deal strategically with existing weaknesses and threats. In this sense, a questionnaire was applied to 60 servers, with the effective participation of 56.7% of this sample, followed by the validation of three managers of the institution. The set of tools that supported the research was the SWOT - Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T) – SWOT Matrix, along with the prioritization technique GUT – Gravity, Urgency, and Tendency. One of the perceptions of 97.1% of the participants was that the financial resource management policies of the State Government of Rio de Janeiro were a negative factor in the development of the university due to the contingency of resources that frequently occurs in public administration. The environmental commitment of the institution was rated as average, and the fact that there is no adequate infrastructure for the disposal of flammable chemical waste corroborates this perception. On the other hand, national recognition and university autonomy, among other factors, are significant positive points. The SWOT analysis showed a global panorama of strengths, weaknesses, opportunities, and threats to the institutional mission of UENF, highlighting the need to carry out periodic strategic diagnoses, including with the broader participation of the university community. Keywords: Public Sector; SWOT Analysis; Strategic Diagnosis; University Management; GUT Matrix.