Big Brother: a indústria cultural como (de)formação da sociedade brasileira

• Autor(a) principal: Souza, Camila Pessoa de
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UFG
• dARK ID: ark:/38995/0013000006k5d
• Texto Completo: http://repositorio.bc.ufg.br/tede/handle/tede/10153
• topic: Big Brother Brasil; Indústria cultural; Formação; Educação; Emancipação; Big Brother Brazil; Cultural industry; Formation; Education; Emancipation; CIENCIAS HUMANAS::EDUCACAO

The insertion of individuals in the cultural environment in which they live can be considered as an important formative social process, that directly interferes with their relationships with the society and with themselves. The cultural formation is permeated by both objective and material conditions, as well as by subjective and psychological ones. In the same way, educational processes are also influenced by prevailing ideology, the values propagated therein, the dominant social class and its interests. The object of this research is the Brazilian reality TV show Big Brother Brasil - BBB, a product quite representative of the Cultural Industry focused on the mass media. So, we aim to investigate the relationship between cultural formation from the perspective of the Frankfurtian Critical Theory and the content of the television show BBB with its consumers throught the News published about it in the past three years (from 2016 to 2019) in a selected media: the digital version of Veja magazine, the largest weekly magazine in the country. We start from the analysis of the discourse expressed in the published news and its titles, and relate them to the concepts of Cultural Industry, like Labor, Emancipation and Education against Barbarism. This is a qualitative research, focused on content analysis. In the material surveyed, we found instruments of alienation, capitalist values of the competitive and materialistic Society, that are present in the program content (either directly or indirectly). such as violence, competition, meritocracy, selfishness, self-exposure, and others - as well as signs of dehumanization. Given this scenario, we present the need for a cultural education that can resist barbarism, through awareness and formation for the emancipation of individuals, who, since childhood, are television viewers.