Análise da cadeia de valor do cluster de cana-de-açúcar no município de Goianésia - GO, Brasil
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFG |
Texto Completo: | http://repositorio.bc.ufg.br/tede/handle/tede/5430 |
Resumo: | The present study aims to analyze the competitiveness of the chain of sugarcane cluster that is located in Goianésia (Goiás, Brazil) and in nearby cities like Barro Alto, Santa Rita and Vila Propicio. For this purpose it was used the methodology proposed by Michael Porter known as Diamond of Competitiveness, which lets to study the competitiveness of a company, cluster or country, by four factors: demand conditions, factor conditions, firm strategy, structure, and rivalry and related and supporting industries. To build the Diamond Competitiveness was used secondary and primary information, where the latter was collected by interviewing the key actors inside and outside the Jalles Machado, central company of the cluster analyzed. The information contained in the Diamond was also organized in the form of SWOT matrix with the purpose of presenting to different audiences weaknesses, strengths, threats and opportunities of the cluster, in order to facilitate the formulation of policies for the sector. In terms of results they were found several interesting aspects that affect (positively and negatively) competitiveness of the cluster. It was identified, for instance, how investment in research and development, as well as the adoption of technology, are key for the central company of the cluster to facing the physical constraints of the Goianésian soil, and how this contribute to the cluster competitiveness against other actors that are in better conditions. In addition, the cooperation between cluster stakeholders, which makes the central company and its partners identify together the cluster's weaknesses and work on a solution, was identified as a key factor in creating competitive advantage. Based on these and other factors, they were drawn some political strategies by linking each component of the cluster’s SWOT matrix. |
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Wander, Alcido Elenorhttp://lattes.cnpq.br/8250997651281553Wander, Alcido ElenorCosta Filho, Bento Alves daSouza, Cleonice Borges dehttp://lattes.cnpq.br/7493437806703593Riveros, Jhon Sebastian Castiblanco2016-04-05T10:54:31Z2016-02-12CASTIBLANCO, J. S. Análise da cadeia de valor do cluster de cana-de-açúcar no município de Goianésia - GO, Brasil. 2016. 98 f. Dissertação (Mestrado em Agronegócio) - Universidade Federal de Goiás, Goiânia, 2016.http://repositorio.bc.ufg.br/tede/handle/tede/5430ark:/38995/0013000004558The present study aims to analyze the competitiveness of the chain of sugarcane cluster that is located in Goianésia (Goiás, Brazil) and in nearby cities like Barro Alto, Santa Rita and Vila Propicio. For this purpose it was used the methodology proposed by Michael Porter known as Diamond of Competitiveness, which lets to study the competitiveness of a company, cluster or country, by four factors: demand conditions, factor conditions, firm strategy, structure, and rivalry and related and supporting industries. To build the Diamond Competitiveness was used secondary and primary information, where the latter was collected by interviewing the key actors inside and outside the Jalles Machado, central company of the cluster analyzed. The information contained in the Diamond was also organized in the form of SWOT matrix with the purpose of presenting to different audiences weaknesses, strengths, threats and opportunities of the cluster, in order to facilitate the formulation of policies for the sector. In terms of results they were found several interesting aspects that affect (positively and negatively) competitiveness of the cluster. It was identified, for instance, how investment in research and development, as well as the adoption of technology, are key for the central company of the cluster to facing the physical constraints of the Goianésian soil, and how this contribute to the cluster competitiveness against other actors that are in better conditions. In addition, the cooperation between cluster stakeholders, which makes the central company and its partners identify together the cluster's weaknesses and work on a solution, was identified as a key factor in creating competitive advantage. Based on these and other factors, they were drawn some political strategies by linking each component of the cluster’s SWOT matrix.O presente trabalho objetiva a análise da competitividade da cadeia do cluster de cana-de-açúcar que se localiza no município de Goianésia com extensões nos municípios de Barro Alto, Santa Rita e Vila Propicio. Para tal finalidade foi usada a metodologia proposta por Michael Porter conhecida como Diamante de Competitividade, onde se pretende estudar a competitividade de uma empresa, cluster ou país, mediante quatro fatores: condições da demanda, condições dos fatores, estrutura, estratégia e rivalidade empresarial e industrias relacionadas e de apoio. Para construir o Diamante de Competitividade usou-se informação secundaria e primaria, onde esta última foi recolhida mediante entrevista a atores chave dentro e fora da Jalles Machado, empresa motriz do cluster analisado. A informação contida no Diamante, organizou-se também em forma de matriz SWOT com a finalidade de apresentar a diferentes públicos as debilidades, fortalezas, ameaças e oportunidades do cluster, com o objetivo de facilitar a formulação de políticas para o setor. Em termos de resultados de pesquisa se constataram vários aspectos interessantes que afetam (positiva e negativamente) a competitividade do cluster. Identifica-se como, por exemplo, o investimento em pesquisa e desenvolvimento, assim como a adoção de tecnologia, são chaves para que a indústria motriz do cluster consiga enfrentar as limitações físicas do local onde se planta a cana e consiga ser competitivo contra outros atores que encontram-se em melhores condições do seu entorno. Além disso, o clima de cooperação entre stakeholders do cluster, que faz com que a empresa motriz e seus parceiros identifiquem juntos as fraquezas do cluster e trabalhem numa solução conjunta, identificou-se como um fator determinante na criação de vantagens competitivas. Baseados nesses e em outros fatores, desenharam-se algumas estratégias de política para vincular cada um dos componentes da matriz SWOT construída para o cluster.Submitted by Cláudia Bueno (claudiamoura18@gmail.com) on 2016-04-04T21:08:31Z No. of bitstreams: 2 Dissertação - Jhon Sebastian Castiblanco Riveros - 2016.pdf: 2221470 bytes, checksum: a45faf0ba20c03bd6b23505539b616c6 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5)Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2016-04-05T10:54:31Z (GMT) No. of bitstreams: 2 Dissertação - Jhon Sebastian Castiblanco Riveros - 2016.pdf: 2221470 bytes, checksum: a45faf0ba20c03bd6b23505539b616c6 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5)Made available in DSpace on 2016-04-05T10:54:31Z (GMT). No. of bitstreams: 2 Dissertação - Jhon Sebastian Castiblanco Riveros - 2016.pdf: 2221470 bytes, checksum: a45faf0ba20c03bd6b23505539b616c6 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Previous issue date: 2016-02-12application/pdfporUniversidade Federal de GoiásPrograma de Pós-graduação em Agronegocio (EAEA)UFGBrasilEscola de Agronomia e Engenharia de Alimentos - EAEA (RG)http://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessDiamante de competitividadeClusterStakeholderDiamond of competitivenessClusterStakeholderCIENCIAS AGRARIAS::AGRONOMIAAnálise da cadeia de valor do cluster de cana-de-açúcar no município de Goianésia - GO, BrasilValue chain analysis of the Goianesian sugarcane cluster, Brazilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis7451747131888781376006006004500684695727928426-3091138714907603907reponame:Repositório Institucional da UFGinstname:Universidade Federal de Goiás (UFG)instacron:UFGLICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv |
Análise da cadeia de valor do cluster de cana-de-açúcar no município de Goianésia - GO, Brasil |
dc.title.alternative.eng.fl_str_mv |
Value chain analysis of the Goianesian sugarcane cluster, Brazil |
title |
Análise da cadeia de valor do cluster de cana-de-açúcar no município de Goianésia - GO, Brasil |
spellingShingle |
Análise da cadeia de valor do cluster de cana-de-açúcar no município de Goianésia - GO, Brasil Riveros, Jhon Sebastian Castiblanco Diamante de competitividade Cluster Stakeholder Diamond of competitiveness Cluster Stakeholder CIENCIAS AGRARIAS::AGRONOMIA |
title_short |
Análise da cadeia de valor do cluster de cana-de-açúcar no município de Goianésia - GO, Brasil |
title_full |
Análise da cadeia de valor do cluster de cana-de-açúcar no município de Goianésia - GO, Brasil |
title_fullStr |
Análise da cadeia de valor do cluster de cana-de-açúcar no município de Goianésia - GO, Brasil |
title_full_unstemmed |
Análise da cadeia de valor do cluster de cana-de-açúcar no município de Goianésia - GO, Brasil |
title_sort |
Análise da cadeia de valor do cluster de cana-de-açúcar no município de Goianésia - GO, Brasil |
author |
Riveros, Jhon Sebastian Castiblanco |
author_facet |
Riveros, Jhon Sebastian Castiblanco |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Wander, Alcido Elenor |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/8250997651281553 |
dc.contributor.referee1.fl_str_mv |
Wander, Alcido Elenor |
dc.contributor.referee2.fl_str_mv |
Costa Filho, Bento Alves da |
dc.contributor.referee3.fl_str_mv |
Souza, Cleonice Borges de |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/7493437806703593 |
dc.contributor.author.fl_str_mv |
Riveros, Jhon Sebastian Castiblanco |
contributor_str_mv |
Wander, Alcido Elenor Wander, Alcido Elenor Costa Filho, Bento Alves da Souza, Cleonice Borges de |
dc.subject.por.fl_str_mv |
Diamante de competitividade Cluster Stakeholder |
topic |
Diamante de competitividade Cluster Stakeholder Diamond of competitiveness Cluster Stakeholder CIENCIAS AGRARIAS::AGRONOMIA |
dc.subject.eng.fl_str_mv |
Diamond of competitiveness Cluster Stakeholder |
dc.subject.cnpq.fl_str_mv |
CIENCIAS AGRARIAS::AGRONOMIA |
description |
The present study aims to analyze the competitiveness of the chain of sugarcane cluster that is located in Goianésia (Goiás, Brazil) and in nearby cities like Barro Alto, Santa Rita and Vila Propicio. For this purpose it was used the methodology proposed by Michael Porter known as Diamond of Competitiveness, which lets to study the competitiveness of a company, cluster or country, by four factors: demand conditions, factor conditions, firm strategy, structure, and rivalry and related and supporting industries. To build the Diamond Competitiveness was used secondary and primary information, where the latter was collected by interviewing the key actors inside and outside the Jalles Machado, central company of the cluster analyzed. The information contained in the Diamond was also organized in the form of SWOT matrix with the purpose of presenting to different audiences weaknesses, strengths, threats and opportunities of the cluster, in order to facilitate the formulation of policies for the sector. In terms of results they were found several interesting aspects that affect (positively and negatively) competitiveness of the cluster. It was identified, for instance, how investment in research and development, as well as the adoption of technology, are key for the central company of the cluster to facing the physical constraints of the Goianésian soil, and how this contribute to the cluster competitiveness against other actors that are in better conditions. In addition, the cooperation between cluster stakeholders, which makes the central company and its partners identify together the cluster's weaknesses and work on a solution, was identified as a key factor in creating competitive advantage. Based on these and other factors, they were drawn some political strategies by linking each component of the cluster’s SWOT matrix. |
publishDate |
2016 |
dc.date.accessioned.fl_str_mv |
2016-04-05T10:54:31Z |
dc.date.issued.fl_str_mv |
2016-02-12 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
CASTIBLANCO, J. S. Análise da cadeia de valor do cluster de cana-de-açúcar no município de Goianésia - GO, Brasil. 2016. 98 f. Dissertação (Mestrado em Agronegócio) - Universidade Federal de Goiás, Goiânia, 2016. |
dc.identifier.uri.fl_str_mv |
http://repositorio.bc.ufg.br/tede/handle/tede/5430 |
dc.identifier.dark.fl_str_mv |
ark:/38995/0013000004558 |
identifier_str_mv |
CASTIBLANCO, J. S. Análise da cadeia de valor do cluster de cana-de-açúcar no município de Goianésia - GO, Brasil. 2016. 98 f. Dissertação (Mestrado em Agronegócio) - Universidade Federal de Goiás, Goiânia, 2016. ark:/38995/0013000004558 |
url |
http://repositorio.bc.ufg.br/tede/handle/tede/5430 |
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por |
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por |
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600 600 600 |
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http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess |
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http://creativecommons.org/licenses/by-nc-nd/4.0/ |
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openAccess |
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Universidade Federal de Goiás |
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dc.publisher.initials.fl_str_mv |
UFG |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Escola de Agronomia e Engenharia de Alimentos - EAEA (RG) |
publisher.none.fl_str_mv |
Universidade Federal de Goiás |
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reponame:Repositório Institucional da UFG instname:Universidade Federal de Goiás (UFG) instacron:UFG |
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