Creating value for users of university libraries: brazilian view

Detalhes bibliográficos
Autor(a) principal: Oliveira, Nivaldo
Data de Publicação: 2013
Outros Autores: Sette, Ricardo de Souza, Oliveira, Vânia Natal
Tipo de documento: Capítulo de livro
Idioma: eng
Título da fonte: Repositório Institucional da UFLA
Texto Completo: http://www.degruyter.com/view/books/9783110281040/9783110281040.263/9783110281040.263.xml
http://repositorio.ufla.br/jspui/handle/1/808
Resumo: Throughout this chapter, we will seek to understand fundamental aspects of the application of marketing techniques as a philosophy of administrative action in an information units, as the information has an exchange value, is a benefit, with actual cost, which is useful and should be viewed as a production input. It is conceptualized and exposes a historical evolution of marketing in information units, in a scenario of increasing technological advances, which the management vision of managers requires adapting to changes and innovations in marketing. It discusses the impact factor of Web technologies as a marketing tool for information units. It presents a case study of strategic marketing of the Library of Federal University of Lavras - Minas Gerais.
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spelling Creating value for users of university libraries: brazilian viewMarketing in information unitsInformation unitsUsers of university librariesThroughout this chapter, we will seek to understand fundamental aspects of the application of marketing techniques as a philosophy of administrative action in an information units, as the information has an exchange value, is a benefit, with actual cost, which is useful and should be viewed as a production input. It is conceptualized and exposes a historical evolution of marketing in information units, in a scenario of increasing technological advances, which the management vision of managers requires adapting to changes and innovations in marketing. It discusses the impact factor of Web technologies as a marketing tool for information units. It presents a case study of strategic marketing of the Library of Federal University of Lavras - Minas Gerais.Gruyter2013-07-05T18:21:14Z2013-07-05T18:21:14Z2013info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bookPartimage/pngOLIVEIRA, N.; SETTE, R. S.; OLIVEIRA, V. N. Creating value for users of university libraries: brazilian view. In: GUPTA, D. K.; KOONTZ, C.; MASSISIMO, A. Marketing library and information services II: a global outlook. Boston: Gruyter, 2013. (IFLA Publicações; 159).9783110281040DOI: 10.1515/9783110281040http://www.degruyter.com/view/books/9783110281040/9783110281040.263/9783110281040.263.xmlhttp://repositorio.ufla.br/jspui/handle/1/808IFLA Publicações;159Oliveira, NivaldoSette, Ricardo de SouzaOliveira, Vânia Natalengreponame:Repositório Institucional da UFLAinstname:Universidade Federal de Lavras (UFLA)instacron:UFLAinfo:eu-repo/semantics/openAccess2014-08-13T15:35:49Zoai:localhost:1/808Repositório InstitucionalPUBhttp://repositorio.ufla.br/oai/requestnivaldo@ufla.br || repositorio.biblioteca@ufla.bropendoar:2014-08-13T15:35:49Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA)false
dc.title.none.fl_str_mv Creating value for users of university libraries: brazilian view
title Creating value for users of university libraries: brazilian view
spellingShingle Creating value for users of university libraries: brazilian view
Oliveira, Nivaldo
Marketing in information units
Information units
Users of university libraries
title_short Creating value for users of university libraries: brazilian view
title_full Creating value for users of university libraries: brazilian view
title_fullStr Creating value for users of university libraries: brazilian view
title_full_unstemmed Creating value for users of university libraries: brazilian view
title_sort Creating value for users of university libraries: brazilian view
author Oliveira, Nivaldo
author_facet Oliveira, Nivaldo
Sette, Ricardo de Souza
Oliveira, Vânia Natal
author_role author
author2 Sette, Ricardo de Souza
Oliveira, Vânia Natal
author2_role author
author
dc.contributor.author.fl_str_mv Oliveira, Nivaldo
Sette, Ricardo de Souza
Oliveira, Vânia Natal
dc.subject.por.fl_str_mv Marketing in information units
Information units
Users of university libraries
topic Marketing in information units
Information units
Users of university libraries
description Throughout this chapter, we will seek to understand fundamental aspects of the application of marketing techniques as a philosophy of administrative action in an information units, as the information has an exchange value, is a benefit, with actual cost, which is useful and should be viewed as a production input. It is conceptualized and exposes a historical evolution of marketing in information units, in a scenario of increasing technological advances, which the management vision of managers requires adapting to changes and innovations in marketing. It discusses the impact factor of Web technologies as a marketing tool for information units. It presents a case study of strategic marketing of the Library of Federal University of Lavras - Minas Gerais.
publishDate 2013
dc.date.none.fl_str_mv 2013-07-05T18:21:14Z
2013-07-05T18:21:14Z
2013
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/bookPart
format bookPart
status_str publishedVersion
dc.identifier.uri.fl_str_mv OLIVEIRA, N.; SETTE, R. S.; OLIVEIRA, V. N. Creating value for users of university libraries: brazilian view. In: GUPTA, D. K.; KOONTZ, C.; MASSISIMO, A. Marketing library and information services II: a global outlook. Boston: Gruyter, 2013. (IFLA Publicações; 159).
9783110281040
DOI: 10.1515/9783110281040
http://www.degruyter.com/view/books/9783110281040/9783110281040.263/9783110281040.263.xml
http://repositorio.ufla.br/jspui/handle/1/808
identifier_str_mv OLIVEIRA, N.; SETTE, R. S.; OLIVEIRA, V. N. Creating value for users of university libraries: brazilian view. In: GUPTA, D. K.; KOONTZ, C.; MASSISIMO, A. Marketing library and information services II: a global outlook. Boston: Gruyter, 2013. (IFLA Publicações; 159).
9783110281040
DOI: 10.1515/9783110281040
url http://www.degruyter.com/view/books/9783110281040/9783110281040.263/9783110281040.263.xml
http://repositorio.ufla.br/jspui/handle/1/808
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv IFLA Publicações;159
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv image/png
dc.publisher.none.fl_str_mv Gruyter
publisher.none.fl_str_mv Gruyter
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFLA
instname:Universidade Federal de Lavras (UFLA)
instacron:UFLA
instname_str Universidade Federal de Lavras (UFLA)
instacron_str UFLA
institution UFLA
reponame_str Repositório Institucional da UFLA
collection Repositório Institucional da UFLA
repository.name.fl_str_mv Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA)
repository.mail.fl_str_mv nivaldo@ufla.br || repositorio.biblioteca@ufla.br
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