VISITORS OF THE ARAGUAIA NATURAL HISTORY MUSEUM

• Autor(a) principal: Faria, Franciely Borges de
• Data de Publicação: 2022
• Outros Autores: Pascotto, Marcia Cristina
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Múltiplos Olhares em Ciência da Informação
• Texto Completo: https://periodicos.ufmg.br/index.php/moci/article/view/39750
• topic: Estudo de público; Museu de História Natural; Pesquisa de recepção; Visitor studies; Natural History Museum; Reception research

With the objective of characterizing the visiting public of the Araguaia Natural History Museum (MuHNA) and to evaluate how visitors perceive the museum, a survey was carried out using the documentary research and case study tools. The museum's Visitor Registration Book (VRB) was analyzed, and a questionnaire was applied. In its first year of operation, the museum received 3151 visitors from 16 states and 79 Brazilian cities, in addition to visitors from Mexico, Argentina and Chile. Most were under 24 years old (62%), female (63%), had a family income of less than 3 minimum wages (23%), were accompanied by others (91%), reported that the visit matched or exceeded the expectations (96%), and would return (98%). Regarding communication, 85% reported being effective. According to the data, the MuHNA has the potential to establish itself as an important cultural device for scientific dissemination in the eastern region of MT.