TELEVISION ADVERTISING IN SCIENCE EDUCATION: A STATE OF THE ART

• Autor(a) principal: Chrysostomo, Taysa da Silveira
• Data de Publicação: 2021
• Outros Autores: Messeder, Jorge Cardoso
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Reamec
• Texto Completo: https://periodicoscientificos.ufmt.br/ojs/index.php/reamec/article/view/11458
• topic: Publicidade. Ensino. Ensino de Ciências. Estado da arte.; Publicity. Teaching. Science teaching. State of the art.; Publicidad. Enseñando. Enseñanza de las ciencias. Estado del arte.

This article seeks to elaborate a state of the art about the use of television advertising, from scientific texts surrounding the area of Science Teaching. For this, a bibliographical research was carried out in Brazilian journals available in graduate programs in the repository of the Brazilian Digital Library of Theses and Dissertations (BDTD) for a period of ten years (2010 to 2019) and in the Google Scholar for the main works on the international scene, which discuss this theme. The main objective is to analyze research that is in tune with Science Teaching, mainly observing the characteristics found in these productions whose approach is related to scientific education, either by appropriation of contents or cross-cutting themes. A table was constituted from the survey of these materials, with its main characteristic information: title, type, year, large area of concentration, graduate program from which it originates, its application in teaching, if applicable or belonging to science teaching, specifically and the target audience of application of the method.