Theoretical framework for knowledge sharing and co-creation of messages on digital platforms: a consumer knowledge management perspective
Autor(a) principal: | |
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Data de Publicação: | 2022 |
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Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Consumer Behavior Review |
Texto Completo: | https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/252642 |
Resumo: | Purpose: The main objective of this study was to develop and propose a comprehensive conceptual theoretical framework on the relationship between digital platforms, UGC, message co-creation, knowledge sharing, consumer decision-making and purchasing behavior and CKM discourse from an organisations-centered approach. Design/methodology/approach: This study entails a systematic literature review, adopting an exploratory and descriptive approach to obtain insights into the combined use of knowledge management (KM) and consumer behavioral theories. The focus is on the shift to metamodernism, an oscillation between modernity and postmodernity, as an interpretative framework.Discussion: The main contribution of this study is that it emphasizes a constant oscillation between the following key theoretical constructs that should take place in the organisation to enhance the consumer decision-making and purchasing behavior process: digital platforms; knowledge sharing; consumer message co-creation; consumer decision making and behavior; and consumer knowledge management (CKM). As knowledge-based organisations realise the need to create, share and apply knowledge as the basis of corporate value creation and sustainable competitive advantage, the realisation of these organisational goals is arguably increasingly dependent on the activities related to the KM process.Originality/value: The study’s theoretical originality and value is reflected in the integrated theoretical framework which shows the integration, application and linking of consumer behavior theory to a knowledge-based view in a CKM perspective. This application highlights the role of knowledge sharing in message co-creation and UGC to enhance consumer decision-making and purchasing behavior from a CKM perspective. |
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Theoretical framework for knowledge sharing and co-creation of messages on digital platforms: a consumer knowledge management perspectiveReferencial teórico para compartilhamento de conhecimentos e co-criação de mensagens em plataformas digitais: uma perspectiva de gestão de conhecimento do consumidorconsumer behaviorknowledge sharingco-creation of messagesdigital platformsuser-generated contentconsumer knowledge management.compartilhamento de conhecimentococriação de mensagensplataformas digitaisconteúdo gerado por usuáriosgestão do conhecimento do consumidor.Purpose: The main objective of this study was to develop and propose a comprehensive conceptual theoretical framework on the relationship between digital platforms, UGC, message co-creation, knowledge sharing, consumer decision-making and purchasing behavior and CKM discourse from an organisations-centered approach. Design/methodology/approach: This study entails a systematic literature review, adopting an exploratory and descriptive approach to obtain insights into the combined use of knowledge management (KM) and consumer behavioral theories. The focus is on the shift to metamodernism, an oscillation between modernity and postmodernity, as an interpretative framework.Discussion: The main contribution of this study is that it emphasizes a constant oscillation between the following key theoretical constructs that should take place in the organisation to enhance the consumer decision-making and purchasing behavior process: digital platforms; knowledge sharing; consumer message co-creation; consumer decision making and behavior; and consumer knowledge management (CKM). As knowledge-based organisations realise the need to create, share and apply knowledge as the basis of corporate value creation and sustainable competitive advantage, the realisation of these organisational goals is arguably increasingly dependent on the activities related to the KM process.Originality/value: The study’s theoretical originality and value is reflected in the integrated theoretical framework which shows the integration, application and linking of consumer behavior theory to a knowledge-based view in a CKM perspective. This application highlights the role of knowledge sharing in message co-creation and UGC to enhance consumer decision-making and purchasing behavior from a CKM perspective.Objetivo: O principal objetivo deste estudo foi desenvolver e propor um quadro teórico conceitual abrangente sobre a relação entre plataformas digitais, UGC, cocriação de mensagens, compartilhamento de conhecimento, tomada de decisão do consumidor e discurso CKM de uma organização centrada aproximação.Design/metodologia/abordagem: Este estudo envolve uma revisão sistemática da literatura, adotando uma abordagem exploratória e descritiva para obter insights sobre o uso combinado de gestão do conhecimento (GC) e teorias comportamentais do consumidor. O foco está na mudança para o metamodernismo, uma oscilação entre modernidade e pósmodernidade, como uma estrutura interpretativa.Discussão: A principal contribuição deste estudo é enfatizar uma constante oscilação entre os seguintes construtos teóricos-chave que devem ocorrer na organização para potencializar o processo de tomada de decisão e comportamento de compra do consumidor: plataformas digitais; compartilhamento de conhecimento; cocriação de mensagens ao consumidor; tomada de decisão e comportamento do consumidor; e gestão do conhecimento do consumidor (CKM). À medida que as organizações baseadas no conhecimento percebem a necessidade de criar, compartilhar e aplicar o conhecimento como base da criação de valor corporativo e vantagem competitiva sustentável, a realização desses objetivos organizacionais é indiscutivelmente cada vez mais dependente das atividades relacionadas ao processo de GC.Originalidade/valor: A originalidade teórica e o valor do estudo são refletidos no quadro teórico integrado que mostra a integração, aplicação e vinculação da teoria do comportamento do consumidor a uma visão baseada no conhecimento em uma perspectiva CKM. Este aplicativo destaca o papel do compartilhamento de conhecimento na cocriação de mensagens e UGC para melhorar a tomada de decisão do consumidor e o comportamento de compra de uma perspectiva CKM.Universidade Federal de Pernambuco2022-03-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionSystematic Literature Reveiw (SLR)application/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/25264210.51359/2526-7884.2022.252642CBR - Consumer Behavior Review; Vol. 6 No. 1 (2022): january-december; e-252642CBR - Consumer Behavior Review; v. 6 n. 1 (2022): january-december; e-2526422526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEenghttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/252642/40766Copyright (c) 2022 CBR - Consumer Behavior Reviewinfo:eu-repo/semantics/openAccessBarker, RachelHanekom, Janette2023-05-03T13:55:55Zoai:oai.periodicos.ufpe.br:article/252642Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-03T13:55:55Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false |
dc.title.none.fl_str_mv |
Theoretical framework for knowledge sharing and co-creation of messages on digital platforms: a consumer knowledge management perspective Referencial teórico para compartilhamento de conhecimentos e co-criação de mensagens em plataformas digitais: uma perspectiva de gestão de conhecimento do consumidor |
title |
Theoretical framework for knowledge sharing and co-creation of messages on digital platforms: a consumer knowledge management perspective |
spellingShingle |
Theoretical framework for knowledge sharing and co-creation of messages on digital platforms: a consumer knowledge management perspective Barker, Rachel consumer behavior knowledge sharing co-creation of messages digital platforms user-generated content consumer knowledge management. compartilhamento de conhecimento cocriação de mensagens plataformas digitais conteúdo gerado por usuários gestão do conhecimento do consumidor. |
title_short |
Theoretical framework for knowledge sharing and co-creation of messages on digital platforms: a consumer knowledge management perspective |
title_full |
Theoretical framework for knowledge sharing and co-creation of messages on digital platforms: a consumer knowledge management perspective |
title_fullStr |
Theoretical framework for knowledge sharing and co-creation of messages on digital platforms: a consumer knowledge management perspective |
title_full_unstemmed |
Theoretical framework for knowledge sharing and co-creation of messages on digital platforms: a consumer knowledge management perspective |
title_sort |
Theoretical framework for knowledge sharing and co-creation of messages on digital platforms: a consumer knowledge management perspective |
author |
Barker, Rachel |
author_facet |
Barker, Rachel Hanekom, Janette |
author_role |
author |
author2 |
Hanekom, Janette |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Barker, Rachel Hanekom, Janette |
dc.subject.por.fl_str_mv |
consumer behavior knowledge sharing co-creation of messages digital platforms user-generated content consumer knowledge management. compartilhamento de conhecimento cocriação de mensagens plataformas digitais conteúdo gerado por usuários gestão do conhecimento do consumidor. |
topic |
consumer behavior knowledge sharing co-creation of messages digital platforms user-generated content consumer knowledge management. compartilhamento de conhecimento cocriação de mensagens plataformas digitais conteúdo gerado por usuários gestão do conhecimento do consumidor. |
description |
Purpose: The main objective of this study was to develop and propose a comprehensive conceptual theoretical framework on the relationship between digital platforms, UGC, message co-creation, knowledge sharing, consumer decision-making and purchasing behavior and CKM discourse from an organisations-centered approach. Design/methodology/approach: This study entails a systematic literature review, adopting an exploratory and descriptive approach to obtain insights into the combined use of knowledge management (KM) and consumer behavioral theories. The focus is on the shift to metamodernism, an oscillation between modernity and postmodernity, as an interpretative framework.Discussion: The main contribution of this study is that it emphasizes a constant oscillation between the following key theoretical constructs that should take place in the organisation to enhance the consumer decision-making and purchasing behavior process: digital platforms; knowledge sharing; consumer message co-creation; consumer decision making and behavior; and consumer knowledge management (CKM). As knowledge-based organisations realise the need to create, share and apply knowledge as the basis of corporate value creation and sustainable competitive advantage, the realisation of these organisational goals is arguably increasingly dependent on the activities related to the KM process.Originality/value: The study’s theoretical originality and value is reflected in the integrated theoretical framework which shows the integration, application and linking of consumer behavior theory to a knowledge-based view in a CKM perspective. This application highlights the role of knowledge sharing in message co-creation and UGC to enhance consumer decision-making and purchasing behavior from a CKM perspective. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-03-17 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Systematic Literature Reveiw (SLR) |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/252642 10.51359/2526-7884.2022.252642 |
url |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/252642 |
identifier_str_mv |
10.51359/2526-7884.2022.252642 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/252642/40766 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 CBR - Consumer Behavior Review info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 CBR - Consumer Behavior Review |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Pernambuco |
publisher.none.fl_str_mv |
Universidade Federal de Pernambuco |
dc.source.none.fl_str_mv |
CBR - Consumer Behavior Review; Vol. 6 No. 1 (2022): january-december; e-252642 CBR - Consumer Behavior Review; v. 6 n. 1 (2022): january-december; e-252642 2526-7884 reponame:Consumer Behavior Review instname:Universidade Federal de Pernambuco (UFPE) instacron:UFPE |
instname_str |
Universidade Federal de Pernambuco (UFPE) |
instacron_str |
UFPE |
institution |
UFPE |
reponame_str |
Consumer Behavior Review |
collection |
Consumer Behavior Review |
repository.name.fl_str_mv |
Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE) |
repository.mail.fl_str_mv |
cbr@ufpe.br||periodicos.ufpe@ufpe.br |
_version_ |
1797220396101009408 |