How does consumer engagement take place in a collaborative space: business relationship or devotion?

Detalhes bibliográficos
Autor(a) principal: Lira, Jordana Soares de
Data de Publicação: 2020
Outros Autores: Silva Júnior, Omero Galdino da, Costa, Flávia Zimmerle da Nóbrega
Tipo de documento: Artigo
Idioma: por
Título da fonte: Consumer Behavior Review
Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244205
Resumo: Considering the naturalization of the consumer's productive role based on the changes caused by digital technologies, the present study had as main objective to analyze how small business entrepreneurs engage with a collaborative space, of which they are part, in the interior of Pernambuco. Thus, from this instrumental case study, we sought to understand how these service customers mean their relationship with this company. For this, a bibliographic research and a field research were carried out, collecting the data through the open interview and non-participant observation. In this qualitative research, the functional discourse analysis method was used. The results showed that the co-creation of the exhibitors in the relationship with the company is quite expressive, being, however, meant by them as an act of devotion and gratitude to the company.
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spelling How does consumer engagement take place in a collaborative space: business relationship or devotion?Como se dá o engajamento do consumidor em um espaço colaborativo: relação de negócios ou devoção?prosumer engagementcollaborative spacerelationship meaningprosumerization.engajamento do prossumidorespaço colaborativosignificação da relaçãoprossumerização.Considering the naturalization of the consumer's productive role based on the changes caused by digital technologies, the present study had as main objective to analyze how small business entrepreneurs engage with a collaborative space, of which they are part, in the interior of Pernambuco. Thus, from this instrumental case study, we sought to understand how these service customers mean their relationship with this company. For this, a bibliographic research and a field research were carried out, collecting the data through the open interview and non-participant observation. In this qualitative research, the functional discourse analysis method was used. The results showed that the co-creation of the exhibitors in the relationship with the company is quite expressive, being, however, meant by them as an act of devotion and gratitude to the company.Considerando a naturalização do papel produtivo do consumidor a partir das mudanças causadas pelas tecnologias digitais, o presente estudo teve como principal objetivo analisar como se dá o engajamento dos empresários de pequenos negócios com um espaço colaborativo, do qual fazem parte, no interior de Pernambuco. Assim, a partir desse estudo de caso instrumental buscou-se compreender como esses clientes de serviços significam a sua relação com essa empresa. Para isso, foram realizadas uma pesquisa bibliográfica e uma pesquisa de campo, coletando-se os dados por meio da entrevista aberta e da observação não-participante. Nessa pesquisa de cunho qualitativo, utilizou-se o método da análise de discurso funcional.  Os resultados apontaram que a cocriação dos expositores na relação com a empresa é bastante expressiva, sendo, contudo, significada por eles como um ato de devoção e gratidão para com a empresa.Universidade Federal de Pernambuco2020-02-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa Qualitativa; Estudo de casoapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/24420510.51359/2526-7884.2020.244205CBR - Consumer Behavior Review; Vol. 4 No. 1 (2020): january-april; 53-65CBR - Consumer Behavior Review; v. 4 n. 1 (2020): janeiro-abril; 53-652526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEporhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244205/35285Copyright (c) 2020 CBR - Consumer Behavior Reviewinfo:eu-repo/semantics/openAccessLira, Jordana Soares deSilva Júnior, Omero Galdino daCosta, Flávia Zimmerle da Nóbrega2023-05-26T02:03:47Zoai:oai.periodicos.ufpe.br:article/244205Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-26T02:03:47Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false
dc.title.none.fl_str_mv How does consumer engagement take place in a collaborative space: business relationship or devotion?
Como se dá o engajamento do consumidor em um espaço colaborativo: relação de negócios ou devoção?
title How does consumer engagement take place in a collaborative space: business relationship or devotion?
spellingShingle How does consumer engagement take place in a collaborative space: business relationship or devotion?
Lira, Jordana Soares de
prosumer engagement
collaborative space
relationship meaning
prosumerization.
engajamento do prossumidor
espaço colaborativo
significação da relação
prossumerização.
title_short How does consumer engagement take place in a collaborative space: business relationship or devotion?
title_full How does consumer engagement take place in a collaborative space: business relationship or devotion?
title_fullStr How does consumer engagement take place in a collaborative space: business relationship or devotion?
title_full_unstemmed How does consumer engagement take place in a collaborative space: business relationship or devotion?
title_sort How does consumer engagement take place in a collaborative space: business relationship or devotion?
author Lira, Jordana Soares de
author_facet Lira, Jordana Soares de
Silva Júnior, Omero Galdino da
Costa, Flávia Zimmerle da Nóbrega
author_role author
author2 Silva Júnior, Omero Galdino da
Costa, Flávia Zimmerle da Nóbrega
author2_role author
author
dc.contributor.author.fl_str_mv Lira, Jordana Soares de
Silva Júnior, Omero Galdino da
Costa, Flávia Zimmerle da Nóbrega
dc.subject.por.fl_str_mv prosumer engagement
collaborative space
relationship meaning
prosumerization.
engajamento do prossumidor
espaço colaborativo
significação da relação
prossumerização.
topic prosumer engagement
collaborative space
relationship meaning
prosumerization.
engajamento do prossumidor
espaço colaborativo
significação da relação
prossumerização.
description Considering the naturalization of the consumer's productive role based on the changes caused by digital technologies, the present study had as main objective to analyze how small business entrepreneurs engage with a collaborative space, of which they are part, in the interior of Pernambuco. Thus, from this instrumental case study, we sought to understand how these service customers mean their relationship with this company. For this, a bibliographic research and a field research were carried out, collecting the data through the open interview and non-participant observation. In this qualitative research, the functional discourse analysis method was used. The results showed that the co-creation of the exhibitors in the relationship with the company is quite expressive, being, however, meant by them as an act of devotion and gratitude to the company.
publishDate 2020
dc.date.none.fl_str_mv 2020-02-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa Qualitativa; Estudo de caso
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244205
10.51359/2526-7884.2020.244205
url https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244205
identifier_str_mv 10.51359/2526-7884.2020.244205
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244205/35285
dc.rights.driver.fl_str_mv Copyright (c) 2020 CBR - Consumer Behavior Review
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 CBR - Consumer Behavior Review
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Pernambuco
publisher.none.fl_str_mv Universidade Federal de Pernambuco
dc.source.none.fl_str_mv CBR - Consumer Behavior Review; Vol. 4 No. 1 (2020): january-april; 53-65
CBR - Consumer Behavior Review; v. 4 n. 1 (2020): janeiro-abril; 53-65
2526-7884
reponame:Consumer Behavior Review
instname:Universidade Federal de Pernambuco (UFPE)
instacron:UFPE
instname_str Universidade Federal de Pernambuco (UFPE)
instacron_str UFPE
institution UFPE
reponame_str Consumer Behavior Review
collection Consumer Behavior Review
repository.name.fl_str_mv Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)
repository.mail.fl_str_mv cbr@ufpe.br||periodicos.ufpe@ufpe.br
_version_ 1797220395849351168

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