ANALYSIS OF THE USE OF MOBILE AND WIRELESS INFORMATION TECHNOLOGY (MWIT) IN THE BEEF CHAIN: A CASE STUDY IN THE STATE OF GOIÁS (BRAZIL)
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REAd (Porto Alegre. Online) |
Texto Completo: | https://seer.ufrgs.br/index.php/read/article/view/46090 |
Resumo: | The increasing use of Information Technology (IT) has influenced companies’ configurations in several sectors and caused changes in labor relations, in production processes, in marketing strategies, communication, amongother elements of organizational life. Since these technologies are available at several locations through the use of different types of devices, the so-called Mobile andWireless Information Technology (MWIT) has been widespread in agribusiness. The goal of this paper is to analyze the use of MWIT in different agents of the beef chain. We have conducted a case study in the beef chain of the state of Goiás (Brazil), which holds10.2% of all Brazilian livestock production. The paper aims to analyze the use of MWIT among distinguished agents throughout the beef supply chain. Secondly, it also identifies challenges and opportunities for the use of MWIT and, as it may cause changes and innovations. The method was the single case study, with the unit of analysis being the beef chain in the state of Goiás. Experts and companies ´managers, involved in the different value chain activities (nursing, raising, fattening and trading) were interviewed. Main findings pointed out that the use of MWIT contributes to operational practicesfor the organizations but, on the other, they do not contribute to the chain integration or management. Barriers to the use of the MWIT identified in this study are: technology high cost, lack of infrastructure of electrical energy and telecommunications, trained labor but also the conservative attitude of the chain members and lack of farm-level support by the technology suppliers.The benefits obtained with the use of MWIT are related to inventory control, production, productivity, security for owners/shareholders, availability and information quality. In the production process, the main benefits were the individual control of cattle, the reduction on data typing and also a better nutritional management.The use of earrings with code bar or electronic device (RFID) associated to an information system made possible to comply with traceability. As a conclusion, we highlight the operational use of MWIT, but although the literature suggests that these can be used to improve the supply chain management, these practices could not be identified in this case study. |
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ANALYSIS OF THE USE OF MOBILE AND WIRELESS INFORMATION TECHNOLOGY (MWIT) IN THE BEEF CHAIN: A CASE STUDY IN THE STATE OF GOIÁS (BRAZIL)ANÁLISIS DE LA UTILIZACIÓN DE TECNOLOGÍAS DE LA INFORMACIÓN MÓBILES Y SIN CABLES (TIMS) EN LA CADENA BOVINA: UN ESTUDIO DE CASO EN EL ESTADO DE GOIÁSANÁLISE DA UTILIZAÇÃO DE TECNOLOGIAS DA INFORMAÇÃO MÓVEIS E SEM FIO (TIMS) NA CADEIA BOVINA: UM ESTUDO DE CASO NO ESTADO DE GOIÁSTecnologias da Informação Móveis e Sem FioCadeia bovinaAdoção de Tecnologia da InformaçãoRastreabilidadeMobile and Wireless Information Technology (MWIT)Beef ChainInformation Technology AdoptionTraceability.Tecnologías de la Información Móviles y Sin CablesCadena BovinaAdopción de Tecnología de la InformaciónRastreoThe increasing use of Information Technology (IT) has influenced companies’ configurations in several sectors and caused changes in labor relations, in production processes, in marketing strategies, communication, amongother elements of organizational life. Since these technologies are available at several locations through the use of different types of devices, the so-called Mobile andWireless Information Technology (MWIT) has been widespread in agribusiness. The goal of this paper is to analyze the use of MWIT in different agents of the beef chain. We have conducted a case study in the beef chain of the state of Goiás (Brazil), which holds10.2% of all Brazilian livestock production. The paper aims to analyze the use of MWIT among distinguished agents throughout the beef supply chain. Secondly, it also identifies challenges and opportunities for the use of MWIT and, as it may cause changes and innovations. The method was the single case study, with the unit of analysis being the beef chain in the state of Goiás. Experts and companies ´managers, involved in the different value chain activities (nursing, raising, fattening and trading) were interviewed. Main findings pointed out that the use of MWIT contributes to operational practicesfor the organizations but, on the other, they do not contribute to the chain integration or management. Barriers to the use of the MWIT identified in this study are: technology high cost, lack of infrastructure of electrical energy and telecommunications, trained labor but also the conservative attitude of the chain members and lack of farm-level support by the technology suppliers.The benefits obtained with the use of MWIT are related to inventory control, production, productivity, security for owners/shareholders, availability and information quality. In the production process, the main benefits were the individual control of cattle, the reduction on data typing and also a better nutritional management.The use of earrings with code bar or electronic device (RFID) associated to an information system made possible to comply with traceability. As a conclusion, we highlight the operational use of MWIT, but although the literature suggests that these can be used to improve the supply chain management, these practices could not be identified in this case study.El creciente uso de Tecnologías de la Información (TI) ha influenciado la configuración de empresas en diversos sectores de la economía y causado cambios en las relaciones de trabajo, de los medios de producción, en las formas de comercialización, en la comunicación, entre otros aspectos de la vida organizacional. Por su accesibilidad en diversos locales y en distintos formatos de dispositivos, las llamadas Tecnologías de la Información Móviles y Sin Cables (TIMS) están con amplia divulgación en el agronegocio. El objetivo de esa investigación es analizar la utilización de las TIMS en los distintos eslabones de la cadena bovina, identificando los retos y las oportunidades para el uso de esas tecnologías, bien como posibles cambios o innovaciones generadas con su utilización. El método fue el estudio de caso único, usando como unidad de análisis la cadena pecuaria de corte del estado de Goiás. El estudio buscó especialistas y gestores de empresas pertenecientes a distintos eslabones de la cadena (cría, recría, engorde, frigorífico y trader). Como principales resultados, se percibe que las TIMS contribuyeron de manera significativa para el avanzo en las prácticas operacionales de las empresas investigadas que adoptan esas tecnologías, pero no para la gestión o integración de la cadena. Problemas como el alto costo de la tecnología, la falta de infraestructura de energía eléctrica, de telecomunicaciones y de mano de obra calificada, así como el conservadorismo a lo largo de la cadena y la falta de soporte a las propiedades por parte de los abastecedores de tecnología son algunas de las principales barreras para la elección de las TIMS. Los éxitos obtenidos con el uso de esa tecnología están vinculados al perfeccionamiento en el control del stock, producción, productividad, seguridad para los propietarios/accionista, disponibilidad y calidad de las informaciones. En la producción se destaca el control individual de los animales, la reducción en los errores de lanzamiento y una mejor gestión nutricional. Con el uso de pendientes con códigos de barra o electrónicos (RFID) para control individual del animal asociado a un sistema de información, es posible garantizar el rastreo. En la conclusión, el estudio destaca los resultados operacionales del uso de las TIMS, pero a pesar de la literatura sugerir que ellas pueden ser usadas para mejorar la gestión de la cadena de abastecimientos, no se identificó en la investigación acciones relevantes en esta dirección.O crescente uso de Tecnologias da Informação (TI) tem influenciado a configuração de empresas em diversos setores da economia e provocado mudanças nas relações de trabalho, dos meios de produção, nas formas de comercialização, na comunicação, entre outros aspectos da vida organizacional. Por serem acessíveis em diversos locais e em diferentes formatos de dispositivos, as chamadas Tecnologias da Informação Móveis e Sem Fio (TIMS) vem sendo difundidas no agronegócio. O objetivo deste trabalho é analisar a utilização das TIMS nos diferentes elos da cadeia bovina, identificando os desafios e as oportunidades para o uso dessas tecnologias, bem como possíveis mudanças ou inovações geradas com a sua utilização. O método foi o de estudo de caso único, tendo como unidade de análise a cadeia da pecuária de corte do estado de Goiás. O estudo acessou especialistas e gestores de empresas pertencentes aos diferentes elos da cadeia (cria, recria, engorda, frigorífico e trader). Como principais resultados, percebeu-se que as TIMS contribuíram significativamente para o avanço nas práticas operacionais das empresas pesquisadas que adotam essas tecnologias, mas não para a gestão ou integração da cadeia. Problemas como o alto custo da tecnologia, a falta de infraestrutura de energia elétrica, de telecomunicações e de mão de obra qualificada, bem como o conservadorismo ao longo da cadeia e a falta de suporte às propriedades por parte dos fornecedores de tecnologia são algumas das principais barreiras para adoção das TIMS. Os ganhos obtidos com o uso dessa tecnologia estão relacionados a aprimoramentos no controle de estoque, produção, produtividade, segurança para os proprietários/acionistas, disponibilidade e qualidade das informações. Na produção destaca-se o controle individual dos animais, a redução nos erros de lançamento e uma melhor gestão nutricional. Com a utilização de brincos com códigos de barra ou eletrônicos (RFID) para controle individual do animal associado a um sistema de informação, é possível garantir a rastreabilidade. Na conclusão, o estudo destaca os resultados operacionais do uso das TIMS, mas apesar da literatura sugerir que elas podem ser utilizadas para melhor gestão da cadeia de suprimentos, não se identificou na pesquisa ações relevantes nesta direção.Universidade Federal do Rio Grande do Sul2014-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersioncase studyestudio de casoAvaliado pelos paresinfo:eu-repo/semantics/otherapplication/pdfhttps://seer.ufrgs.br/index.php/read/article/view/46090Electronic Review of Administration; Vol. 20 No. 1 (2014): Edição 77 - jan/abr 2014; 140-169Revista Electrónica de Administración; Vol. 20 Núm. 1 (2014): Edição 77 - jan/abr 2014; 140-169Revista Eletrônica de Administração; v. 20 n. 1 (2014): Edição 77 - jan/abr 2014; 140-1691413-23111980-4164reponame:REAd (Porto Alegre. Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/read/article/view/46090/28716Gomes da Costa, ElianeZanela Klein, AmarolindaMarques Vieira, Lucianainfo:eu-repo/semantics/openAccess2014-04-01T18:40:50Zoai:seer.ufrgs.br:article/46090Revistahttp://seer.ufrgs.br/index.php/read/indexPUBhttps://seer.ufrgs.br/read/oaiea_read@ufrgs.br1413-23111413-2311opendoar:2014-04-01T18:40:50REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.none.fl_str_mv |
ANALYSIS OF THE USE OF MOBILE AND WIRELESS INFORMATION TECHNOLOGY (MWIT) IN THE BEEF CHAIN: A CASE STUDY IN THE STATE OF GOIÁS (BRAZIL) ANÁLISIS DE LA UTILIZACIÓN DE TECNOLOGÍAS DE LA INFORMACIÓN MÓBILES Y SIN CABLES (TIMS) EN LA CADENA BOVINA: UN ESTUDIO DE CASO EN EL ESTADO DE GOIÁS ANÁLISE DA UTILIZAÇÃO DE TECNOLOGIAS DA INFORMAÇÃO MÓVEIS E SEM FIO (TIMS) NA CADEIA BOVINA: UM ESTUDO DE CASO NO ESTADO DE GOIÁS |
title |
ANALYSIS OF THE USE OF MOBILE AND WIRELESS INFORMATION TECHNOLOGY (MWIT) IN THE BEEF CHAIN: A CASE STUDY IN THE STATE OF GOIÁS (BRAZIL) |
spellingShingle |
ANALYSIS OF THE USE OF MOBILE AND WIRELESS INFORMATION TECHNOLOGY (MWIT) IN THE BEEF CHAIN: A CASE STUDY IN THE STATE OF GOIÁS (BRAZIL) Gomes da Costa, Eliane Tecnologias da Informação Móveis e Sem Fio Cadeia bovina Adoção de Tecnologia da Informação Rastreabilidade Mobile and Wireless Information Technology (MWIT) Beef Chain Information Technology Adoption Traceability. Tecnologías de la Información Móviles y Sin Cables Cadena Bovina Adopción de Tecnología de la Información Rastreo |
title_short |
ANALYSIS OF THE USE OF MOBILE AND WIRELESS INFORMATION TECHNOLOGY (MWIT) IN THE BEEF CHAIN: A CASE STUDY IN THE STATE OF GOIÁS (BRAZIL) |
title_full |
ANALYSIS OF THE USE OF MOBILE AND WIRELESS INFORMATION TECHNOLOGY (MWIT) IN THE BEEF CHAIN: A CASE STUDY IN THE STATE OF GOIÁS (BRAZIL) |
title_fullStr |
ANALYSIS OF THE USE OF MOBILE AND WIRELESS INFORMATION TECHNOLOGY (MWIT) IN THE BEEF CHAIN: A CASE STUDY IN THE STATE OF GOIÁS (BRAZIL) |
title_full_unstemmed |
ANALYSIS OF THE USE OF MOBILE AND WIRELESS INFORMATION TECHNOLOGY (MWIT) IN THE BEEF CHAIN: A CASE STUDY IN THE STATE OF GOIÁS (BRAZIL) |
title_sort |
ANALYSIS OF THE USE OF MOBILE AND WIRELESS INFORMATION TECHNOLOGY (MWIT) IN THE BEEF CHAIN: A CASE STUDY IN THE STATE OF GOIÁS (BRAZIL) |
author |
Gomes da Costa, Eliane |
author_facet |
Gomes da Costa, Eliane Zanela Klein, Amarolinda Marques Vieira, Luciana |
author_role |
author |
author2 |
Zanela Klein, Amarolinda Marques Vieira, Luciana |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Gomes da Costa, Eliane Zanela Klein, Amarolinda Marques Vieira, Luciana |
dc.subject.por.fl_str_mv |
Tecnologias da Informação Móveis e Sem Fio Cadeia bovina Adoção de Tecnologia da Informação Rastreabilidade Mobile and Wireless Information Technology (MWIT) Beef Chain Information Technology Adoption Traceability. Tecnologías de la Información Móviles y Sin Cables Cadena Bovina Adopción de Tecnología de la Información Rastreo |
topic |
Tecnologias da Informação Móveis e Sem Fio Cadeia bovina Adoção de Tecnologia da Informação Rastreabilidade Mobile and Wireless Information Technology (MWIT) Beef Chain Information Technology Adoption Traceability. Tecnologías de la Información Móviles y Sin Cables Cadena Bovina Adopción de Tecnología de la Información Rastreo |
description |
The increasing use of Information Technology (IT) has influenced companies’ configurations in several sectors and caused changes in labor relations, in production processes, in marketing strategies, communication, amongother elements of organizational life. Since these technologies are available at several locations through the use of different types of devices, the so-called Mobile andWireless Information Technology (MWIT) has been widespread in agribusiness. The goal of this paper is to analyze the use of MWIT in different agents of the beef chain. We have conducted a case study in the beef chain of the state of Goiás (Brazil), which holds10.2% of all Brazilian livestock production. The paper aims to analyze the use of MWIT among distinguished agents throughout the beef supply chain. Secondly, it also identifies challenges and opportunities for the use of MWIT and, as it may cause changes and innovations. The method was the single case study, with the unit of analysis being the beef chain in the state of Goiás. Experts and companies ´managers, involved in the different value chain activities (nursing, raising, fattening and trading) were interviewed. Main findings pointed out that the use of MWIT contributes to operational practicesfor the organizations but, on the other, they do not contribute to the chain integration or management. Barriers to the use of the MWIT identified in this study are: technology high cost, lack of infrastructure of electrical energy and telecommunications, trained labor but also the conservative attitude of the chain members and lack of farm-level support by the technology suppliers.The benefits obtained with the use of MWIT are related to inventory control, production, productivity, security for owners/shareholders, availability and information quality. In the production process, the main benefits were the individual control of cattle, the reduction on data typing and also a better nutritional management.The use of earrings with code bar or electronic device (RFID) associated to an information system made possible to comply with traceability. As a conclusion, we highlight the operational use of MWIT, but although the literature suggests that these can be used to improve the supply chain management, these practices could not be identified in this case study. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-04-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion case study estudio de caso Avaliado pelos pares info:eu-repo/semantics/other |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://seer.ufrgs.br/index.php/read/article/view/46090 |
url |
https://seer.ufrgs.br/index.php/read/article/view/46090 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://seer.ufrgs.br/index.php/read/article/view/46090/28716 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
dc.source.none.fl_str_mv |
Electronic Review of Administration; Vol. 20 No. 1 (2014): Edição 77 - jan/abr 2014; 140-169 Revista Electrónica de Administración; Vol. 20 Núm. 1 (2014): Edição 77 - jan/abr 2014; 140-169 Revista Eletrônica de Administração; v. 20 n. 1 (2014): Edição 77 - jan/abr 2014; 140-169 1413-2311 1980-4164 reponame:REAd (Porto Alegre. Online) instname:Universidade Federal do Rio Grande do Sul (UFRGS) instacron:UFRGS |
instname_str |
Universidade Federal do Rio Grande do Sul (UFRGS) |
instacron_str |
UFRGS |
institution |
UFRGS |
reponame_str |
REAd (Porto Alegre. Online) |
collection |
REAd (Porto Alegre. Online) |
repository.name.fl_str_mv |
REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS) |
repository.mail.fl_str_mv |
ea_read@ufrgs.br |
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1799766204692299776 |