ORGANIZATIONAL STRATEGY IN COMPETITIVENESS: A THEORETICAL STUDY

Bibliographic Details
Main Author: de Oliveira, Letícia
Publication Date: 2013
Format: Article
Language: por
Source: REAd (Porto Alegre. Online)
Download full: https://seer.ufrgs.br/index.php/read/article/view/41883
Summary: The proposal of this paper is to put together concepts and ideas and promote discussion about organizational strategy from the competitiveness perspective, while attempting to demonstrate how organizational strategies increment competitiveness. It is verified that the enterprise environment was deeply affected by the recent transformations in the globalized world and in the new economy, specially regarding fastness in changes and growing rivalry for competitiveness. As a result, companies are adopting management methods that are better fit to this new environmental reality. Porter’s studies have offered a relevant contribution to understanding competitiveness. However, they are focused on external environment, viewing industry either as unity of analysis or object of study. Above all, the success in the competitive world is dependent upon fast answers and managerial capacity to coordinate tangible and intangible resources to fulfill organizational goals.
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spelling ORGANIZATIONAL STRATEGY IN COMPETITIVENESS: A THEORETICAL STUDYLA ESTRATEGIA ORGANIZACIONAL EN LA COMPETITIVIDAD: UN ESTUDIO TEÓRICOA ESTRATÉGIA ORGANIZACIONAL NA COMPETITIVIDADE: UM ESTUDO TEÓRICOorganizational strategycompetitivenessEstrategia organizacionalcompetitividadEstratégia organizacionalcompetitividade The proposal of this paper is to put together concepts and ideas and promote discussion about organizational strategy from the competitiveness perspective, while attempting to demonstrate how organizational strategies increment competitiveness. It is verified that the enterprise environment was deeply affected by the recent transformations in the globalized world and in the new economy, specially regarding fastness in changes and growing rivalry for competitiveness. As a result, companies are adopting management methods that are better fit to this new environmental reality. Porter’s studies have offered a relevant contribution to understanding competitiveness. However, they are focused on external environment, viewing industry either as unity of analysis or object of study. Above all, the success in the competitive world is dependent upon fast answers and managerial capacity to coordinate tangible and intangible resources to fulfill organizational goals. El presente trabajo propone reunir conceptos e ideas, y provocar cuestionamientos acerca de la estrategia organizacional, bajo la perspectiva de la competitividad, buscando demostrar como las estrategias organizacionales incrementan la competitividad. Se observa que las recientes transformaciones en el mundo globalizado y en la nueva economía causaron alteraciones profundas en la estructura del ambiente empresarial, principalmente en lo que se refiere al aumento de la velocidad de los cambios y al aumento de la competencia en la búsqueda por la competitividad. Así, las empresas pasan a adoptar métodos de gestión que sean más adecuados a esta nueva realidad ambiental. Los estudios de Porter dieron una contribución relevante al entendimiento de la competitividad, sin embargo, enfatizan el ambiente externo y consideran a la industria como unidad de análisis u objeto de estudio. El éxito en el mundo competitivo actual depende, principalmente, de respuestas rápidas y capacidad gerencial para coordinar recursos tangibles para llegar a objetivos organizacionales. O presente trabalho propõe reunir conceitos e idéias, e provocar questionamentos a respeito da estratégia organizacional, sob a perspectiva da competitividade, procurando demonstrar como as estratégias organizacionais incrementam a competitividade. Observa-se que as recentes transformações no mundo globalização e na nova economia causaram alterações profundas na estrutura do ambiente empresarial, principalmente no que se refere ao aumento da velocidade de mudanças e do aumento da concorrência na busca por competitividade. Assim, as empresas passam adotar métodos de gestão que sejam mais adequados a esta nova realidade ambiental. Os estudos de Porter deram uma contribuição relevante ao entendimento de competitividade, entretanto, eles enfatizam o ambiente externo e consideram a indústria como unidade de análise ou objeto de estudo. O sucesso no mundo competitivo atual depende, sobretudo, de respostas rápidas e capacidade gerencial para coordenar recursos tangíveis e intangíveis para atingir objetivos organizacionais. Universidade Federal do Rio Grande do Sul2013-08-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionscientific articleartículo científicoAvaliado pelos paresartigo científicoapplication/pdfhttps://seer.ufrgs.br/index.php/read/article/view/41883Electronic Review of Administration; Vol. 10 No. 4 (2004): Edição 40 - jul/ago 2004Revista Electrónica de Administración; Vol. 10 Núm. 4 (2004): Edição 40 - jul/ago 2004Revista Eletrônica de Administração; v. 10 n. 4 (2004): Edição 40 - jul/ago 20041413-23111980-4164reponame:REAd (Porto Alegre. Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/read/article/view/41883/26496de Oliveira, Letíciainfo:eu-repo/semantics/openAccess2013-08-20T15:11:53Zoai:seer.ufrgs.br:article/41883Revistahttp://seer.ufrgs.br/index.php/read/indexPUBhttps://seer.ufrgs.br/read/oaiea_read@ufrgs.br1413-23111413-2311opendoar:2013-08-20T15:11:53REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv ORGANIZATIONAL STRATEGY IN COMPETITIVENESS: A THEORETICAL STUDY
LA ESTRATEGIA ORGANIZACIONAL EN LA COMPETITIVIDAD: UN ESTUDIO TEÓRICO
A ESTRATÉGIA ORGANIZACIONAL NA COMPETITIVIDADE: UM ESTUDO TEÓRICO
title ORGANIZATIONAL STRATEGY IN COMPETITIVENESS: A THEORETICAL STUDY
spellingShingle ORGANIZATIONAL STRATEGY IN COMPETITIVENESS: A THEORETICAL STUDY
de Oliveira, Letícia
organizational strategy
competitiveness
Estrategia organizacional
competitividad
Estratégia organizacional
competitividade
title_short ORGANIZATIONAL STRATEGY IN COMPETITIVENESS: A THEORETICAL STUDY
title_full ORGANIZATIONAL STRATEGY IN COMPETITIVENESS: A THEORETICAL STUDY
title_fullStr ORGANIZATIONAL STRATEGY IN COMPETITIVENESS: A THEORETICAL STUDY
title_full_unstemmed ORGANIZATIONAL STRATEGY IN COMPETITIVENESS: A THEORETICAL STUDY
title_sort ORGANIZATIONAL STRATEGY IN COMPETITIVENESS: A THEORETICAL STUDY
author de Oliveira, Letícia
author_facet de Oliveira, Letícia
author_role author
dc.contributor.author.fl_str_mv de Oliveira, Letícia
dc.subject.por.fl_str_mv organizational strategy
competitiveness
Estrategia organizacional
competitividad
Estratégia organizacional
competitividade
topic organizational strategy
competitiveness
Estrategia organizacional
competitividad
Estratégia organizacional
competitividade
description The proposal of this paper is to put together concepts and ideas and promote discussion about organizational strategy from the competitiveness perspective, while attempting to demonstrate how organizational strategies increment competitiveness. It is verified that the enterprise environment was deeply affected by the recent transformations in the globalized world and in the new economy, specially regarding fastness in changes and growing rivalry for competitiveness. As a result, companies are adopting management methods that are better fit to this new environmental reality. Porter’s studies have offered a relevant contribution to understanding competitiveness. However, they are focused on external environment, viewing industry either as unity of analysis or object of study. Above all, the success in the competitive world is dependent upon fast answers and managerial capacity to coordinate tangible and intangible resources to fulfill organizational goals.
publishDate 2013
dc.date.none.fl_str_mv 2013-08-16
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
scientific article
artículo científico
Avaliado pelos pares
artigo científico
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/read/article/view/41883
url https://seer.ufrgs.br/index.php/read/article/view/41883
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/read/article/view/41883/26496
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Electronic Review of Administration; Vol. 10 No. 4 (2004): Edição 40 - jul/ago 2004
Revista Electrónica de Administración; Vol. 10 Núm. 4 (2004): Edição 40 - jul/ago 2004
Revista Eletrônica de Administração; v. 10 n. 4 (2004): Edição 40 - jul/ago 2004
1413-2311
1980-4164
reponame:REAd (Porto Alegre. Online)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
institution UFRGS
reponame_str REAd (Porto Alegre. Online)
collection REAd (Porto Alegre. Online)
repository.name.fl_str_mv REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ea_read@ufrgs.br
_version_ 1799766203755921408

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