Strategies of educational work in the teaching of advertising design: the orientation activity as learning situation

Detalhes bibliográficos
Autor(a) principal: Hansen, Fábio
Data de Publicação: 2016
Outros Autores: Petermann, Juliana, Correa, Rodrigo Stéfani
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/59527
Resumo: In a leaning investigation for MCTI/CNPq, accomplished in a inter-institutional partnership among UFPE, UFSM and UFPR, seeking to examine the pedagogic practices adopted by the teachers that act in disciplines whose purpose is the teaching of advertising design. Special attention relapses on the orientation process - teaching strategy in that the teacher accompanies the students in a systematic way and it collaborates in the overcoming of difficulties. We observed, starting from the field work anchored in recordings of classes in audio and video, that the advertising teacher needs continuous formation to convert the orientation activity in a strategic instant of knowledge change, interaction and sense production, in order to favor the mediation and the formation of an appropriate atmosphere for learning that the student wants to set in the challenges of wanting to learn creativity.
id UFRGS-6_ceefbce88e656770abd9b28c2b66ccf8
oai_identifier_str oai:seer.ufrgs.br:article/59527
network_acronym_str UFRGS-6
network_name_str Intexto (Porto Alegre)
repository_id_str
spelling Strategies of educational work in the teaching of advertising design: the orientation activity as learning situationEstratégias de trabalho docente no ensino de criação publicitária: a atividade de orientação como situação de aprendizagemTeaching. Advertising design. Orientation process. Advertising formation. Educational word.Ensino. Criação publicitária. Processo de orientação. Formação publicitária. Trabalho docente.In a leaning investigation for MCTI/CNPq, accomplished in a inter-institutional partnership among UFPE, UFSM and UFPR, seeking to examine the pedagogic practices adopted by the teachers that act in disciplines whose purpose is the teaching of advertising design. Special attention relapses on the orientation process - teaching strategy in that the teacher accompanies the students in a systematic way and it collaborates in the overcoming of difficulties. We observed, starting from the field work anchored in recordings of classes in audio and video, that the advertising teacher needs continuous formation to convert the orientation activity in a strategic instant of knowledge change, interaction and sense production, in order to favor the mediation and the formation of an appropriate atmosphere for learning that the student wants to set in the challenges of wanting to learn creativity.Em uma investigação apoiada pelo MCTI/CNPq, realizada em parceria interinstitucional entre a UFPE, a UFSM e a UFPR, buscamos examinar as práticas pedagógicas adotadas pelos docentes que atuam em disciplinas cuja finalidade é o ensino de criação publicitária. Atenção especial recai ao processo de orientação - estratégia de ensino em que o professor acompanha os estudantes de forma sistemática e colabora na superação de dificuldades. Observamos, a partir do trabalho de campo ancorado em gravações de aulas em áudio e vídeo, que o professor publicitário necessita de contínua formação para converter a atividade de orientação em um instante estratégico de troca de conhecimento, interação e produção de sentido, a fim de favorecer a mediação e a formação de um ambiente adequado para aprendizagem em que o estudante queira se lançar nos desafios do querer aprender criatividade.Universidade Federal do Rio Grande do Sul2016-08-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa Empíricaapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/5952710.19132/1807-8583201636.163-182Intexto; n. 36, maio/ago. 2016; 163-182Intexto; n. 36, maio/ago. 2016; 163-182Intexto; n. 36, maio/ago. 2016; 163-182Intexto; n. 36, maio/ago. 2016; 163-182Intexto; n. 36, maio/ago. 2016; 163-1821807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/59527/37707Copyright (c) 2016 Fábio Hansen, Juliana Petermann, Rodrigo Stéfani Correahttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessHansen, FábioPetermann, JulianaCorrea, Rodrigo Stéfani2023-11-23T17:25:46Zoai:seer.ufrgs.br:article/59527Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-11-23T17:25:46Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Strategies of educational work in the teaching of advertising design: the orientation activity as learning situation
Estratégias de trabalho docente no ensino de criação publicitária: a atividade de orientação como situação de aprendizagem
title Strategies of educational work in the teaching of advertising design: the orientation activity as learning situation
spellingShingle Strategies of educational work in the teaching of advertising design: the orientation activity as learning situation
Hansen, Fábio
Teaching. Advertising design. Orientation process. Advertising formation. Educational word.
Ensino. Criação publicitária. Processo de orientação. Formação publicitária. Trabalho docente.
title_short Strategies of educational work in the teaching of advertising design: the orientation activity as learning situation
title_full Strategies of educational work in the teaching of advertising design: the orientation activity as learning situation
title_fullStr Strategies of educational work in the teaching of advertising design: the orientation activity as learning situation
title_full_unstemmed Strategies of educational work in the teaching of advertising design: the orientation activity as learning situation
title_sort Strategies of educational work in the teaching of advertising design: the orientation activity as learning situation
author Hansen, Fábio
author_facet Hansen, Fábio
Petermann, Juliana
Correa, Rodrigo Stéfani
author_role author
author2 Petermann, Juliana
Correa, Rodrigo Stéfani
author2_role author
author
dc.contributor.author.fl_str_mv Hansen, Fábio
Petermann, Juliana
Correa, Rodrigo Stéfani
dc.subject.por.fl_str_mv Teaching. Advertising design. Orientation process. Advertising formation. Educational word.
Ensino. Criação publicitária. Processo de orientação. Formação publicitária. Trabalho docente.
topic Teaching. Advertising design. Orientation process. Advertising formation. Educational word.
Ensino. Criação publicitária. Processo de orientação. Formação publicitária. Trabalho docente.
description In a leaning investigation for MCTI/CNPq, accomplished in a inter-institutional partnership among UFPE, UFSM and UFPR, seeking to examine the pedagogic practices adopted by the teachers that act in disciplines whose purpose is the teaching of advertising design. Special attention relapses on the orientation process - teaching strategy in that the teacher accompanies the students in a systematic way and it collaborates in the overcoming of difficulties. We observed, starting from the field work anchored in recordings of classes in audio and video, that the advertising teacher needs continuous formation to convert the orientation activity in a strategic instant of knowledge change, interaction and sense production, in order to favor the mediation and the formation of an appropriate atmosphere for learning that the student wants to set in the challenges of wanting to learn creativity.
publishDate 2016
dc.date.none.fl_str_mv 2016-08-26
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa Empírica
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/59527
10.19132/1807-8583201636.163-182
url https://seer.ufrgs.br/index.php/intexto/article/view/59527
identifier_str_mv 10.19132/1807-8583201636.163-182
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/59527/37707
dc.rights.driver.fl_str_mv Copyright (c) 2016 Fábio Hansen, Juliana Petermann, Rodrigo Stéfani Correa
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Fábio Hansen, Juliana Petermann, Rodrigo Stéfani Correa
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; n. 36, maio/ago. 2016; 163-182
Intexto; n. 36, maio/ago. 2016; 163-182
Intexto; n. 36, maio/ago. 2016; 163-182
Intexto; n. 36, maio/ago. 2016; 163-182
Intexto; n. 36, maio/ago. 2016; 163-182
1807-8583
reponame:Intexto (Porto Alegre)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
institution UFRGS
reponame_str Intexto (Porto Alegre)
collection Intexto (Porto Alegre)
repository.name.fl_str_mv Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ||intexto@ufrgs.br
_version_ 1799766109448044544

Registros relacionados