Informal work, gender and family: a hermeneutic of cosmetic resellers' account of oneself

• Autor(a) principal: Rodrigues, Emanuelle Gonçalves Brandão
• Data de Publicação: 2022
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Intexto (Porto Alegre)
• Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/121391
• topic: trabalho informal; venda direta; revendedoras de cosméticos; hermenêutica; comunicação e gênero; informal work; direct sale; cosmetic resellers; hermeneutics; communication and gender

Seeking to explore the methodological potential of a hermeneutic approach for communication studies in the context of informal work, the purpose of this article is to analyze the accounts of oneself of direct sales workers in the cosmetics industry as a way to understand the production of meanings about labor relations with sector organizations. Contextualized in the Covid-19 (SARS-CoV-2) pandemic, this study starts from the proposition of Díaz, based on the hermeneutics of Paul Ricoeur, whose objective is to develop a comparative analysis of categories identified in different interlocutors. This is a critical reflection on the meanings of work produced by organizations in their communication, but taking as an object of analysis their workforce, the cosmetics resellers. The results point to the existence of significant contradictions in the discourses of Direct Sales Companies, which promote an ideal of entrepreneurial autonomy that is not effective in practice. These tensions extend to the accounts of the workers, whose discourses are disturbed by specific political, economic and cultural rationalities.