MISSION STATEMENT: ANALYSIS OF THE ELEMENTS OF PEARCE II (1982) IN THE MISSION OF BRAZILIAN PUBLIC UNIVERSITIES

Detalhes bibliográficos
Autor(a) principal: Araújo, Monique Albers
Data de Publicação: 2018
Outros Autores: Michelon, Paula de Souza, Lunkes, Rogério João
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ambiente Contábil
Texto Completo: https://periodicos.ufrn.br/ambiente/article/view/13440
Resumo: The present article aims to identify and analyze the elements proposed by Pearce II (1982) present in the missions of public universities in Brazil. For this purpose, 97 universities were selected on the website of the Ministério da Educação e Cultura (MEC) to compose the study population. The sample is restricted to 70 universities that have released their missions in their electronic addresses. We defined the Pearce II (1982) model of eight elements as an effective mission index. The results show that the main elements present in the missions of the Brazilian public universities are products or services, geographic domain, values and the philosophy of the organization. Regarding effectiveness, most of the analyzed universities have only 2 of the 8 elements proposed by Pearce II (1982). The research contributed to the perception that Brazilian public universities carry out their missions according to their respective structures or to comply with the Institutional Development Plan, without necessarily using them as a strategic tool. It is concluded that, despite their managerial importance, the definitions of organizational mission of the universities examined are not effective.
id UFRN-3_d3c1352109ade77f156750650d6e8818
oai_identifier_str oai:periodicos.ufrn.br:article/13440
network_acronym_str UFRN-3
network_name_str Revista Ambiente Contábil
repository_id_str
spelling MISSION STATEMENT: ANALYSIS OF THE ELEMENTS OF PEARCE II (1982) IN THE MISSION OF BRAZILIAN PUBLIC UNIVERSITIESMISIÓN INSTITUCIONAL: ANÁLISIS DE LOS ELEMENTOS DE PEARCE II (1982) EN LA MISIÓN DE LAS UNIVERSIDADES PÚBLICAS BRASILEÑASMISSÃO INSTITUCIONAL: ANÁLISE DOS ELEMENTOS DE PEARCE II (1982) NA MISSÃO DAS UNIVERSIDADES PÚBLICAS BRASILEIRASMission statement. Strategic planning. Effectiveness.Misión institucional. Planificación estratégica. Efectividad.Missão institucional. Planejamento estratégico. Efetividade.The present article aims to identify and analyze the elements proposed by Pearce II (1982) present in the missions of public universities in Brazil. For this purpose, 97 universities were selected on the website of the Ministério da Educação e Cultura (MEC) to compose the study population. The sample is restricted to 70 universities that have released their missions in their electronic addresses. We defined the Pearce II (1982) model of eight elements as an effective mission index. The results show that the main elements present in the missions of the Brazilian public universities are products or services, geographic domain, values and the philosophy of the organization. Regarding effectiveness, most of the analyzed universities have only 2 of the 8 elements proposed by Pearce II (1982). The research contributed to the perception that Brazilian public universities carry out their missions according to their respective structures or to comply with the Institutional Development Plan, without necessarily using them as a strategic tool. It is concluded that, despite their managerial importance, the definitions of organizational mission of the universities examined are not effective.El presente artículo objetiva identificar y analizar los elementos propuestos por Pearce II (1982) presentes en las misiones de las universidades públicas de Brasil. Para ello, fueron seleccionadas en el sitio web del Ministerio de Educación y Cultura (MEC) 97 universidades para componer la población del estudio. La muestra se restringe a 70 universidades que divulgar sus misiones en sus direcciones electrónicas. Se definió el modelo de Pearce II (1982) de ocho elementos como indexador de misión efectiva. Los resultados apuntan que los principales elementos presentes en las misiones de las universidades públicas brasileñas son productos o servicios, dominio geográfico, valores y la filosofía de la organización. En cuanto a la efectividad, la mayoría de las universidades analizadas poseen sólo 2 de los 8 elementos propuestos por Pearce II (1982). La investigación contribuyó en la percepción de que las universidades públicas brasileñas desarrollan sus misiones conforme a sus respectivas estructuras o para cumplimiento de Plan de Desarrollo Institucional, sin necesariamente utilizarlas como herramienta estratégica. Se concluye que, a pesar de su importancia gerencial, las definiciones de misión organizacional de las universidades examinadas no son efectivas.O presente artigo objetiva identificar e analisar os elementos propostos por Pearce II (1982) presentes nas missões das universidades públicas do Brasil. Para tanto, foram selecionadas no website do Ministério da Educação e Cultura (MEC) 97 universidades para compor a população do estudo. A amostra restringe-se a 70 universidades que divulgaram suas missões em seus endereços eletrônicos. Definiu-se o modelo de Pearce II (1982) de oito elementos como indexador de missão efetiva. Os resultados apontam que os principais elementos presentes nas missões das universidades públicas brasileiras são produtos ou serviços, domínio geográfico, valores e a filosofia da organização. Quanto à efetividade, a maioria das universidades analisadas possuem apenas 2 dos 8 elementos propostos por Pearce II (1982). A pesquisa contribuiu na percepção de que as universidades públicas brasileiras desenvolvem suas missões conforme suas respectivas estruturas ou para cumprimento de Plano de Desenvolvimento Institucional, sem necessariamente utilizá-las como ferramenta estratégica. Conclui-se que, apesar da sua importância gerencial, as definições de missão organizacional das universidades examinadas não são efetivas.  Portal de Periódicos Eletrônicos da UFRN2018-06-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufrn.br/ambiente/article/view/1344010.21680/2176-9036.2018v10n2ID13440REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte; Vol. 10 No. 2 (2018): Jul./Dez.; 114-130REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte; Vol. 10 Núm. 2 (2018): Jul./Dez.; 114-130REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte - ISSN 2176-9036; v. 10 n. 2 (2018): Jul./Dez.; 114-1302176-903610.21680/2176-9036.2018v10n2reponame:Revista Ambiente Contábilinstname:Universidade Federal do Rio Grande do Norte (UFRN)instacron:UFRNporhttps://periodicos.ufrn.br/ambiente/article/view/13440/9537Copyright (c) 2018 REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte - ISSN 2176-9036info:eu-repo/semantics/openAccessAraújo, Monique AlbersMichelon, Paula de SouzaLunkes, Rogério João2019-10-09T22:27:32Zoai:periodicos.ufrn.br:article/13440Revistahttps://periodicos.ufrn.br/ambientePUBhttps://periodicos.ufrn.br/ambiente/oai||prof.mauriciocsilva@gmail.com2176-90362176-9036opendoar:2019-10-09T22:27:32Revista Ambiente Contábil - Universidade Federal do Rio Grande do Norte (UFRN)false
dc.title.none.fl_str_mv MISSION STATEMENT: ANALYSIS OF THE ELEMENTS OF PEARCE II (1982) IN THE MISSION OF BRAZILIAN PUBLIC UNIVERSITIES
MISIÓN INSTITUCIONAL: ANÁLISIS DE LOS ELEMENTOS DE PEARCE II (1982) EN LA MISIÓN DE LAS UNIVERSIDADES PÚBLICAS BRASILEÑAS
MISSÃO INSTITUCIONAL: ANÁLISE DOS ELEMENTOS DE PEARCE II (1982) NA MISSÃO DAS UNIVERSIDADES PÚBLICAS BRASILEIRAS
title MISSION STATEMENT: ANALYSIS OF THE ELEMENTS OF PEARCE II (1982) IN THE MISSION OF BRAZILIAN PUBLIC UNIVERSITIES
spellingShingle MISSION STATEMENT: ANALYSIS OF THE ELEMENTS OF PEARCE II (1982) IN THE MISSION OF BRAZILIAN PUBLIC UNIVERSITIES
Araújo, Monique Albers
Mission statement. Strategic planning. Effectiveness.
Misión institucional. Planificación estratégica. Efectividad.
Missão institucional. Planejamento estratégico. Efetividade.
title_short MISSION STATEMENT: ANALYSIS OF THE ELEMENTS OF PEARCE II (1982) IN THE MISSION OF BRAZILIAN PUBLIC UNIVERSITIES
title_full MISSION STATEMENT: ANALYSIS OF THE ELEMENTS OF PEARCE II (1982) IN THE MISSION OF BRAZILIAN PUBLIC UNIVERSITIES
title_fullStr MISSION STATEMENT: ANALYSIS OF THE ELEMENTS OF PEARCE II (1982) IN THE MISSION OF BRAZILIAN PUBLIC UNIVERSITIES
title_full_unstemmed MISSION STATEMENT: ANALYSIS OF THE ELEMENTS OF PEARCE II (1982) IN THE MISSION OF BRAZILIAN PUBLIC UNIVERSITIES
title_sort MISSION STATEMENT: ANALYSIS OF THE ELEMENTS OF PEARCE II (1982) IN THE MISSION OF BRAZILIAN PUBLIC UNIVERSITIES
author Araújo, Monique Albers
author_facet Araújo, Monique Albers
Michelon, Paula de Souza
Lunkes, Rogério João
author_role author
author2 Michelon, Paula de Souza
Lunkes, Rogério João
author2_role author
author
dc.contributor.author.fl_str_mv Araújo, Monique Albers
Michelon, Paula de Souza
Lunkes, Rogério João
dc.subject.por.fl_str_mv Mission statement. Strategic planning. Effectiveness.
Misión institucional. Planificación estratégica. Efectividad.
Missão institucional. Planejamento estratégico. Efetividade.
topic Mission statement. Strategic planning. Effectiveness.
Misión institucional. Planificación estratégica. Efectividad.
Missão institucional. Planejamento estratégico. Efetividade.
description The present article aims to identify and analyze the elements proposed by Pearce II (1982) present in the missions of public universities in Brazil. For this purpose, 97 universities were selected on the website of the Ministério da Educação e Cultura (MEC) to compose the study population. The sample is restricted to 70 universities that have released their missions in their electronic addresses. We defined the Pearce II (1982) model of eight elements as an effective mission index. The results show that the main elements present in the missions of the Brazilian public universities are products or services, geographic domain, values and the philosophy of the organization. Regarding effectiveness, most of the analyzed universities have only 2 of the 8 elements proposed by Pearce II (1982). The research contributed to the perception that Brazilian public universities carry out their missions according to their respective structures or to comply with the Institutional Development Plan, without necessarily using them as a strategic tool. It is concluded that, despite their managerial importance, the definitions of organizational mission of the universities examined are not effective.
publishDate 2018
dc.date.none.fl_str_mv 2018-06-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufrn.br/ambiente/article/view/13440
10.21680/2176-9036.2018v10n2ID13440
url https://periodicos.ufrn.br/ambiente/article/view/13440
identifier_str_mv 10.21680/2176-9036.2018v10n2ID13440
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufrn.br/ambiente/article/view/13440/9537
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Portal de Periódicos Eletrônicos da UFRN
publisher.none.fl_str_mv Portal de Periódicos Eletrônicos da UFRN
dc.source.none.fl_str_mv REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte; Vol. 10 No. 2 (2018): Jul./Dez.; 114-130
REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte; Vol. 10 Núm. 2 (2018): Jul./Dez.; 114-130
REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte - ISSN 2176-9036; v. 10 n. 2 (2018): Jul./Dez.; 114-130
2176-9036
10.21680/2176-9036.2018v10n2
reponame:Revista Ambiente Contábil
instname:Universidade Federal do Rio Grande do Norte (UFRN)
instacron:UFRN
instname_str Universidade Federal do Rio Grande do Norte (UFRN)
instacron_str UFRN
institution UFRN
reponame_str Revista Ambiente Contábil
collection Revista Ambiente Contábil
repository.name.fl_str_mv Revista Ambiente Contábil - Universidade Federal do Rio Grande do Norte (UFRN)
repository.mail.fl_str_mv ||prof.mauriciocsilva@gmail.com
_version_ 1799770188206309376