A influência que os fatores preço, marca e qualidade exercem sobre o comportamento de compra das consumidoras currais-novenses

• Autor(a) principal: Santos, Karina Emannuella Alves de
• Data de Publicação: 2016
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFRN
• Texto Completo: https://repositorio.ufrn.br/handle/123456789/43469
• topic: Marketing; Comportamento do consumidor; Fatores mercadológicos; Administração

The companies frequently use daily strategies of marketing in which goal is turned to attracting new customers through the administration of influential marketing factors. These elements are directly subjected to precepts that not always match the reality, example of this can be found when the customers states that the connection and relationship among price, brand and quality are directly dependent of each other. Therefore, this research has as its main goal the job of studying and analysing the influence of several factors in the customers behavior, studying mainly key factors such asprice,brand and quality. Such research will be conducted in the city of Currais Novos, Rio Grande Do Norte, Brazil, being targeted specially around the clothing sector as well as studying the standards desires of the customers interested in this area. The result of this study will then help local businesses to fulfill customers most common desires, which means that, at the end of this study it’s gonna be possible to clarify a lot questions and doubts entrepreneurs have when it comes to satisfy its customers. On the other hand, this study has a particular value to the researcher responsible for it, because all the research and study done just confirmed a lot of expectations and opinions the researcher had. The methods used during this study were made specially around descriptive research and interviews. Those interviews were made interviewing a particular group, in this case, women at the age of 18 or above working in the local commercial businesses, such interviews were made digging around about the main reasons that makes a customer buy something. As a result, it was possible to find out that among the three main possible reasons addressed in this study, the price and quality were the two top factores at the moment of a purchase, therefore, as a result, the businesses that combines a good level of quality among its products as well as providing an affordable price to its customers, will undeniably increase the competition against other businesses in the market, having an advantage on its hands.