Evaluation of organizational behavior: an application of the typology of Miles and Snow in the hotel sector Florianópolis - Santa Catarina - Brazil

• Autor(a) principal: Hékis, Hélio Roberto
• Data de Publicação: 2013
• Outros Autores: Soares, Marison Luiz, Valentim, Ricardo Alexsandro de Medeiros, Teixeira, Omar Raimundo de Paula, Neis, Dyogo Felype
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Institucional da UFRN
• Texto Completo: https://repositorio.ufrn.br/jspui/handle/123456789/29726
• topic: Hotel sector; Organizational Behavior; Strategy

This study is aimed to examine the strategic behavior adopted by the Directors of Hotels in Florianopolis –Santa Catarina– Brasil, according to the typology of Miles and Snow (1978). We have opted for the quantitative and descriptive approach using questionnaires to collect. The results showed that 45% of administrators Hotels in Florianopolis adopt the following behaviors: Analysts 31%, 19% and 5% Reactive Pesticides. We conclude, therefore, that managers adopt, mostly surveyors behaviors that are characterized by the search for new markets and introducing new products and services to customers, noting that, in general, were prevalent behaviors prospectors and analysts, who added, amounted to a percentage of 77% of the behaviors identified