O impacto das mídias sociais nas decisões de compra: um estudo de caso na Mototec em Currais Novos/RN

• Autor(a) principal: Vasconcelos, Lucas Costa de
• Data de Publicação: 2017
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFRN
• Texto Completo: https://repositorio.ufrn.br/handle/123456789/43445
• topic: Consumidores; Decisão de compra; Mídias sociais; CNPQ::CIENCIAS HUMANAS

On last year’s social media had a huge advance, and it is gaining more and more space on organizations. The objective of this work was understood the impact of social media on customers buying decision. For this, a case study was made at Mototec Honda dealership, in the city of Currais Novos, in state of Rio Grande do Norte, Brazil. A quantitative research was made with the costumers of the company that bought at least one purchase in the last 3 years. The information was obtained through a quiz in a virtual platform, the interviewed anonymity was guaranteed. For the data analysis, they were organized in graphs for a better understanding. It has a small resistance by the costumers at quiz response, making difficult to collect data. Lastly the academic work showed the necessity of investment on digital marketing by the company, and a careful with the relationship with the costumers on digital sphere.