Strategic positioning of the private and higher education in Rio Grande do Norte - Brazil

Detalhes bibliográficos
Autor(a) principal: Pacheco, Nathalia de Oliveira
Data de Publicação: 2013
Outros Autores: Queiroz, Fernanda Cristina Barbosa Pereira, Furukava, Marciano, Queiroz, Jamerson Viegas, Oliveira, Lucas Ambrósio Bezerra de, Lima, Nilton César
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Institucional da UFRN
Texto Completo: https://repositorio.ufrn.br/handle/123456789/31715
Resumo: The aim of this study is to analyze the strategies of Private institutions and positioning for higher education (IESP) of RN, using the following tools: life cycle of the institutions; Segment of the IESP; Porter's Generic strategies; Array of strategic positioning and Institutional Placement. Quantitative and qualitative research were undertaken through searches in databases of INEP and MEC and in email addresses of IESP, besides visits to all institutions surveyed, creating an overview for each tool used in the study. The results showed that the two main Institutions stand in the market in relation to the excellence of the courses, three institutions seek to highlight from the perspective of the consumer through price, and on a third block, with that alternated good and bad results and who obtained poor analysis, requiring better planning of actions to face the competitive market
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spelling Pacheco, Nathalia de OliveiraQueiroz, Fernanda Cristina Barbosa PereiraFurukava, MarcianoQueiroz, Jamerson ViegasOliveira, Lucas Ambrósio Bezerra deLima, Nilton César2021-03-05T18:49:12Z2021-03-05T18:49:12Z2013PACHECO, N. O. ; QUEIROZ, J. V. ; QUEIROZ, F. C. B. P. ; OLIVEIRA, L. A. B. ; FURUKAVA, M. ; LIMA, N. C. . Strategic Positioning of the Private and Higher Education in Rio Grande Do Norte – Brazil. Indian Journal of Commerce & Management Studies, v. IV, p. 01-07, 2013. Disponível em: http://scholarshub.net/index.php/ijcms/article/view/287. Acesso em: 23 jan. 2021.2229-56742240-0310https://repositorio.ufrn.br/handle/123456789/31715ERM PublicationsAttribution-ShareAlike 3.0 Brazilhttp://creativecommons.org/licenses/by-sa/3.0/br/info:eu-repo/semantics/openAccessHigher EducationPositioning StrategiesStrategic ToolsStrategic positioning of the private and higher education in Rio Grande do Norte - Brazilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleThe aim of this study is to analyze the strategies of Private institutions and positioning for higher education (IESP) of RN, using the following tools: life cycle of the institutions; Segment of the IESP; Porter's Generic strategies; Array of strategic positioning and Institutional Placement. Quantitative and qualitative research were undertaken through searches in databases of INEP and MEC and in email addresses of IESP, besides visits to all institutions surveyed, creating an overview for each tool used in the study. The results showed that the two main Institutions stand in the market in relation to the excellence of the courses, three institutions seek to highlight from the perspective of the consumer through price, and on a third block, with that alternated good and bad results and who obtained poor analysis, requiring better planning of actions to face the competitive marketporreponame:Repositório Institucional da UFRNinstname:Universidade Federal do Rio Grande do Norte (UFRN)instacron:UFRNORIGINALStrategicPositioningPrivate_QUEIROZ_2013.pdfStrategicPositioningPrivate_QUEIROZ_2013.pdfArtigoapplication/pdf368660https://repositorio.ufrn.br/bitstream/123456789/31715/1/StrategicPositioningPrivate_QUEIROZ_2013.pdf5afb6690950d717231000766e9573528MD51CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-81031https://repositorio.ufrn.br/bitstream/123456789/31715/2/license_rdf9b85e4235558a2887c2be3998124b615MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81484https://repositorio.ufrn.br/bitstream/123456789/31715/3/license.txte9597aa2854d128fd968be5edc8a28d9MD53TEXTStrategicPositioningPrivate_QUEIROZ_2013.pdf.txtStrategicPositioningPrivate_QUEIROZ_2013.pdf.txtExtracted texttext/plain30306https://repositorio.ufrn.br/bitstream/123456789/31715/4/StrategicPositioningPrivate_QUEIROZ_2013.pdf.txteff24d2ba2fa318bc4037d446765d688MD54THUMBNAILStrategicPositioningPrivate_QUEIROZ_2013.pdf.jpgStrategicPositioningPrivate_QUEIROZ_2013.pdf.jpgGenerated Thumbnailimage/jpeg1861https://repositorio.ufrn.br/bitstream/123456789/31715/5/StrategicPositioningPrivate_QUEIROZ_2013.pdf.jpgab2640aa7a9065961a76b3a03ed5a97cMD55123456789/317152021-03-07 05:49:16.157oai:https://repositorio.ufrn.br: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Repositório de PublicaçõesPUBhttp://repositorio.ufrn.br/oai/opendoar:2021-03-07T08:49:16Repositório Institucional da UFRN - Universidade Federal do Rio Grande do Norte (UFRN)false
dc.title.pt_BR.fl_str_mv Strategic positioning of the private and higher education in Rio Grande do Norte - Brazil
title Strategic positioning of the private and higher education in Rio Grande do Norte - Brazil
spellingShingle Strategic positioning of the private and higher education in Rio Grande do Norte - Brazil
Pacheco, Nathalia de Oliveira
Higher Education
Positioning Strategies
Strategic Tools
title_short Strategic positioning of the private and higher education in Rio Grande do Norte - Brazil
title_full Strategic positioning of the private and higher education in Rio Grande do Norte - Brazil
title_fullStr Strategic positioning of the private and higher education in Rio Grande do Norte - Brazil
title_full_unstemmed Strategic positioning of the private and higher education in Rio Grande do Norte - Brazil
title_sort Strategic positioning of the private and higher education in Rio Grande do Norte - Brazil
author Pacheco, Nathalia de Oliveira
author_facet Pacheco, Nathalia de Oliveira
Queiroz, Fernanda Cristina Barbosa Pereira
Furukava, Marciano
Queiroz, Jamerson Viegas
Oliveira, Lucas Ambrósio Bezerra de
Lima, Nilton César
author_role author
author2 Queiroz, Fernanda Cristina Barbosa Pereira
Furukava, Marciano
Queiroz, Jamerson Viegas
Oliveira, Lucas Ambrósio Bezerra de
Lima, Nilton César
author2_role author
author
author
author
author
dc.contributor.author.fl_str_mv Pacheco, Nathalia de Oliveira
Queiroz, Fernanda Cristina Barbosa Pereira
Furukava, Marciano
Queiroz, Jamerson Viegas
Oliveira, Lucas Ambrósio Bezerra de
Lima, Nilton César
dc.subject.por.fl_str_mv Higher Education
Positioning Strategies
Strategic Tools
topic Higher Education
Positioning Strategies
Strategic Tools
description The aim of this study is to analyze the strategies of Private institutions and positioning for higher education (IESP) of RN, using the following tools: life cycle of the institutions; Segment of the IESP; Porter's Generic strategies; Array of strategic positioning and Institutional Placement. Quantitative and qualitative research were undertaken through searches in databases of INEP and MEC and in email addresses of IESP, besides visits to all institutions surveyed, creating an overview for each tool used in the study. The results showed that the two main Institutions stand in the market in relation to the excellence of the courses, three institutions seek to highlight from the perspective of the consumer through price, and on a third block, with that alternated good and bad results and who obtained poor analysis, requiring better planning of actions to face the competitive market
publishDate 2013
dc.date.issued.fl_str_mv 2013
dc.date.accessioned.fl_str_mv 2021-03-05T18:49:12Z
dc.date.available.fl_str_mv 2021-03-05T18:49:12Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.citation.fl_str_mv PACHECO, N. O. ; QUEIROZ, J. V. ; QUEIROZ, F. C. B. P. ; OLIVEIRA, L. A. B. ; FURUKAVA, M. ; LIMA, N. C. . Strategic Positioning of the Private and Higher Education in Rio Grande Do Norte – Brazil. Indian Journal of Commerce & Management Studies, v. IV, p. 01-07, 2013. Disponível em: http://scholarshub.net/index.php/ijcms/article/view/287. Acesso em: 23 jan. 2021.
dc.identifier.uri.fl_str_mv https://repositorio.ufrn.br/handle/123456789/31715
dc.identifier.issn.none.fl_str_mv 2229-5674
2240-0310
identifier_str_mv PACHECO, N. O. ; QUEIROZ, J. V. ; QUEIROZ, F. C. B. P. ; OLIVEIRA, L. A. B. ; FURUKAVA, M. ; LIMA, N. C. . Strategic Positioning of the Private and Higher Education in Rio Grande Do Norte – Brazil. Indian Journal of Commerce & Management Studies, v. IV, p. 01-07, 2013. Disponível em: http://scholarshub.net/index.php/ijcms/article/view/287. Acesso em: 23 jan. 2021.
2229-5674
2240-0310
url https://repositorio.ufrn.br/handle/123456789/31715
dc.language.iso.fl_str_mv por
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dc.rights.driver.fl_str_mv Attribution-ShareAlike 3.0 Brazil
http://creativecommons.org/licenses/by-sa/3.0/br/
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rights_invalid_str_mv Attribution-ShareAlike 3.0 Brazil
http://creativecommons.org/licenses/by-sa/3.0/br/
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