Elaboração do planejamento estratégico para o Supermercado América
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Trabalho de conclusão de curso |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFS |
Texto Completo: | http://ri.ufs.br/jspui/handle/riufs/11495 |
Resumo: | The América Supermarket is a small retail company located in Aracaju / SE. Its growth occurred through the experience of the owner, and no formal planning was used. The present work had as objective to develop the strategic planning of the company, providing to the owner a powerful tool of management and decision making. The elaboration of this was done through the collection of information about the operations and future prospects of the supermarket, obtained through interviews with the owner. The procedure used in the descriptive research, with a qualitative approach, was that of a case study following the theoretical model of the four phases proposed by Oliveira (2011). It assisted in the construction of objectives, strategies, goals and action plans. As for its implementation, control and evaluation were the responsibility of the owner. Thus, the formulation of this formal planning has brought to the company a better perception of its current state and the recognition of the importance of having this tool as an instrument to achieve its objectives effectively. |
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Silva, Clécia Lisboa Vieira daPedroso, José Pedro Penteado2019-07-18T12:39:12Z2019-07-18T12:39:12Z2019-04-05Silva, Clécia Lisboa Vieira da. Elaboração do planejamento estratégico para o Supermercado América. São Cristóvão, SE, 2019. Monografia (graduação em Administração) – Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, 2019http://ri.ufs.br/jspui/handle/riufs/11495The América Supermarket is a small retail company located in Aracaju / SE. Its growth occurred through the experience of the owner, and no formal planning was used. The present work had as objective to develop the strategic planning of the company, providing to the owner a powerful tool of management and decision making. The elaboration of this was done through the collection of information about the operations and future prospects of the supermarket, obtained through interviews with the owner. The procedure used in the descriptive research, with a qualitative approach, was that of a case study following the theoretical model of the four phases proposed by Oliveira (2011). It assisted in the construction of objectives, strategies, goals and action plans. As for its implementation, control and evaluation were the responsibility of the owner. Thus, the formulation of this formal planning has brought to the company a better perception of its current state and the recognition of the importance of having this tool as an instrument to achieve its objectives effectively.O Supermercado América é uma empresa de pequeno porte do ramo varejista localizada em Aracaju/SE. Seu crescimento ocorreu por meio da experiência do proprietário, não sendo utilizado nenhum planejamento formal. O presente trabalho teve como objetivo desenvolver o planejamento estratégico da empresa, propiciando ao proprietário uma poderosa ferramenta de gestão e tomada de decisões. A elaboração do mesmo se deu por meio da coleta de informações sobre as operações e as perspectivas futuras do supermercado, obtidas por meio de entrevistas realizadas com o proprietário. O procedimento utilizado na pesquisa do tipo descritiva, de abordagem qualitativa, foi o de estudo de caso seguindo o modelo teórico das quatro fases proposto por Oliveira (2011), que auxiliou na construção dos objetivos, estratégias, metas e planos de ação. Quanto à sua implementação, o controle e avaliação ficaram sob a responsabilidade do proprietário. Dessa forma, o levantamento e formulação de informações inerentes a um planejamento formal trouxeram para a empresa uma melhor percepção do seu estado atual e o reconhecimento da importância de possuir essa ferramenta como instrumento para atingir seus objetivos de forma efetiva.São Cristóvão, SEporAdministraçãoEnsino de adminstraçãoPlanejamento estratégicoComércio varejistaSupermercadoAracaju (SE)Bairro América (Aracaju, SE)Strategic planningStrategySupermarketCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASElaboração do planejamento estratégico para o Supermercado Américainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisUniversidade Federal de SergipeDAD - Departamento de Administração – São Cristóvão - Presencialreponame:Repositório Institucional da UFSinstname:Universidade Federal de Sergipe (UFS)instacron:UFSinfo:eu-repo/semantics/openAccessTEXTClecia_Lisboa_Vieira_Silva.pdf.txtClecia_Lisboa_Vieira_Silva.pdf.txtExtracted texttext/plain109932https://ri.ufs.br/jspui/bitstream/riufs/11495/3/Clecia_Lisboa_Vieira_Silva.pdf.txtfca8d4b31b47fda7489a71138a0b0d7bMD53THUMBNAILClecia_Lisboa_Vieira_Silva.pdf.jpgClecia_Lisboa_Vieira_Silva.pdf.jpgGenerated Thumbnailimage/jpeg1169https://ri.ufs.br/jspui/bitstream/riufs/11495/4/Clecia_Lisboa_Vieira_Silva.pdf.jpgedc7c7d5a6c10bc2005d879b5a1258feMD54LICENSElicense.txtlicense.txttext/plain; charset=utf-81475https://ri.ufs.br/jspui/bitstream/riufs/11495/1/license.txt098cbbf65c2c15e1fb2e49c5d306a44cMD51ORIGINALClecia_Lisboa_Vieira_Silva.pdfClecia_Lisboa_Vieira_Silva.pdfapplication/pdf1313051https://ri.ufs.br/jspui/bitstream/riufs/11495/2/Clecia_Lisboa_Vieira_Silva.pdf7ea34135ce16d5fe4360a8653fdcfa76MD52riufs/114952019-07-18 09:39:52.974oai:ufs.br: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Repositório InstitucionalPUBhttps://ri.ufs.br/oai/requestrepositorio@academico.ufs.bropendoar:2019-07-18T12:39:52Repositório Institucional da UFS - Universidade Federal de Sergipe (UFS)false |
dc.title.pt_BR.fl_str_mv |
Elaboração do planejamento estratégico para o Supermercado América |
title |
Elaboração do planejamento estratégico para o Supermercado América |
spellingShingle |
Elaboração do planejamento estratégico para o Supermercado América Silva, Clécia Lisboa Vieira da Administração Ensino de adminstração Planejamento estratégico Comércio varejista Supermercado Aracaju (SE) Bairro América (Aracaju, SE) Strategic planning Strategy Supermarket CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
title_short |
Elaboração do planejamento estratégico para o Supermercado América |
title_full |
Elaboração do planejamento estratégico para o Supermercado América |
title_fullStr |
Elaboração do planejamento estratégico para o Supermercado América |
title_full_unstemmed |
Elaboração do planejamento estratégico para o Supermercado América |
title_sort |
Elaboração do planejamento estratégico para o Supermercado América |
author |
Silva, Clécia Lisboa Vieira da |
author_facet |
Silva, Clécia Lisboa Vieira da |
author_role |
author |
dc.contributor.author.fl_str_mv |
Silva, Clécia Lisboa Vieira da |
dc.contributor.advisor1.fl_str_mv |
Pedroso, José Pedro Penteado |
contributor_str_mv |
Pedroso, José Pedro Penteado |
dc.subject.por.fl_str_mv |
Administração Ensino de adminstração Planejamento estratégico Comércio varejista Supermercado Aracaju (SE) Bairro América (Aracaju, SE) |
topic |
Administração Ensino de adminstração Planejamento estratégico Comércio varejista Supermercado Aracaju (SE) Bairro América (Aracaju, SE) Strategic planning Strategy Supermarket CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
dc.subject.eng.fl_str_mv |
Strategic planning Strategy Supermarket |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
description |
The América Supermarket is a small retail company located in Aracaju / SE. Its growth occurred through the experience of the owner, and no formal planning was used. The present work had as objective to develop the strategic planning of the company, providing to the owner a powerful tool of management and decision making. The elaboration of this was done through the collection of information about the operations and future prospects of the supermarket, obtained through interviews with the owner. The procedure used in the descriptive research, with a qualitative approach, was that of a case study following the theoretical model of the four phases proposed by Oliveira (2011). It assisted in the construction of objectives, strategies, goals and action plans. As for its implementation, control and evaluation were the responsibility of the owner. Thus, the formulation of this formal planning has brought to the company a better perception of its current state and the recognition of the importance of having this tool as an instrument to achieve its objectives effectively. |
publishDate |
2019 |
dc.date.accessioned.fl_str_mv |
2019-07-18T12:39:12Z |
dc.date.available.fl_str_mv |
2019-07-18T12:39:12Z |
dc.date.issued.fl_str_mv |
2019-04-05 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/bachelorThesis |
format |
bachelorThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Silva, Clécia Lisboa Vieira da. Elaboração do planejamento estratégico para o Supermercado América. São Cristóvão, SE, 2019. Monografia (graduação em Administração) – Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, 2019 |
dc.identifier.uri.fl_str_mv |
http://ri.ufs.br/jspui/handle/riufs/11495 |
identifier_str_mv |
Silva, Clécia Lisboa Vieira da. Elaboração do planejamento estratégico para o Supermercado América. São Cristóvão, SE, 2019. Monografia (graduação em Administração) – Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, 2019 |
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Universidade Federal de Sergipe |
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DAD - Departamento de Administração – São Cristóvão - Presencial |
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